The Baltimore Chapter of the American Marketing Association
Two cases down, three more to go, as well as an interview. This is the path that follows until the end of the competition for the six candidates participating on The Associate. This past week both teams were presented with a case from Target Corporation. The objective for the case was:
Read the full post on Dov Hoffman’s blog.
Article marketing will get you backlinks [incoming links to your website] that improve your search engine PageRank [a formula 
developed by Google] which leads to the big kahuna. . . TRAFFIC!
This is the kind of traffic jam you want to have and if you’re consistent you will achieve remarkable results.
The good news, there are literally hundreds of article marketing sites to choose from. The bad news, there are literally hundreds of article marketing sites to choose from (Please note the repeat wording was not a mistake).
However, there is one article marketing site that stands out, I’d like to call your attention to…
Read the full post on the blog 101 Free Tools – Your Small Business Toolbox.
There’s a saying “all good things must come to an end.” It seems like this phrase was the case for Team R.O.S.E. after a week of The Associate competition taking place. Team R.O.S.E. (Revealing Opportunities with Strategic Excellence) was comprised of Demontray Hawkins, myself, Mark Preston, and Justina Whyte. We all worked together from last Tuesday until this past Sunday on a case for Kane Construction, Inc. It was an extremely involved case as I personally spent many nights awake until 3:00 or 4:00 AM working on and it felt like everything else was pushed aside. Read the full post on Dov Hoffman’s blog.
With the present state of economy we are facing the worst job market since the Great Depression. I can’t stress enough the importance of networking. We are currently living in a time where it is more important who you know, rather than what you know. I am not underestimating one’s knowledge, however it is valuable to network and reach out to others. Think about the following situation, you are a business owner of a large sales company and you are looking to hire a new account executive to manage your sales accounts. You are faced with two possible options:
Read the full post on Dov Hoffman’s blog.
Chief Marketing Officer, RP3 Agency
In a recent Marketing Daily commentary, RP3 Agency’s Chief Marketing Officer and AMA Baltimore member, John Heenan shares his thoughts on how the next generation of agencies can’t rely on digital alone. To be successful, they must straddle the digital divide by bringing together the best marketing practices of the past with the most promising techniques of today.
Mobile Marketing
According to a study performed by Forrester Research, one-third out of the 176 interactive marketers interviewed are using Mobile Marketing and another one-third is planning on doing so. Even more, 47% of those using mobile will increase their budget this year. Let’s face it, Mobile Marketing has arrived. Read the rest of this entry »
The Associate is an annual competition that takes place within the College of Business and Economics at Towson University every spring semester. The competition entering its sixth season is a spin-off of The Apprentice, the well known show that Donald Trump created back in 2004. His show brings in contestants from around the world to participate in an elimination style competition. The winner acts as an apprentice to Donald as they serve as the president for one of his companies. The Associate competition is comprised of eight qualified candidates that are determined by a selection committee within the university. Read the full post on Dov Hoffman’s blog.
Restaurant Patrons Go Digital
Many small businesses are wondering how they can participate in social media to help grow their business. The one industry that can easily jump into the mix is the restaurant industry. Many small businesses are grappling with the challenge of not having enough staff to manage social media. Restaurants have a great advantage here, they can let their patrons do the work. With so many web-enabled phones on the market restaurants can take advantage of buzz that is created by their patrons in a few simple steps. Here are 3 simple tips for restaurants to capitalize on social media. Read the rest on NicholeKelly.com
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