TITLE:  Marketing Manager

REPORTS TO:  Director of Resource Development and Marketing

POSITION SUMMARY:

Habitat for Humanity of the Chesapeake is a growing, multi-faceted organization that serves families in need of decent, affordable housing while transforming entire communities throughout the Annapolis to Baltimore region.  The Marketing Manager is responsible for careful stewardship of the affiliate’s brand and telling “The Habitat story” with creativity, thought, and intention throughout the organization.  This individual is part of the 5-person Resource Development and Marketing team and also works collaboratively with members of the staff in all areas of the organization.

RESPONSIBILITIES:

PUBLIC OUTREACH (30%)

  • Shine a spotlight on House Dedications and other milestone events, using these as opportunities to tell the Habitat story in a way that is tangible and compelling.
  • Serve as an outstanding, confident, and knowledgeable Habitat spokesperson.
  • Create a Speakers Bureau program to utilize staff, volunteers and partner families in serving as Habitat ambassadors.
  • Create a current media list covering the geographical service area (GSA).
  • Creatively manage a multi-channeled marketing strategy that touches the entire region and blends traditional and innovative vehicles.
  • Create a strategy to ensure Habitat presence at diverse events throughout the region.

COMMUNICATIONS & PUBLICATIONS (50%)

  • Manage the process of developing print materials for the affiliate with a high regard for brand standards.
  • Serve as part of a team that produces special events for the affiliate.
  • Manage communications with external stakeholders
    • Together with the COO and Director of Resource Development and Marketing, create an annual communications plan that tells the Habitat story in the best way possible through photos, stories, and testimonials
    • Create annual media outreach plan
    • Oversee publication of bi-annual report and monthly e-mail newsletter
    • Oversee web site content management and ensure that it is effectively  integrated with other forms of constituent communication
    • Oversee creation of flyers and collateral for specific events and campaigns
    • Meet public exposure goals by sending press releases, making effective pitches, developing media partnerships, and creatively exploring other opportunities for coverage
    • Maintain high standards for all external communications, including a high regard for the use of Habitat’s brand
    • Ensure that projects are accurately photo-documented and that photo archives are well-organized and accessible
    • Work collaboratively with Director of Family Services to include homeowner family stories wherever possible
    • Explore opportunities to work with outside vendors (designers, writers, printers) as feasible

DEVELOPING INTERNAL CAPACITY (20%)

  • Effectively weave story-telling throughout all aspects of the organization by providing all staff the information, tools, and confidence to share the life-changing work of Habitat’s mission.
  • Collaborate with Family Services to empower, train, and schedule a cadre of partner families to serve as Habitat ambassadors in a variety of scenarios (congregations, schools, businesses, information fairs, etc).
  • Develop graphic guidelines for both staff and the board to adhere.
  • Respond to affiliate priorities in a targeted an innovative fashion. Priorities will change and evolve over time and the Marketing Manager will play a large role in enabling new goals and programs to become realities.

QUALIFICATIONS:

  • Five or more years of marketing, communications, or relevant experience preferred; minimum of two years highly relevant experience required.
  • Excellent written and oral communication skills required.
  • Strong interpersonal and computer skills required.
    • Competence with Microsoft Office Suite of programs required;
    • Previous experience with Raiser’s Edge preferred.
  • Four year college degree required.

CHARACTERISTICS:

  • Self-starter with an ability to take initiative and manage multiple priorities;
  • Excellent judgment and sound decision-making capacity;
    • Ability to prioritize work assignments
    • Ability to gather and synthesize data
    • Open to trying new approaches to old problems
  • Flexibility, adaptability, and creativity
  • Willingness and ability to work as a “team player” within the specific department and wider organization
  • Upbeat, positive, and personable
  • Able to relate well to diverse populations—age, race, class, gender, and creed
  • Willing to work evenings and weekends as necessary
  • Commitment to the vision and mission of Habitat for Humanity of the Chesapeake.

If you are interested in working with Habitat for Humanity of the Chesapeake please email your cover letter, resume, and 3 references to jobs@habitatchesapeake.org or mail to:
Habitat for Humanity of the Chesapeake, Attn: HR
3741 Commerce Drive, Suite 309
Baltimore, MD 21227