AM Event: 5/22/13 – The CEO’s Perspective on Social Media in Marketing

April 30, 2013 in AMA, Baltimore Marketing, Events, Member Benefits | Tags: Baltimore Marketing Events, marketing, MDV Interactive, Social Media | by Erika Milenkovic | Leave a comment

Session Presenter: Marci DeVries, MDV Interactive

We have heard a lot about the tactics of social media and how to integrate it into your marketing plan, but how does it look to the CEO? Come to this session to learn how to talk about this with a business owner who has not had the immersive social media experience of a marketer in the 21^st century. CEOs are welcome to this session to share thoughts, experiences and questions.

You will learn:

How to keep the discussion moving after the CEO boggs down in jargon
5 ways to help the CEO understand what social media does for the company in lieu of converting business
How social adds power to a targeted marketing campaign
How to describe the strengths and weaknesses of targeted marketing and social marketing
Balancing strategies between traditional and social marketing

Event Details:

Date and Time:
May 22, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session

Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor

REGISTER HERE: http://www.eventbrite.com/event/6485007833

Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee

About the speaker: Marci DeVries
President, MDV Interactive

Marci brings a deep understanding of how to build communications channels using novel as well as existing technologies. She is a consultant, entrepreneur and associate marketing professor at Johns Hopkins University. Prior to MDV Interactive, she built and successfully sold MDV Communications, a Web Development/SEO company and 4Syndication, a blogging software company. She developed MDV Interactive as an alternative to the traditional marketing agency. Driven by results and energized by client successes, she is focused on finding strategic solutions for the challenges at hand. Her technical background helps streamline processes and enable technical integration into marketing solutions.

AM Event: 4/24/13 – Mobile Advertising Trends and Their Implications to Marketers

April 13, 2013 in AMA, Baltimore Marketing | Tags: Baltimore Marketing Events, marketing, Millennial Media, Mobile Advertising | by Dov Hoffman | Leave a comment

Session Presenter: Henry Tam Jr., Millennial Media

Consumers increasingly rely on their mobile devices. Between smartphones to tablets, we are connected 24×7. How consumers interact with their devices continues to evolve from how and where they engage with content to the type of content they consume. These interactions have powerful implications for marketers. This presentation will review some of the key trends in mobile based on Millennial Media’s platform and campaign data, and will illustrate how any organization can successfully utilize mobile display advertising to achieve their marketing goals.

Attendees will leave this event with a deeper understanding of:

Consumer behavior on mobile
How organizations are leveraging this behavior to deliver relevant ads to engaged mobile users
Ways to incorporate a mobile advertising strategy into their marketing mix

Event Details:

Date and Time:
April 24, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session

Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor

REGISTER HERE: http://www.eventbrite.com/event/6267406983

About the speaker: Henry Tam Jr.
Vice President, Millennial Media

Henry Tam Jr. is a Vice President at Millennial Media where he oversees advertising on the mMedia self-service mobile advertising platform, which features hyper-local targeting capabilities on over 39,000 mobile apps and mobile websites. Prior to Millennial, Henry was Chief Product Officer at SmartBrief, and held senior digital strategy and business development roles at The Atlantic, where he co-led the launch of The Atlantic Wire, the leading opinion aggregation website, and The Washington Post, where he led hyper-local and mobile initiatives, as well as served as general manager for Cars.com. Henry holds an MBA from Harvard Business School, a JD from Georgetown University, and a BA in Economics from Columbia University.

AMA Baltimore Names New Board of Directors

April 3, 2013 in AMA, Announcements, Baltimore Advertising, Baltimore Marketing, Board Management, Member Spotlight | by Dov Hoffman | Leave a comment

The Baltimore Chapter of the American Marketing Association (AMA Baltimore) today announced that its members have elected Barnaby Wickham as new Board president, as well as the addition of five new vice president-level Board members for the 2013-2014 year.

