You are currently browsing Amy Garland’s articles.
A Word From One of Our Sponsors: Blue Sky Factory
According to the DMA, email marketing provides the highest return on investment of any other marketing channel ($43.62 per $1 spent).
If it was up to me, that statement would actually read: effective email marketing provides the highest return on investment of any other marketing channel. If done right, email marketing is timely, targeted, relevant, and valuable to subscribers. But, unfortunately, many marketers don’t know where to begin.
When it comes to producing an effective email marketing program, what is the first step you should take? Building an engaged, permission-based email marketing list. Read the rest of this entry »
A Word From One of Our Sponsors: Blue Sky Factory
Ready or not, 2011 is here.
A new year brings a time for reflection and planning, so take this opportunity and use it to analyze your email marketing strategy, figure out what’s working and what’s not, and how you can improve and build your business.
When reflecting on your email program in 2010, ask yourself these questions:
- Did you continuously build your list?
- Were your open rates consistently at or above the industry average (15%-20%)?
- Were your click-through rates consistently at or above the industry average (3-4%)?
- What were your program’s unsubscribe, opt-out, and complaint rates? Were they proportionate to your list size, or did they end up being outlandish?
- Did email marketing help build your business, or did it end up being an unnecessary expense?
- Did you share new, fresh content with recipients, or were you scrambling to “throw” your emails together at the last minute (aka, are your emails providing value)? Read the rest of this entry »
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
