AMA Baltimore Volunteer of the Month – Debbie Wright

January 25, 2012 in AMA, AMA Member Blog Posts, Announcements, Baltimore Marketing, Member Spotlight, Volunteer Opportunities | by Jennifer Glass | 1 comment

Congratulations Debbie Wright! You are AMA Baltimore’s January 2012 Volunteer of the Month. This is our time to share your amazing contributions to our chapter with the world!

Debbie is one of our longest standing members, as she joined the Baltimore chapter in 1983 (sheesh, she was practically in diapers). Her loyalty and commitment shines through as she serves on the membership committee. Each month, Debbie is responsible for membership retention and engagement, and judging by our solid and growing membership numbers, she does an excellent job. In addition, she manages the Marketing Career Network job database for AMA Baltimore.

In her spare time, Debbie is a marketing manager for FedChoice Federal Credit Union managing events, advertising efforts, and marketing materials to prospects and customers. On top of it ALL, she finds time to help her daughter select a college and enjoy Katy Perry concerts with her husband (no, we’re not kidding, she is a very avid Katy Perry fan).

Debbie – thank you for everything you do for this chapter and we all look forward to continued success.

____

Are you jealous of Debbie? Do you want to volunteer? Don’t be shy – there’s always something for you to do. For volunteer opportunities, please send an email to our President Rob Macdonald at rob@amabaltimore.org.

The Five Rules of Networking… AND Social Media

January 18, 2012 in AMA, AMA Guest Blog Posts, AMA Member Blog Posts, Baltimore Advertising, Baltimore Marketing | Tags: Networking, Social Media | by Jennifer Glass | Leave a comment

By: AMA Member Arsham Mirshah

The 5 Golden Rules of Networking… AND Social Media!

What do Social Media and Networking have in common? It might be obvious, but they both depend heavily on your ability to deal with people (or be social).

PS: Have you read How To Win Friends & Influence People by Dale Carnegie? – Highly recommended if you’re a human.

OK – so you want to engage in social media or you want to be a successful networker to make connections, develop business, improve customer service, and at the end of the day, make more money.

I understand.

Use these 5 golden rules of Networking / Social Media ONLY if you want to be successful… Read the rest of this entry »

New Year, New Events: Content You’ve Been Waiting For!

January 10, 2012 in AMA, AMA Member Blog Posts, Baltimore Advertising, Baltimore Marketing, Events, Member Benefits, Member Spotlight | Tags: Content Mapping, Content Strategy, Marketing Technology, Networking, non-profit marketing | by Jennifer Glass | Leave a comment

Happy New Year fellow Baltimoreans! The Baltimore AMA has come back from the holiday with more energy than ever! We’ve got a few great events lined up for January and February that you simply can’t miss. See below and mark your calendar to soak in some awesome content.

Jan 27th 7:30-9AM: Non-profit Marketing Special Interest Group – Clipper Mill, Baltimore

Running a business in today’s economy has plenty of challenges, of which non-profits are no exception. Nonprofits have unique advantages but face many challenges that traditional business organizations do not.

Marketing with limited resources is one of the biggest challenges of non-profits in the country. In this roundtable discussion, Big Brothers and Big Sisters of Central Maryland are your hosts to share your marketing magic tips and best practices for maximizing budgets and resources.

Click here to learn more and register now for the Non-Profit Marketing SIG meeting.

Jan 31st 7:30-9AM: Marketing Technology Special Interest Group – Morton’s The Steakhouse

Joe Zuccaro, CEO of Allinio, will review the different marking automation platforms used in lead management. From setting up a lead management process to implementing a lead scoring system, Joe will provide a framework for marketing to the sales funnel.

Click here to learn more and register now for the Marketing Technology SIG meeting.

Feb 8th 7:30-9AM: Creating a Content Marketing Strategy – Morton’s The Steakhouse

Join AMA’s own Katie Roberts in a content marketing strategy session where you will learn how to understand your target audiences, build a content calendar, establish baseline metrics, and more leveraging integrated social media platforms. This is a hot topic, so be sure to sign up early.

Click here to learn more and register now for the Content Creation Marketing Strategy

AWESOME PARTNER EVENT: BBJ Presents: BIZ BUZZ AWARDS

Feb 9, 2012 at Leinenkugal & Luckies

The BBJ’s inaugural Biz Buzz Awards will recognize Greater Baltimore’s best in social media. The BBJ will award the companies, bloggers, vloggers, and Tweeters who most successfully and creatively used their mediums to generate business and interest in their products.

Click here for details and registration info!

See you at your next AMA Baltimore event!

Marketing Secrets Revealed: Seven Ways to Sell Free like its Paid

December 15, 2011 in AMA Member Blog Posts | Tags: AMA Baltimore, Business Growth, Free Marketing, home based business, marketing, Marketing Online Ideas, Online Marketing, Small Business Marketing, Social Media, Twitter For Business, Twitter for marketers | by Megan Campbell | Leave a comment

You have to sell free stuff just like paid stuff because potential customers are savvier than ever. They have choices and know there are tons of freebies available. Small businesses offer freebies as a way to try before you buy. Include these seven ways to sell your free offer as part of your marketing plan.

