You are currently browsing Dov Hoffman’s articles.
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Session Presenter: Henry Tam Jr., Millennial Media
Consumers increasingly rely on their mobile devices. Between smartphones to tablets, we are connected 24×7. How consumers interact with their devices continues to evolve from how and where they engage with content to the type of content they consume. These interactions have powerful implications for marketers. This presentation will review some of the key trends in mobile based on Millennial Media’s platform and campaign data, and will illustrate how any organization can successfully utilize mobile display advertising to achieve their marketing goals.
Attendees will leave this event with a deeper understanding of:
- Consumer behavior on mobile
- How organizations are leveraging this behavior to deliver relevant ads to engaged mobile users
- Ways to incorporate a mobile advertising strategy into their marketing mix
Event Details:
Date and Time:
April 24, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Henry Tam Jr.
Vice President, Millennial Media
Henry Tam Jr. is a Vice President at Millennial Media where he oversees advertising on the mMedia self-service mobile advertising platform, which features hyper-local targeting capabilities on over 39,000 mobile apps and mobile websites. Prior to Millennial, Henry was Chief Product Officer at SmartBrief, and held senior digital strategy and business development roles at The Atlantic, where he co-led the launch of The Atlantic Wire, the leading opinion aggregation website, and The Washington Post, where he led hyper-local and mobile initiatives, as well as served as general manager for Cars.com. Henry holds an MBA from Harvard Business School, a JD from Georgetown University, and a BA in Economics from Columbia University.
The Baltimore Chapter of the American Marketing Association (AMA Baltimore) today announced that its members have elected Barnaby Wickham as new Board president, as well as the addition of five new vice president-level Board members for the 2013-2014 year.
Barnaby Wickham is an experienced and highly productive marketing professional with demonstrated success in integrating traditional marketing with the latest digital tools to maximize sales and profitability. Through his career, Barnaby has been an entrepreneur, senior marketing manager and client advocate. In his current capacity as Director of Marketing at Met Laboratories, Inc, Barnaby leads the development and execution of digital and e-marketing initiatives and is responsible for strategic communications, budgeting, P&L management and data analysis. Barnaby graduated from Bates College, and received an MBA from University of Maryland, Robert H. Smith School of Business. Read the rest of this entry »
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Session Presenter: Jason Cohen, Rockit Digital
There’s an old marketing principle that states “80% of your profits come from 20% of your customers”. This principle implies that, on average, only 20% of your customers are ‘repeat customers’, a relatively small percentage of your overall consumer database. Small changes in marketing and sales strategy can have a large impact on sales. This presentation will explore how simple shifts in marketing resources to collect and utilize consumer data (using digital, social and mobile data collection tools) can create a longer tail of consumer engagement, increasing frequency, average sale, or consumer life cycle to make sure you hit that 80% mark easily.
Event Details:
Date and Time:
April 10, 2013
6:30-6:45pm Appetizers and Networking
6:45-8:00pm Presentation
Address:
Mt. Washington Tavern
5700 Newbury Street
Baltimore, 21209
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Jason Cohen
President, Rockit Digital
Jason Cohen is a digital marketing strategist and creative thinker with more than 20 years experience serving on both sides of the table; as marketing manager and as consultant to organizations large and small.
Throughout his 20+ years in the trenches, Jason has managed marketing campaigns for Pizza Hut, Sony, RJ Reynolds, MTV, Pepsi, M&M Mars, Comcast, the University of Maryland system and more. He has served in a variety of roles, including: Marketing Manager, Business Development Specialist, Communications Director, and now, as President of Rockit Digital.
Now entering its third year, Rockit Digital has become a formidable presence in the digital marketing landscape in the mid-Atlantic area. Rockit specializes in creating custom social and mobile marketing strategies for business. We cultivate consumer data across multiple digital platforms to generate sales.
