Share

Many marketers are wondering how to measure their social media efforts. To answer the question, I caught up with Ryan Holmes, CEO of Hootsuite at South By Southwest Interactive 2010 to ask about social media measurement. I wanted to see how a company that is inherently social was measuring their own success, as a leading social media engagement platform, Hootsuite is certainly leading the pack.


What do you think? How are you measuring now? What do you want to measure but don’t know how? Leave a comment to start a conversation.

Nichole is the Director of Social Media for CareOne Debt Relief Services and Vice President of Communications for the Baltimore Chapter of the American Marketing Association. She also blogs about social media and marketing innovation at nicholekelly.com

This post was written for and is also posted at Folk Media.