Article Marketing: Yes, it really works!

March 10, 2010 in AMA Member Blog Posts | Tags: , , , , | by Tonya R. Taylor | Leave a comment

Article marketing will get you backlinks [incoming links to your website] that  improve your search engine PageRank [a formula developed by Google] which leads to the big kahuna. . . TRAFFIC!

This is the kind of traffic jam you want to have and if you’re consistent you will achieve remarkable results.

The good news, there are literally hundreds of article marketing sites to choose from. The bad news, there are literally hundreds of article marketing sites to choose from (Please note the repeat wording was not a mistake).

However, there is one article marketing site that stands out, I’d like to call your attention to…

Read the full post on the blog 101 Free Tools – Your Small Business Toolbox.

The Associate: Week One

March 10, 2010 in AMA Member Blog Posts | Tags: , , | by dovhoffman | Leave a comment

There’s a saying “all good things must come to an end.” It seems like this phrase was the case for Team R.O.S.E. after a week of The Associate competition taking place. Team R.O.S.E. (Revealing Opportunities with Strategic Excellence) was comprised of Demontray Hawkins, myself, Mark Preston, and Justina Whyte. We all worked together from last Tuesday until this past Sunday on a case for Kane Construction, Inc. It was an extremely involved case as I personally spent many nights awake until 3:00 or 4:00 AM working on and it felt like everything else was pushed aside. Read the full post on Dov Hoffman’s blog.

The Art of Networking

March 5, 2010 in AMA Member Blog Posts | Tags: | by dovhoffman | Leave a comment

With the present state of economy we are facing the worst job market since the Great Depression. I can’t stress enough the importance of networking. We are currently living in a time where it is more important who you know, rather than what you know. I am not underestimating one’s knowledge, however it is valuable to network and reach out to others. Think about the following situation, you are a business owner of a large sales company and you are looking to hire a new account executive to manage your sales accounts. You are faced with two possible options:

  1. Try to hire the best possible candidate through job postings, hiring a recruiter, and other forms of selecting the best candidate.

Read the full post on Dov Hoffman’s blog.

5 Categories of Social Media Measurement

February 21, 2010 in AMA Member Blog Posts, Marketing Trends | Tags: , , , | by nkelly0623 | Leave a comment

The big question all marketers are asking: “How DO I Measure Social Media?”

There have been many, many discussions around social media measurement especially over the last year. For some reason, nailing down the best way to measure has evaded us all. Most of the challenge is a result of having metrics that can be compared from one company to the next.

Without that, it is hard to say if what you are doing is good, bad, or ugly. This is exacerbated with a certain level of fear of measuring social because it can be difficult to correlate something like Twitter followers to new business.

This is certainly an understandable fear. Just remember that social media is just a tool in your marketing tool kit. If you measure social media using some of the same measurements you’ve always used, it will start to make sense and be easier to justify your efforts.

There are 5 categories in the social media funnel.

Read the rest of this entry »

Do Digital Agencies Have it All Wrong

February 21, 2010 in AMA Member Blog Posts | Tags: , , , | by nkelly0623 | Leave a comment

Chief Marketing Officer, RP3 Agency

In a recent Marketing Daily commentary, RP3 Agency’s Chief Marketing Officer and AMA Baltimore member, John Heenan shares his thoughts on how the next generation of agencies can’t rely on digital alone. To be successful, they must straddle the digital divide by bringing together the best marketing practices of the past with the most promising techniques of today.

Read the rest of this entry »

Getting Mobile Marketing Right The First Time Around

February 10, 2010 in Marketing Trends | Tags: | by nkelly0623 | Leave a comment

Mobile Marketing

 According to a study performed by Forrester Research, one-third out of the 176 interactive marketers interviewed are using Mobile Marketing and another one-third is planning on doing so.  Even more, 47% of those using mobile will increase their budget this year. Let’s face it, Mobile Marketing has arrived. Read the rest of this entry »

The Associate: Towson University’s version of The Apprentice

February 10, 2010 in AMA Member Blog Posts | Tags: , , , , , | by dovhoffman | Leave a comment

The Associate is an annual competition that takes place within the College of Business and Economics at Towson University every spring semester. The competition entering its sixth season is a spin-off of The Apprentice, the well known show that Donald Trump created back in 2004. His show brings in contestants from around the world to participate in an elimination style competition. The winner acts as an apprentice to Donald as they serve as the president for one of his companies. The Associate competition is comprised of eight qualified candidates that are determined by a selection committee within the university. Read the full post on Dov Hoffman’s blog.

3 Effortless Tips for Restaurants to Profit from Social Media

February 7, 2010 in AMA Member Blog Posts | Tags: , , | by nkelly0623 | Leave a comment

Restaurant Patrons Go Digital

Many small businesses are wondering how they can participate in social media to help grow their business. The one industry that can easily jump into the mix is the restaurant industry. Many small businesses are grappling with the challenge of not having enough staff to manage social media. Restaurants have a great advantage here, they can let their patrons do the work. With so many web-enabled phones on the market restaurants can take advantage of buzz that is created by their patrons in a few simple steps. Here are 3 simple tips for restaurants to capitalize on social media. Read the rest on NicholeKelly.com

Free Webcasts — AMA Baltimore partners with AMA Colorado

February 5, 2010 in Events, Marketing Trends | Tags: , , , , , | by marcidevries | Leave a comment

As part of our long tradition of bringing the industry’s movers and shakers to you, we are pleased to announce that we have partnered with the Colorado AMA Chapter for an exciting series of free webcasts.  This three-part educational series showcases the latest success stories, emerging trends and future technologies in digital marketing.

AMA Members Only.

Read the rest of this entry »

Constructing Your Own Online Brand

February 2, 2010 in AMA Member Blog Posts | Tags: , | by nkelly0623 | Leave a comment

When most people are asked to think of a brand they think of the larger companies such as Apple, Coach, Honda, or others that come to mind. It is not as common for individuals to think of themselves as a brand. With an endless amount of free resources available online it is time for individuals to start viewing themselves as a personal brand. Whether you are a student, a marketing professional, or a local plumber, it is time that you effectively make use of these tools to leverage your personal brand. Here are some tips on how you can harness the power of free and inexpensive tools to create your brand.  Read the full post on Dov Hoffman’s blog.

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