For more information on Rockit Digital Marketing, visit:
• www.rockitdigital.com
• www.facebook.com/rockitdigital
• @rockitdigital
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Session Presenter: Jonathan Wachs, Offit Kurman
There are exclusive rights available for the intellectual property (IP) assets you create at work! Most people spend a majority of their work life creating IP for themselves or others. Forms of IP include software code, literary and musical works, discoveries and inventions, unique words, phrases, symbols, and designs. In this seminar, you will learn how to identify, register and protect IP rights through patents, trademarks, copyrights, trade secrets and how to develop an IP protection plan for you and your business.
Event Details:
Date and Time:
March 27, 2013
7:30am Registration, Networking, and Continental Breakfast
7:45am Presentation Begins
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Jonathan Wachs
Principal, Offit Kurman
Jonathan Wachs provides strategic counseling to clients in the areas of intellectual property and commercial transactions. As head of the firm’s Intellectual Property Practice Group, Mr. Wachs works closely with clients to develop, register, analyze, enforce and transfer intellectual property assets in a customized, cost-efficient and highly effective manner. Mr. Wachs additionally conducts intellectual property audits through which clients learn the nature and value of their intellectual property assets and the steps needed to protect such assets from misappropriation or dilution. He has also successfully negotiated and completed several multi-million dollar business transactions and has served as general counsel to several small and mid-sized businesses and organizations in various industries and professions. He also manages New Paradigm Counsel, a service offering of the firm that provides outsourced legal departments.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Session Presenter: Erik Hansen, Bates Creative
Attention spans are contracting, commercials are filtered, messages have a character limit and the competitive landscape is increasingly cluttered. The greatest weapon we have is design.
“Design is not limited to the styling of cars or the planning of buildings. It can determine the success of any man-made object, process, or experience.”
~ Neumeier, Marty. “Metaskills: Five Talents for the Robotic Age”
In order to build awareness, motivate action and build loyalty, companies and organizations must have a compelling story to engage their constituents. With rapidly evolving communication channels, design is the red thread that ensures the experience from the inside-out is consistent, memorable and fosters the goals of the brand.
From trade association to consumer products, there are endless opportunities to differentiate and deliver value – but only design will give brands personality and a visual language that builds a community of advocates, ambassadors and champions to stay relevant. Attendees will leave this event with answers to the following questions:
- What is design (thinking)?
- What drives brand experience?
- How to evolve and manage a visual language?
Date and Time:
March 13, 2013
6:30-7:00pm Appetizers and and Networking (1 drink ticket included)
7:00-8:00pm Presentation
Address:
Alizee (Inside the Inn at the Colonnade)
4 West University Parkway
Baltimore, 21218
Parking at the Inn at the Colannade will be validated for this event.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Erik Hansen
Creative Director, Bates Creative
Erik Hansen leads the Bates Creative design team. Erik specializes in branding and experience design, ensuring that every touch point tells a story that connects clients with constituents. His analytical approach blends strategy with design thinking, enabling the Bates Creative team to deliver results linked directly to client goals for differentiation, market disruption, and validation.
Erik is recognized in the industry for his progressive approach and frequently shares his passion for design thinking, branding, and non-traditional design career paths at workshops and other public speaking events.
Prior to joining Bates Creative, Erik taught Corporate Design and Branding as an Adjunct Professor at George Mason University and Boston University CIDA. He founded Think Monumental, a boutique ideation, branding, and creative agency in Washington DC and is the former Director of Marketing + Brand Strategy at ASID. Erik holds a BFA in Graphic Design from Corcoran College of Art + Design.
REGISTER HERE: http://www.eventbrite.com/event/5489840260
Session Presenter: Evan Carroll, Capstrat
Mobile is increasingly becoming a strategic imperative and necessity for B2B and B2C marketers. We are a society who are accessing content, communicating and interacting with people and brands on the go. The mobile era is forcing marketers large and small to rethink their priorities and adapt their service offerings for target audiences constantly changing screens, from laptops to tablets to mobile phones. Evan Carroll, Lead Account Planner at Capstrat based in Raleigh, NC will discuss how marketers and brands alike need to better service their market to accommodate mobile technology and how mobile can help marketers effectively engage with their audiences including:
- Where and how do you start?
