The Baltimore Chapter of the American Marketing Association had the unparalleled delight of hearing Brenda Foster speak about marketing for Higher Education (and beyond).
As an attendee of the event, I was so pleased that Brenda showed her marketing grid and how that helps her budget campaigns appropriately and at the same time guarantees innovation in her overall strategy.
For those of you who missed the event, you can at least see the PowerPoint here http://bit.ly/aiTWks.
marcidevries
Dov Hoffman
Tonya R. Taylor
Jennie Sjursen
Katie Roberts
Amy Garland
Jennifer Glass
Jennifer Cruise
Megan Campbell
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