Sharpen Your Competitive Edge with Branding

AMA in the AM: Sharpen Your Competitive Edge with Branding

AMA in the AM | Thursday, 11/17 | 8 am

Competition is tough these days. Whether you’re a small business or a large corporation, your company’s branding can help you gain recognition and make an impact.

Attend our next AMA in the AM: Sharpen Your Competitive Edge with Branding to learn how to leverage your branding and stand out from the crowd. Led by Paul Field, president of FieldVision, our presenters will take a deep dive into the complex concept of branding and provide insightful, actionable tactics.

During this engaging presentation, our speakers will discuss:

  • The Definition and Importance of Branding
  • The Four Brand Drivers
  • Identifying Key Brand Issues
  • Getting Buy-In from Management
  • Conducting Insightful Customer and Employee Research
  • Leading a Brand Ideation Session to Generate a Shared Vision
  • Preparing a Focused Brand Architecture Model
  • Translating Brand Strategy into Powerful Creative Concepts

Register Now
Event Details
Thursday, November 17, 2016  |  8:00 – 10:00 am

AOL  |  3700 O’Donnell Street, Suite 100  |  Baltimore, MD 21224


Parking Information
Attendees may park in the Two-Hour Visitor Parking or use available street parking near the building.


Event Schedule
8:00  - 8:30 am  |  Networking and Breakfast 8:30 – 9:30 am  |  Presentation and Q&A 9:30 – 10:00 am  |  Networking


Meet the Presenters
Paul Field
President, FieldVision

Chris Beutler
Chief Vision Officer, Renegade Communications


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