Having an effective PR strategy is more important today than ever before. We interviewed some of Baltimore’s industry leaders in public relations to find out their tips on how to manage crisis situations, deliver effective messages, and more.
AMA Baltimore had a fantastic 2018. In this post, we recap the great events, original content, and people who made an impact on our marketing community. Learn more about our Chapter and the ways you can get involved with AMA Baltimore in 2019.
At our AMA in the PM on November 15th, Brad Downs, VP of Marketing for the Baltimore Ravens, addressed the challenges the marketing team faces and shared a few insights on how they engage with their audience.
Video is arguably the fastest-growing marketing trend. AMA Baltimore spoke with Welldoc, a digital health company headquartered in Columbia, MD, about their product, BlueStar and how they integrate video into their B2B strategy.
Join your fellow marketing pros at our upcoming #AMAMingle: Ring Out 2018 with Fifteen4. This casual networking opportunity is a great chance for you to connect with other local professionals, meet new people, and enjoy some delicious food and drinks.
A great marketing book sticks with you days, weeks, even months after finishing it. This Is Marketing: You Can’t Be Seen Until You Learn to Be Seen by Seth Godin is a great marketing book that can help and inspire marketers at all levels.
Amidst a national conversation on equity in all areas of society, companies large and small are turning their attention to creating a more diverse workforce and a more inclusive environment. Kristen Reese of Bozzuto shares 3 areas where marketing can have the biggest impact on promoting diversity & inclusion within company culture.
On November 29th, join us for a candid discussion with the National Aquarium about how to create integrated, reputation-advancing campaigns that can help an organization bridge the gap between—and ultimately achieve—both mission and business goals.
On November 15th, attendees will enjoy a “behind-the-scenes” event at the Ravens’ Locker Room. Brad Downs, Vice President of Marketing for the Ravens, will discuss how the organization has utilized their brand and other experiential marketing initiatives used to engage with fans and grow their fanbase.
At our October AMA in the PM, Joseph Papa, Director of Channel Marketing at AT&T, spoke about marketing analytics, setting up a framework, & more. Here are three takeaways from his presentation.