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Hibernia Media is looking for a current Baltimore (or NJ)- based Marketing Manager search for someone with Media
experience (Broadcasting, Network TV, CableTV, etc.) plus Networking/IT knowledge/experience.

Job Description:
Drive sales results in assigned market segment. Ensure achievement of Hibernia Atlantic revenue and strategic objectives for media market segment. Lead the development and execution of all marketing strategies and activities to create demand and increase Hibernia Media market share in targeted market segment. Drive cross-functional initiatives within Hibernia Atlantic by evangelizing and aligning market segment objectives with revenue impacting activities in sales, product management, engineering, operations, finance, and marketing communications. Deliverables and responsibilities include segment marketing strategy and execution, segment marketing budget development and management, segment product strategy and management, segment business operations and administration as well as overall customer experience. Manager Marketing Segment is also responsible for regular management reviews. Reports to segment President.

Major responsibilities and essential functions (in order of importance)
• Develop and execute segment-specific marketing plans in support of Hibernia Atlantic business strategy
• Develop and manage segment marketing budget
• Participate in frequent account calls with sales team to gather first hand customer intelligence
• Develop, implement and manage sub-segmentation strategies and programs that produce measurable ROI
• Prepare analysis and recommendations regarding industry associations, sales coverage, channel management, and brand messaging
• Direct the development and targeting of products/solutions to specific sales channels within market segment
• Develop, implement and administer segment channels, programs and promotions that generate demand, create leads, drive sales and achieve corporate revenue objectives
• Create and drive usage of effective sales tools (e.g., value presentations, ROI tools, segment-specific customer testimonials, whitepapers, competitive matrices)
• Direct and manage the administration of segment business operations including sales process, sales reporting, and deal analysis.
• Analyze and interpret segment sales results relative to competitors and to Hibernia Atlantic objectives
• Identify, negotiate and manage segment alliances/partnerships
• Support corporate sales training and product training activities
• Speak and present at industry conferences and seminars
• Write market-vertical, industry-specific by-line articles for trade publications
• Participate in industry analyst briefings
• Provide press interviews•

Problem Solving and Decision Making:
• Translate market segment insights and expertise into providing continuous input to product management, product design, service delivery, and sales process
• Exercise authority and consistent judgment in day-to-day sales order process decisions
• Identify and manage key dependencies between functional departments necessary to drive segment sales results
• Develop, prioritize, and manage multiple product and project timelines to meet business plan objectives
• Analyzes, manages and reports segment sales and financial metrics in the context of business plan objectives
• Identifies and articulates key value propositions important to driving ROI

Requirements:

• Relentless focus on sales objectives and cross-organizational influence
• Outstanding analytical ability to synthesize information from a wide variety of sources and translate into specific action plans and market deliverables
• Excellent oral, written and interpersonal communication skills with the ability to address a wide variety of audiences
• Strong technical background with ability to analyze, organize and communicate complex ideas effectively.
• Experience developing, leading and managing cross-functional, virtual teams within a complex organization
• Strong attention to detail and ability to execute on multiple priorities in a fast-paced environment
• Occasional travel required
• 5 years sales or marketing experience with an excellent understanding of technology trends in the marketplace. Customer experience preferred.
• Bachelors Degree required. MBA preferred.

If you are interested please contact:

Kathy Stone
KCS Search Group
928 N. Charles Street
Suite 1A
Baltimore, MD 21201
www.kcssearchgroup.com

kcs@kcssearchgroup.com (Email)
(410) 605-0303 (Office)
(410) 244-8568 (Fax)