Barnaby Wickham is an experienced and highly productive marketing professional with demonstrated success in integrating traditional marketing with the latest digital tools to maximize sales and profitability. Through his career, Barnaby has been an entrepreneur, senior marketing manager and client advocate. In his current capacity as Director of Marketing at Met Laboratories, Inc, Barnaby leads the development and execution of digital and e-marketing initiatives and is responsible for strategic communications, budgeting, P&L management and data analysis. Barnaby graduated from Bates College, and received an MBA from University of Maryland, Robert H. Smith School of Business. Read the rest of this entry »

PM Event: 4/10/13 – Cultivating Customers for Long Tail Sales

April 3, 2013 in AMA, Baltimore Marketing | Tags: Baltimore Marketing Events, Jason Cohen, marketing, Rockit Digital, Sales | by Dov Hoffman | Leave a comment

Session Presenter: Jason Cohen, Rockit Digital

There’s an old marketing principle that states “80% of your profits come from 20% of your customers”. This principle implies that, on average, only 20% of your customers are ‘repeat customers’, a relatively small percentage of your overall consumer database. Small changes in marketing and sales strategy can have a large impact on sales. This presentation will explore how simple shifts in marketing resources to collect and utilize consumer data (using digital, social and mobile data collection tools) can create a longer tail of consumer engagement, increasing frequency, average sale, or consumer life cycle to make sure you hit that 80% mark easily.

Event Details:

Date and Time:
April 10, 2013
6:30-6:45pm Appetizers and Networking
6:45-8:00pm Presentation

Address:
Mt. Washington Tavern
5700 Newbury Street
Baltimore, 21209

REGISTER HERE: http://www.eventbrite.com/event/5528100698

Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee

About the speaker: Jason Cohen
President, Rockit Digital

Jason Cohen, Rockit Digital Jason Cohen is a digital marketing strategist and creative thinker with more than 20 years experience serving on both sides of the table; as marketing manager and as consultant to organizations large and small.

Throughout his 20+ years in the trenches, Jason has managed marketing campaigns for Pizza Hut, Sony, RJ Reynolds, MTV, Pepsi, M&M Mars, Comcast, the University of Maryland system and more. He has served in a variety of roles, including: Marketing Manager, Business Development Specialist, Communications Director, and now, as President of Rockit Digital.

Now entering its third year, Rockit Digital has become a formidable presence in the digital marketing landscape in the mid-Atlantic area. Rockit specializes in creating custom social and mobile marketing strategies for business. We cultivate consumer data across multiple digital platforms to generate sales.

For more information on Rockit Digital Marketing, visit:
• www.rockitdigital.com
• www.facebook.com/rockitdigital
• @rockitdigital

AM Event: 03/27/13 – Essential Considerations for Protecting Your Company’s Intellectual Property

March 21, 2013 in AMA, Baltimore Marketing | Tags: Baltimore Marketing Events, Intellectual Property, Jonathan Wachs, marketing, Offit Kurman | by Dov Hoffman | Leave a comment

Session Presenter: Jonathan Wachs, Offit Kurman

There are exclusive rights available for the intellectual property (IP) assets you create at work! Most people spend a majority of their work life creating IP for themselves or others. Forms of IP include software code, literary and musical works, discoveries and inventions, unique words, phrases, symbols, and designs. In this seminar, you will learn how to identify, register and protect IP rights through patents, trademarks, copyrights, trade secrets and how to develop an IP protection plan for you and your business.
Event Details:

Date and Time:
March 27, 2013
7:30am Registration, Networking, and Continental Breakfast
7:45am Presentation Begins

Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor

REGISTER HERE: http://www.eventbrite.com/event/5744977382

About the speaker: Jonathan Wachs
Principal, Offit Kurman

Jon Wachs, Offit Kurman Jonathan Wachs provides strategic counseling to clients in the areas of intellectual property and commercial transactions. As head of the firm’s Intellectual Property Practice Group, Mr. Wachs works closely with clients to develop, register, analyze, enforce and transfer intellectual property assets in a customized, cost-efficient and highly effective manner. Mr. Wachs additionally conducts intellectual property audits through which clients learn the nature and value of their intellectual property assets and the steps needed to protect such assets from misappropriation or dilution. He has also successfully negotiated and completed several multi-million dollar business transactions and has served as general counsel to several small and mid-sized businesses and organizations in various industries and professions. He also manages New Paradigm Counsel, a service offering of the firm that provides outsourced legal departments.

