A great marketing book sticks with you days, weeks, even months after finishing it. THIS IS MARKETING: You Can’t Be Seen Until You Learn to Be Seen by Seth Godin is a great marketing book that can help and inspire marketers at all levels.
Amidst a national conversation on equity in all areas of society, companies large and small are turning their attention to creating a more diverse workforce and a more inclusive environment. Kristen Reese of Bozzuto shares 3 areas where marketing can have the biggest impact on promoting diversity & inclusion within company culture.
At our October AMA in the PM, Joseph Papa, Director of Channel Marketing at AT&T, spoke about marketing analytics, setting up a framework, & more. Here are three takeaways from his presentation.
Join your fellow marketing pros at our upcoming #AMAMingle: Ignite Your Network at imre. This casual networking opportunity is a great chance for you to connect with other local professionals, meet new people, and enjoy some delicious food and drinks.
AMA Baltimore is pleased to announce the launch of its 2018-2019 Mentor Connections program. This mentoring program provides tomorrow’s marketing leaders with a unique opportunity to recognize their potential and explore new career paths. AMA Baltimore’s Mentor Connections program is accepting applications until December 1, 2018.
AR and VR are some of the most exciting emerging technologies available today. AMA Baltimore spoke with Alexander +Tom, a digital innovation company in Baltimore, MD to learn more about them, how AR and VR can impact the user experience, and more.
Need marketing motivation after a fun summer? AMA Baltimore shares three books to read this fall to inspire you in your creativity, communications and more.
Each month, AMA Baltimore selects a Volunteer of the Month to recognize the extraordinary effort of our volunteers. Matt Riggs is our June VOTM.
In this session, Joe Papa, Director of Channel Marketing at AT&T, will lead a candid discussion about what is driving that knowing/doing disconnect, and practical steps that can be taken by any marketer to more strategically leverage the power of marketing analytics.
Marketers are low-hanging fruit for hackers. Their day-to-day activities make them vulnerable to attacks. Summit Business Technologies shares a few insights into assessing security risks and building a workplace strategy to protect an organization and clients.