Maryland Health Benefit Exchange is responsible for Maryland Health Connection, which is the state’s official health insurance marketplace for individuals and families to compare and enroll in health insurance.
Hear from the Maryland Health Connection marketing team about strategies and tactics to promote enrollment at a time when talking about health insurance carries baggage. The team will walk through their use of enrollment data to inform a targeted media plan and advertising content, the execution of creative partnerships to reach Marylanders through trusted messengers, and using technology to increase reach.
- How to communicate that your brand is alive and well
- How to collaborate with influencers to increase reach
- Best practices for using data to locate your target audience
Many thanks to our event partner, Maryland Health Benefit Exchange!
Wednesday, September 20, 2017 | 8:00 – 10:00 am
Maryland Health Benefit Exchange | 750 East Pratt Street, 7th Floor (Sky Lobby Conference Room B) | Baltimore, MD 21202
8:00 – 8:30 am | Networking and Breakfast
8:30 – 9:30 am | Presentation and Q&A
9:30 – 10:00 am | Networking
Meet the Presenters
Chief Marketing Officer, Maryland Health Benefit Exchange
Andrew Ratner is Chief Marketing Officer for the Maryland Health Benefit Exchange (MHBE). He was a journalist for 24 years at the Baltimore Sun, covering government, business, and technology. He also led communications at state government agencies and in private industry prior to joining MHBE in 2014.
Vice President, GMMB
From managing advertising campaigns in support of health reform to overseeing outreach and education efforts to enroll Americans in health coverage, Melissa is on the front lines of the Affordable Care Act’s implementation. She worked with Vermont and Washington State to introduce their marketplaces and enroll residents, with AARP to educate consumers about the ACA and Medicare, and with the Centers for Medicare & Medicaid Services to educate families about low-cost health insurance options available for their children.
Melissa currently leads GMMB’s work with Missouri Foundation for Health to address childhood obesity. In addition to health coverage projects, Melissa brings her media buying experience to integrated advertising campaigns, most recently managing a campaign to bring the story of the AT&T Aspire education initiative to life.