Comments on: Lululemon – Their Message is Tight!

By: Dawn

Dawn — Sat, 24 Apr 2010 17:58:37 +0000

Hmmm..I think Lululemon’s mission is pretty much to make a lot of money from overprices yoga pants.

By: Keeping it Real « MDV Interactive

Keeping it Real « MDV Interactive — Tue, 23 Mar 2010 17:15:49 +0000

[...] and the response from members as well as non-members has been immediate and awesome. Check out this entry where an AMA member writes about a company she admires, and then that company responds within [...]

By: Toni Hernandez

Toni Hernandez — Mon, 22 Mar 2010 22:56:17 +0000

Thanks Jenna! Sending you some Fl luluLOVE.

nkelly0623:

We focus on authenticity and integrity. When you don’t compromise either, resolutions are almost always reached.

By: Jennie Sjursen

Jennie Sjursen — Sat, 20 Mar 2010 22:34:40 +0000

YAY Whitney!! So glad you ‘heard’ me You totally deserve the shoutout!!

Jennie

By: Jennie Sjursen

Jennie Sjursen — Sat, 20 Mar 2010 22:32:46 +0000

Hi Toni,

Love to meet you in real time!

One of the reasons I highlighted Lululemon is because of their very real and clear intentions. It’s very obvious that these intentions were carried through in all of the marketing strategy, not just social media. My goal is to help others by showcasing companies that are doing it right and hopefully taking some of the fear and mystery out of it!

As for every day, I’m trying to live by Goethe’s quote – “Whatever you can do or dream you can do, begin it. Boldness has genius, power and magic in it. Begin it now.” Living Bold!!

Jennie

By: Jenna

Jenna — Sat, 20 Mar 2010 20:20:00 +0000

Great article! It was a really good read.

@nkelly0623 our company is built on feedback as it is paramount to growth. Social media is a great way to connect with guests we may not have heard from otherwise and hear what they have to say. Yes, it can escalate some issues, but it is better to hear the feedback, find a resolution &/or impliment change, than not be aware of it. Hope this helps.

Jenna K.
GEC Online Community Educator
lululemon athletica

By: nkelly0623

nkelly0623 — Sat, 20 Mar 2010 13:16:51 +0000

It’s so nice to see a brand engage with their fans and join in the conversation! And as you can see Jennie nailed it with Lululemon’s active involvement as Toni has graciously posted here.

Toni, I’m curious as to how you handle complaints and not so rave reviews about Lululemon in the social space? Could you provide some perspective for any of our AMA members who are scared to test the waters due to fear of stirring up complaints? Thanks!

By: Whitney

Whitney — Sat, 20 Mar 2010 03:55:53 +0000

We hear you we hear you! Thank you for the special shoutout, it means a lot! -Whitney

By: Jennie Sjursen

Jennie Sjursen — Fri, 19 Mar 2010 23:09:51 +0000

Hi Marci,

In the next month or two I’m due for some new workout clothes and I am planning on buying from Lululemon. I plan on buying pants and possibly some workout shorts. The pants are the key – if your pant fits me – seriously, I’m yours – I will go out of my way to buy more than one pair! So the online love is getting me there but it’s the fit that will ultimately keep me.

Jennie

By: Toni Hernandez

Toni Hernandez — Fri, 19 Mar 2010 13:08:34 +0000

Hi Jennie!

Love your article. Thank you for spreading the love. It is an amazing company with real and clear intentions. Our vision is to “elevate the world from mediocrity to greatness”. I say let positive energy spread like wildfire any day!

Perhaps we will meet in real time. In the meantime, do something everyday that scares you!

Toni Hernandez
Key Leader
lululemon athletica
904.645.7904