Location:

Maryland – Belcamp, US

Summary:

Responsible for leading definition and communicate of the company cyber security product vision, growth strategy and go to market plans for designated products in the US Federal Government market.  Develops marketing strategies to increase brand and company awareness in the Department of Defense, Civilian Agencies, Intelligence Agencies, and partners. Understands the key industry trends, market drivers, vertical regulations and compliance, and competitive landscape. Works with key stakeholders in sales, business development and product management to position new and existing products, and define and develop new areas of business opportunity.  Develops the positioning and messaging for products in the federal market and ensures that this is effectively represented in education and training materials, collateral and integrated marketing campaigns.  Serves as a main driver in developing customer and channel loyalty, retention and renewal programs, and leads the development of innovative marketing programs that drive demand in the field.

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TITLE:  Marketing Manager

REPORTS TO:  Director of Resource Development and Marketing

POSITION SUMMARY:

Habitat for Humanity of the Chesapeake is a growing, multi-faceted organization that serves families in need of decent, affordable housing while transforming entire communities throughout the Annapolis to Baltimore region.  The Marketing Manager is responsible for careful stewardship of the affiliate’s brand and telling “The Habitat story” with creativity, thought, and intention throughout the organization.  This individual is part of the 5-person Resource Development and Marketing team and also works collaboratively with members of the staff in all areas of the organization.

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