SMART xChange 2010

Westin Michigan Avenue
Chicago , IL
5/5/2010 3:00 PM – 5/7/2010 12:00 PM
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Hear about the SMART xChange from Keynote Presenter Larry Light – Podcast

This is the place where great minds come together to hear new thinking from industry leaders; participate in spontaneous discussions; and begin applying new found wisdom to their strategies. There’s no better way to bring intelligent thinking back home to your business.

SMART begins with bold thoughts from more than 30 industry leaders & experts from companies including Facebook, ExxonMobil, Google, Pangea Organics, Intel, Steve Madden Shoes, e.l.f. cosmetics, Bank of America, CIBA Vision, IBM, OfficeMax, Blue Cross/Blue Shield, and NBC Universal, among others.

Plus, SMART xChange has 4 distinguished, keynote speakers:

	Larry Light, the renowned brand revitalization expert, led one of the most dramatic business turnarounds of the decade as the former Global CMO of McDonald’s.
	Barry Judge, CMO of Best Buy, a relentless advocate for the customer, is helping this retail powerhouse become the consumers’ trusted advisor for the digital lifestyle
	Bill Pearce, SVP & CMO of Del Monte Foods, uses aggressive marketing to build volume, share, and profit growth despite tough economic conditions
	Susan Athey, the Chief Economist at Microsoft (as well as Harvard professor of economics) applies advanced mathematics to help this tech titan create new and more efficient markets.