The Baltimore Chapter of the AMA kicked off the New Year with an exciting evening in our Professional Speaker Series on Wednesday, January 13.  Laura Pasternak, President and Owner of MarketPoint, guided everyone through the effective steps of developing a new product launch plan including: setting objectives, knowing the competition, pricing, target audience, brand positioning, product testing, media mix and budget.

We then broke out into groups to work on a marketing strategy for our challenging new product.  Each group then presented to the full audience.  A table comprised of Nutramax Laboratories business professionals ended up winning the evening’s friendly competition. Several people stayed afterward to pick Laura’s brain on some specific challenges they were having with their own new product launches.

Don’t Miss Our Next Featured Professional Events:

1/27 – Turn Your Marketing Department Into A Publishing Powerhouse

2/17 – Is Blogging Mightier Than The Sword in Growing your Business?

2/24 – Website Planning Best Practices

3/10 – How To Use Mobile Marketing To Engage Customers

Check the events section for more information and to register online.