Photo courtesy: flickr by bstabler

On a recent trip to Costco I noticed how they promote their free food samples. Instead of simply leaving them out for you to pick up as you pass by shopping; they have a live person available. While you taste, this person will make sure the item is the right temperature, explain what’s in it or how to prepare it and how much it cost helps. As an added bonus in case you love the sample so much you want to purchase at that very moment they have the product conveniently available. You won’t have to search the store for the product because it will be stacked in front of you right near the sample display. PERFECT!

So, why does Costco market their free stuff this way?

Simply because you have to sell free stuff just like paid stuff. Read the rest of this entry »

AMA Baltimore Announces 2012 Scholarship Funds

December 12, 2011 in AMA, AMA Scholarships, Announcements, Baltimore Marketing | Tags: AMA Students, Baltimore Marketing, Collegiate Marketing, Scholarship Funds | by Jennifer Glass | Leave a comment

Calling all students and parents!

The AMA Baltimore is proud to announce that we are now accepting applications for its 2012 Undergraduate Marketing Education Scholarships, which will be awarded to three exceptional undergraduate students in marketing or a marketing-related degree program in Spring 2012.

For this year’s competition, we are pleased to offer a first place prize of $2,500 and two $500 Book Scholarships for runner-up winners. We would appreciate it if you would announce the availability of these scholarship offerings in classes with students who will be juniors and seniors as of September 2011 (sophomores and juniors at present) and are pursuing a marketing or marketing-related major. Read the rest of this entry »

Tacking Successfully

December 8, 2011 in AMA Member Blog Posts | Tags: AMA Baltimore, Business Growth, Leadership, Small Business Marketing | by Megan Campbell | 1 comment

By Nigel Assam

Any sailor will know that before you tack, you’ve got to pick an object on land, prepare your crew (Ready to tack?) and then announce (Tacking!) immediately before acting.

When companies or organizations want to change their marketing tactics, they often don’t pick a goal to keep them on track and successfully guide them in their new course. Everybody wants to go to the next level and sail past the competition, but they often don’t sit down and decide the course. With so many options, how do marketers decide the best course? It’s important to first ask yourself, “Where do I want to go? How do I want to get there?” Read the rest of this entry »

Are you ready to brand?

December 1, 2011 in AMA Member Blog Posts, Baltimore Advertising, Baltimore Marketing, Marketing Trends | Tags: AMA Baltimore, brand management, branding, Creating a Brand, marketing, Small Business Marketing | by Megan Campbell | Leave a comment

By Ed Weiss

Heck no. That’s the bad news. But here’s the good news: If you’ve been following my blog for the past few months you already took a lot of the preliminary steps: you created or reviewed your mission statement. You identified your target audience, studied your competition regarding their product or service, and examined the way they “talk” about their products/services. You have done self-examination to see where your brand is stronger than they are and how you can differentiate your organization from your competitors. You have also identified ways in which you can get your employees to become brand advocates. Read the rest of this entry »

AMA Baltimore Calls for Board Nominations! Don’t be shy….

November 30, 2011 in Advertising, AMA, AMA Member Blog Posts, Announcements, Baltimore Advertising, Baltimore Marketing, Events, Member Benefits, Volunteer Opportunities | Tags: Baltimore Board Management | by Jennifer Glass | Leave a comment

Happy Holidays!

It’s that time again… shopping, tree trimming, and endless parties. We can’t believe the holidays are here already! We know you’ve got a lot going on right now, however come January you’ll be looking towards 2012. Coincidentally, the AMA Baltimore is busy building our ballot for the springtime board elections. As a past president of the AMA Baltimore, I assure you that board management is an excellent way to network, build your resume, and most importantly, enhance your skill-set.

Don’t be shy! Submit your nominations to Marci@amabaltimore.org by January 31 to be included. You can nominate yourself, a respected co-worker, or a friend in the marketing field. Please include the following in your nomination email: Read the rest of this entry »

Thanks and Giving – How Do You Thank Your Customers?

November 22, 2011 in AMA Member Blog Posts, Baltimore Advertising, Baltimore Marketing, Marketing Trends | Tags: Customer Appreciation, Holiday Marketing, Non Profit | by Megan Campbell | Leave a comment

by Meghan Virro

Before you spend your entire holiday gift budget on the tower of confections, fruit basket or other artfully arranged goodies, consider that your clients, donors, customers, and vendors might appreciate a gift just as valuable: a personal thank you. Read the rest of this entry »

You Can’t Afford to Miss This – ME Inc The Business of You

November 18, 2011 in AMA, Announcements, Baltimore Advertising, Baltimore Marketing, Events | Tags: Motivational speaker, Personal Branding | by Jennifer Glass | Leave a comment

AMA Baltimore PROUDLY presents nationally known and locally grown motivational speaker, television host and executive communications consultant Bob Paff on Dec 7th 2011.

Whether you own the company or work in the mailroom your success begins every day your feet hit the floor. For it is not the company that writes the amount on your paycheck, it is the value you bring to work every day that does.

Why? Because you are the CEO of ME Inc. You are the greatest resource you can ever be given!

Bob will share insight and stories like no other, arming you with practical ways to expose and enhance your greatest asset…YOU!

AMA Baltimore Volunteer of the Month – Debbie Wright

New Year, New Events: Content You’ve Been Waiting For!

AMA Baltimore Announces 2012 Scholarship Funds

Tacking Successfully

Are you ready to brand?

AMA Baltimore Calls for Board Nominations! Don’t be shy….

Thanks and Giving – How Do You Thank Your Customers?

You Can’t Afford to Miss This – ME Inc The Business of You

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