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When most people are asked to think of a brand they think of the larger companies such as Apple, Coach, Honda, or others that come to mind. It is not as common for individuals to think of themselves as a brand. With an endless amount of free resources available online it is time for individuals to start viewing themselves as a personal brand. Whether you are a student, a marketing professional, or a local plumber, it is time that you effectively make use of these tools to leverage your personal brand. Here are some tips on how you can harness the power of free and inexpensive tools to create your brand.  Read the full post on Dov Hoffman’s blog.