PM Event: 03/13/13 – Building Brand Awareness by Design

March 6, 2013 in AMA, Baltimore Marketing, Events | Tags: Baltimore Marketing Events, Bates Creative, design, Erik Hansen, marketing | by Dov Hoffman | Leave a comment

Session Presenter: Erik Hansen, Bates Creative

Attention spans are contracting, commercials are filtered, messages have a character limit and the competitive landscape is increasingly cluttered. The greatest weapon we have is design.

“Design is not limited to the styling of cars or the planning of buildings. It can determine the success of any man-made object, process, or experience.”

~ Neumeier, Marty. “Metaskills: Five Talents for the Robotic Age”

In order to build awareness, motivate action and build loyalty, companies and organizations must have a compelling story to engage their constituents. With rapidly evolving communication channels, design is the red thread that ensures the experience from the inside-out is consistent, memorable and fosters the goals of the brand.

From trade association to consumer products, there are endless opportunities to differentiate and deliver value – but only design will give brands personality and a visual language that builds a community of advocates, ambassadors and champions to stay relevant. Attendees will leave this event with answers to the following questions:

What is design (thinking)?
What drives brand experience?
How to evolve and manage a visual language?

Date and Time:

March 13, 2013
6:30-7:00pm Appetizers and and Networking (1 drink ticket included)
7:00-8:00pm Presentation

Address:

Alizee (Inside the Inn at the Colonnade)
4 West University Parkway
Baltimore, 21218

Parking at the Inn at the Colannade will be validated for this event.

REGISTER HERE: http://www.eventbrite.com/event/5527988362

About the speaker: Erik Hansen
Creative Director, Bates Creative

Erik Hansen, Bates Creative Erik Hansen leads the Bates Creative design team. Erik specializes in branding and experience design, ensuring that every touch point tells a story that connects clients with constituents. His analytical approach blends strategy with design thinking, enabling the Bates Creative team to deliver results linked directly to client goals for differentiation, market disruption, and validation.

Erik is recognized in the industry for his progressive approach and frequently shares his passion for design thinking, branding, and non-traditional design career paths at workshops and other public speaking events.

Prior to joining Bates Creative, Erik taught Corporate Design and Branding as an Adjunct Professor at George Mason University and Boston University CIDA. He founded Think Monumental, a boutique ideation, branding, and creative agency in Washington DC and is the former Director of Marketing + Brand Strategy at ASID. Erik holds a BFA in Graphic Design from Corcoran College of Art + Design.

AM Event: 02/27/13 – Mobile Happens: Everything Marketers Need to Know About Mobile

February 12, 2013 in AMA, Events, Member Benefits | Tags: Baltimore Marketing Events, Capstrat, Evan Carroll, Events, mobile marketing | by Dov Hoffman | Leave a comment

5489840260

Session Presenter: Evan Carroll, Capstrat

Mobile is increasingly becoming a strategic imperative and necessity for B2B and B2C marketers. We are a society who are accessing content, communicating and interacting with people and brands on the go. The mobile era is forcing marketers large and small to rethink their priorities and adapt their service offerings for target audiences constantly changing screens, from laptops to tablets to mobile phones. Evan Carroll, Lead Account Planner at Capstrat based in Raleigh, NC will discuss how marketers and brands alike need to better service their market to accommodate mobile technology and how mobile can help marketers effectively engage with their audiences including:

Where and how do you start?
Where does mobile fit into my marketing plan?
How can mobile engage my audience and grow my brand?

Date and Time:
February 27, 2013
7:30am Registration and Networking
7:45am Presentation Begins

Address:
Advertising.com / AOL
1020 Hull Street – Ivory Building
Baltimore, 21230
Parking available in spots labeled visitor

REGISTER HERE: http://www.eventbrite.com/event/5489840260

About the moderator: Evan Carroll
Lead Account Planner, Capstrat

Evan Carroll is Lead Account Planner at Capstrat in Raleigh, NC where he puts his analytical skills to work creating experiences that connect brands and audiences. His research and planning expertise has benefited healthcare, technology and higher education clients including Blue Cross and Blue Shield of North Carolina, Quintiles, the Smart Grid Consumer Collaborative and the University of North Carolina at Chapel Hill. Evan is also an author and speaker, having presented to audiences at SXSW Interactive, the Internet Archive and the Library of Congress. Evan holds MS and BS degrees from UNC-Chapel Hill and serves as Vice President of Programming for the Triangle AMA.