- Where does mobile fit into my marketing plan?
- How can mobile engage my audience and grow my brand?
Date and Time:
February 27, 2013
7:30am Registration and Networking
7:45am Presentation Begins
Address:
Advertising.com / AOL
1020 Hull Street – Ivory Building
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/5489840260
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the moderator: Evan Carroll
Lead Account Planner, Capstrat
Evan Carroll is Lead Account Planner at Capstrat in Raleigh, NC where he puts his analytical skills to work creating experiences that connect brands and audiences. His research and planning expertise has benefited healthcare, technology and higher education clients including Blue Cross and Blue Shield of North Carolina, Quintiles, the Smart Grid Consumer Collaborative and the University of North Carolina at Chapel Hill. Evan is also an author and speaker, having presented to audiences at SXSW Interactive, the Internet Archive and the Library of Congress. Evan holds MS and BS degrees from UNC-Chapel Hill and serves as Vice President of Programming for the Triangle AMA.
We are pleased to announce an upcoming event from our friends at WebMechanix who will present on today’s hottest marketing topics of SEO and social media offering 20 tools in 30 minutes.
SEO & Social: 20 tools in 30 minutes presented by WebMechanix
WebMechanix takes you on a tour of the latest digital sales & marketing tools that will add to your bottom line.
Discover the tactics and techniques used by only the brightest to drive more leads & make more sales.
• Want more targeted traffic on your website?
• Think using data to make decisions is a good idea?
• Need to find the decision maker to close the next deal?
This talk is for you.
Complete with a “lightning round” of questions from the audience!
REGISTER HERE: http://www.eventbrite.com/event/4635514950
When:
Wednesday, October 24, 2012
7:30 AM
Where:
The John Hopkins Medical Institutions / Welch Center (Powe Room)
2024 E Monument St
Baltimore, MD 21287
Parking for the event is in a lot on N. Washington Street
Cost:
Student AMA Members $15 plus processing fee
Professional AMA Members $20 plus processing fee
Student Non-Members $20 plus processing fee
Professional Non-Members $40 plus processing fee
REGISTER HERE: http://www.eventbrite.com/event/4635514950
by Arsham Mirshah
What do you remember from middle school science class?
Your teacher would be proud if you could recall that heat expands and cold contracts, except in the case of water where ice actually expands due to the crystal lattice that the hydrogen and oxygen molecules… wait – this is suppose to be about internet marking!
You remember the basics of the scientific method, don’t you? It goes something like this:
- Make an observation
- Form a hypothesis
- Conduct an experiment
- Analyze the results
- Repeat
You’re probably thinking: “Oh yeah! – I remember that!”
You might even recall the last marketing campaign you ran and think: “Wait a second; I actually used the scientific method without thinking about it!”
If that’s the case, I’m honestly not surprised because it’s my belief that the scientific method is just a way of explaining how logic works (bias opinion). Read the rest of this entry »
Do you feel that you’re benefiting from your involvement with AMA Baltimore? To be completely honest, it’s difficult to maximize your membership if you’re not aware of all the wonderful member’s only resources. Well, don’t worry – as VP of Membership, entering my third year in this role, I’m more than willing to share some of the valuable benefits which you can access. But, don’t just take my word, hear it from other members in our AMA Baltimore Testimonials Video Series.
Below are ten different ways that you can start maximizing your membership today! Read the rest of this entry »
How many of you remember Carmen Sandiego? If not, I’m sure the classic theme song will help refresh your memory. Currently, with today’s geo-location based platforms, there’s a different theme song playing, for you and your friends. Where in the world is ________?
The digital space is changing for businesses, as it’s necessary to be up to date with the latest/greatest marketing trends to attract new customers and maintain existing relationships. We now have to be search engine optimized, social media optimized, and now with the growing trend of geo-location marketing, geographically optimized. Read the rest of this entry »
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
