It doesn’t take any training to recognize that the world’s economy has taken a significant downturn. It does take effective and proven professional development training to guide impacted organizations back to the summit.

A one-day local workshop, Disney’s Approach to Business Excellence program is a rare and affordable opportunity to learn best business practices from Disney insiders.  Organizations from across the nation have learned proven philosophies and implemented effective processes to reap the rewards of improvements in leadership, management, service, and brand loyalty.

IMPORTANT: Please use promotional code AMAMNE to receive $50 OFF PER GUEST when registering.

TO LEARN MORE AND REGISTER GO TO: www.KeysBaltimore.com

No prerequisite training required.

At the Marketing Excellence Awards we rolled out our new theme for 2010-2011

Video courtesy of BlueRock Productions

TITLE:  Marketing Manager

REPORTS TO:  Director of Resource Development and Marketing

POSITION SUMMARY:

Habitat for Humanity of the Chesapeake is a growing, multi-faceted organization that serves families in need of decent, affordable housing while transforming entire communities throughout the Annapolis to Baltimore region.  The Marketing Manager is responsible for careful stewardship of the affiliate’s brand and telling “The Habitat story” with creativity, thought, and intention throughout the organization.  This individual is part of the 5-person Resource Development and Marketing team and also works collaboratively with members of the staff in all areas of the organization.

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The world of video marketing is complicated…or is it?!  Let’s go directly to the source for the answers.  Please join us at BlueRock Productions & Studio for a lively panel discussion on the critical aspects of video marketing.  Topics to be discussed include:

  • What is video marketing and how can it apply to my firm?
  • What are the costs and timetables associated with creating video marketing campaigns?
  • I want to create a video marketing campaign, where do I start?
  • Examples of successful video marketing campaigns.

Our panel will include Marci DeVries, President of the Baltimore chapter of the American Marketing Association and owner of MDV Interactive, Michael Marsiglia, owner of Chesapeake AED Services in Middle River, and Gregg Landry, Owner of BlueRock Productions and Studio in Baltimore.   They will offer three distinctive perspectives to help our attendees better understand the ins and outs of video marketing.  There will be plenty of time for questions and exchange of ideas.  Please join us!

Venue:

BlueRock Productions

4226 Amos Avenue, Baltimore, MD 21215

Date / Time:

July 27, 2010  /  4pm – 6pm

Reception & networking:

Food & drink will be served

RSVP to Kelly Ernest, kernest@tydingslaw.com.

AMA Members: FREE

Non-members: $10.

Dan Cathy Chick Fil A

Dan Cathy from Chick Fil-A gets serious about marketing

The Chick Fil-A Event drew over 130 marketers

The Chick Fil-A Event drew over 130 marketers to Towson University

ama baltimore marketing association

Keith Michel and Marci De Vries strike a pose with Dan Cathy

The AMA Baltimore has partnered with AMA DC to provide AMA members with a great discount for a wonderful speaker, Seth Godin. If you’ve never seen Seth speak be sure to check out some of his Ted Talks, here.

Event Date:

Thursday, July 22, 2010 – 9:00am – 4:00pm

Nichole Kelly, one of our board members, was recently published in the Social Media Examiner online. The article is titled 4 Ways to Measure Social Media and Its Impact on Your Brand — Read the full article here

Dan Cathy, President of Chick-Fil-A will share his marketing adventures at a special event offered by the AMA Baltimore and  BPRC, AMA Baltimore, AMA DC, AMA Philadelphia, MDSG, and AAM

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Melinda Greenberg

Melinda Greenberg

By Marjorie Valin, AMA Membership VP

If you live in or around Baltimore, you can’t help but see the large signs in front of dozens of organizations announcing, “(They are) Associated. Are You?”

The signs are part of a multi-channel brand strategy and outreach campaign led by Marketing Director Melinda Greenberg and her 10-person team at The Associated: the Jewish Community Federation of Baltimore. The Associated is the central fundraising and planning organization for the Jewish community. It supports a system of local agencies — each with its own mission, needs and constituencies. THE ASSOCIATED’s marketing department provides an account executive for each internal department and agency in the system.

The combined impact of an economic freefall and a new marketing landscape left Melinda with the same challenges facing most of us: how to do more with less and still meet marketing goals. For The Associated, they are to increase donors and volunteers.

When the organization’s E-Communications Director left to take a job with another nonprofit, Melinda and her team added his responsibilities to their already full portfolios. To reach young adults, they integrated a variety of approaches to their marketing practices and the efforts appear to be paying off. Since adding a presence on Twitter and Facebook, Melinda says, THE ASSOCIATED has seen more young adults at their events.

To reach and engage the broader Jewish community, however, Melinda relies on a 360 degree marketing mix, including print, direct mail, email, and those ubiquitous signs with “The Associated” Brand.

For Melinda, “branding is the reason I joined the AMA — to learn new and better ways to brand.  For The Associated, that’s fundamental to our success.”

Connect with Melinda at mgreenberg@associated.org.

You can follow The Associated at:

www.associated.org

www.twitter.com/theassociated

www.facebook.com/theassociated

Hibernia Media is looking for a current Baltimore (or NJ)- based Marketing Manager search for someone with Media
experience (Broadcasting, Network TV, CableTV, etc.) plus Networking/IT knowledge/experience.

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