EVENT: 1/23/13 – Content Marketing Strategy

January 6, 2013 in Events | by Jodi M. Swartz | Leave a comment

Content Marketing Strategy

Workshop Moderator: Will Davis, Right Source Marketing

According to The Corporate Executive Board, on average B2B buyers independently complete about 60% of the purchasing decision process before ever contacting a sales rep. The software company Marketo cites that number at 70% when you combine B2B and B2CC. Buyers are spending more time researching and informing themselves before they ever engage with you. This makes providing the right information to those buyers early on, in the ways that they want to access it more important than ever.

Content marketing requires:

Understanding the personas of your buyers
Planning for and anticipating buyer objections and answering them with informative content
Optimizing content to wow the machines (search engines) and the humans (buyers)
Creating calls to action for different stages of the buying cycle
Distributing content so that it is actually read and found including social media, email and communities
Nurturing buyers though the cycle with informative, content that gently nudges them forward
Not just thinking or acting like a publisher but actually being one

In this hands-on, high-energy workshop, attendees will begin to build their content marketing strategies and learn:

How to understand the concerns and needs of your different buyers
How to plan your topics and content types to address objections and uncover buyer pains
How to engage visitors to take them from anonymous readers to known suspects
How to nurture prospects through the buying process
How to optimize your content for search engines and for buyers
How to address often-neglected content distribution
How to integrate social media into a content marketing strategy
How to measure the results of your content marketing efforts and what to look at as your Key Performance Indicators (KPIs)
How to get your sales team to buy into content marketing

Who should attend?

B2B and B2C Marketers considering content marketing and/or social media
B2B and B2C marketers currently involved in content marketing and/or social media
Marketing consultants that work with B2B or B2C companies
Marketing communications pros
Senior executives who want to learn more about content marketing

Date and Time:
January 23, 2013
7:30am Registration and Networking
7:45am Workshop begins

Address:
Advertising.com / AOL
1020 Hull Street – Ivory Building
Baltimore, 21230
Parking available in spots labeled visitor

REGISTER HERE: http://contentmarketingstrategy012313.eventbrite.com

Pricing:
Student AMA Members $15, plus processing fee
Professional AMA Members $20, plus processing fee
Student Non-Members $20, plus processing fee
Professional Non-Members $40, plus processing fee

About the moderator: Will Davis
Senior Consultant, Managing Partner, Right Source Marketing

Will has a depth of experience in the marketing field, with an emphasis on interactive marketing, having worked in the web world since 1996. From an early web design shop to a government contractor to a full service agency, Will has seen the good and bad of the interactive space from all sides. It’s this experience that led Will to co-found Right Source Marketing.

Prior to Right Source Marketing, Will served as Vice President at Eisner Interactive, where he worked with regional and national accounts on campaigns that drove business, achieving client goals and gaining national and international notice as finalists and winners of ADDY, Webby and Effie awards. Additionally, Will has provided his marketing expertise for Marketplace radio, The Baltimore Sun, The Chicago Tribune, American City Business Journals, Social Media Today, and the Content Marketing Institute.

Will has been recognized as one of the leaders in the area of content marketing, and was recently named to an elite group of consultants for the Content Marketing Institute. Will joins such recognized experts as Joe Pulizzi, Jay Baer and Jason Falls in lending their expertise to help companies develop their content marketing strategy and plan.

Will’s diverse client experiences includes organizations such as General Physics Corporation, RWD, DuPont, Johns Hopkins Medicine; The Kennedy Krieger Institute; Medifast; AMF Bowling; The STAR Network; and The Maryland State Lottery.

