How to Measure Social Media’s Impact on Customer Retention

Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.

The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?

To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces.  Read the full article…

To join in the discussion, join me at AMA in the AM on September 29th and let’s bust some social media measurement myths! Register now…