EVENT: 11/20/12 – Welcome to the Visual Web (Webinar)

November 3, 2012 in Uncategorized | by Jodi M. Swartz | Leave a comment

The Baltimore Chapter of the American Marketing Association, in conjunction with its learning partner R2i, continues its series of webinars targeting marketers of all levels who aim to improve their web marketing savvy.

The second webinar “Welcome to the Visual Web” will take place on Wednesday, November 20, 2012 from 12:00 PM – 1:00 PM EST.

This FREE professional development opportunity is open to AMA members and non-members alike. You just need to register at http://r2iamabaltimorevisualweb.eventbrite.com

Welcome to the Visual Web (Webinar)

REGISTER HERE: http://r2iamabaltimorevisualweb.eventbrite.com

Your message is only as good as its ability to reach people. Over the last year as the content we consume and where we consume it has become increasingly visual, the most effective way to reach people online is through images. People are spending more time on Pinterest than Facebook. And Facebook acquired Instagram for $1 billion. In this engaging presentation, Leigh will explore the rise of the Visual Web and how you can leverage it to shape the knowledge used to make business decisions.

Presenter:

Leigh George, PhD

Director, Digital Strategy, R2integrated

Leigh George is passionate about finding new ways technology can help companies and organizations connect with the audiences they are trying to reach. As Director, Digital Strategy at R2integrated, Leigh helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management. Leigh is a frequent speaker on branding and digital marketing and has a Ph.D. in branding history and theory from Binghamton University—one of only a handful of people in the country with that distinction.

Twitter | LinkedIn | Facebook | Google+ | Slideshare

REGISTER HERE: http://r2iamabaltimorevisualweb.eventbrite.com

EVENT: 11/14/12 – Social Strategies to Push Your Mobile and Web Solutions, presented by MindGrub

November 3, 2012 in Uncategorized | by Jodi M. Swartz | Leave a comment

We are pleased to announce an upcoming event from our friends at Mindgrub Technologies who will present on how to maximize your social tools resources for mobile.

11/14/12 – Social Strategies to Push Your Mobile and Web Solutions, presented by MindGrub

REGISTER HERE: http://mindgrubamabaltimore.eventbrite.com/

Adding social to your marketing initiatives for mobile and web solutions is not only for increasing downloads or webviews, it is also about creating an engaged a community around the product. Todd Marks, President and CEO of Mindgrub Technologies will show you how to utilize social tools to create a relationship between your digital solution and that promotes users to successfully increase downloads and mobile brand recognition.

Learn more about Todd here: http://www.linkedin.com/in/mindgrub

Networking and refreshments begin at 7:30am; the speaker will begin by 8am.

The event will take place on the 15th floor of the 1st Mariner Tower in Canton in DoublePositive‘s Baltimore HQ. Free parking is available on the street, and paid parking is available directly across the building in the parking lot (credit cards only accepted for payment). Simply tell the security guard you’re going to the AMA Event held at DoublePositive.

Student AMA Members $15 plus processing fee
Professional AMA Members $20 plus processing fee
Student Non-Members $20 plus processing fee
Professional Non-Members $40 plus processing fee

REGISTER HERE: http://mindgrubamabaltimore.eventbrite.com/

AM Event: 4/24/13 – Mobile Advertising Trends and Their Implications to Marketers

AMA Baltimore Names New Board of Directors

PM Event: 4/10/13 – Cultivating Customers for Long Tail Sales

AM Event: 03/27/13 – Essential Considerations for Protecting Your Company’s Intellectual Property

PM Event: 03/13/13 – Building Brand Awareness by Design

AM Event: 02/27/13 – Mobile Happens: Everything Marketers Need to Know About Mobile

REGISTER HERE: http://www.eventbrite.com/event/5489840260

EVENT: 1/23/13 – Content Marketing Strategy

Content Marketing Strategy

EVENT: 11/20/12 – Welcome to the Visual Web (Webinar)

Leigh George, PhD

Director, Digital Strategy, R2integrated

EVENT: 11/14/12 – Social Strategies to Push Your Mobile and Web Solutions, presented by MindGrub

ENGAGE WITH AMA BALTIMORE

Subscribe to our Content

Top Posts

AMA Baltimore Tweets

Our Sponsors

Blogroll

Follow “”