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Do you feel that you’re benefiting from your involvement with AMA Baltimore? To be completely honest, it’s difficult to maximize your membership if you’re not aware of all the wonderful member’s only resources. Well, don’t worry – as VP of Membership, entering my third year in this role, I’m more than willing to share some of the valuable benefits which you can access. But, don’t just take my word, hear it from other members in our AMA Baltimore Testimonials Video Series.
Below are ten different ways that you can start maximizing your membership today! Read the rest of this entry »
How many of you remember Carmen Sandiego? If not, I’m sure the classic theme song will help refresh your memory. Currently, with today’s geo-location based platforms, there’s a different theme song playing, for you and your friends. Where in the world is ________?
The digital space is changing for businesses, as it’s necessary to be up to date with the latest/greatest marketing trends to attract new customers and maintain existing relationships. We now have to be search engine optimized, social media optimized, and now with the growing trend of geo-location marketing, geographically optimized. Read the rest of this entry »
If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else is doing it.” That’s not going to cut it nor is it going to be of value.
Before you dive into the deep end and worry about drowning in social media, do yourself a favor (yes, you can thank me later) and answer the following questions:
- What are we trying to achieve through our social media activity?
- How do we measure our goals?
- Who is our audience?
- Have we started listening yet?
Greetings Finest Marketers of Baltimore!
If you haven’t already attended an AMA Baltimore event this year, you’re certainly missing out. So far we’ve learned the secrets behind storytelling, enjoyed ice cream sandwiches with a top agency exec, and dove into the world of mobile SEO.
Point is, if you’re looking for a close-knit, supportive group of like-minded marketers interested in staying abreast of the latest marketing trends, AMA Baltimore is the place for you. With access to over 20,000 members across all marketing disciplines, award-winning publications and the abundant amount of member resources, your AMA Baltimore membership has what you need to fuel success.
Being a Chapter in the Baltimore area, we understand the importance of that small town feel. Whether you’re a seasoned marketer or a recent college grad, our purpose is provide a wealth of resources to make you a better marketer. This week, make sure you check out some of our upcoming webinars, an episode of AMA TV, or one of our recent blog posts. Read the rest of this entry »
To be completely honest, the key to successful relationships is at your fingertips. Literally. Take a moment and think about the three following actions:
- Shaking hands with an acquaintance
- Sending a followup email days after you recently connected with someone
- Dialing a phone number and calling a person who you haven’t spoken with in a while
While these three actions seem extremely basic, they’re often the hardest steps in building a successful relationship. I get it, we’re all busy. But it’s necessary to follow these three actions similar to those that we perform on a daily basis (I hope!). I’m referring to the directions on the back of a shampoo bottle: rinse, lather, and repeat. We can all agree that those are relatively simple directions, correct? And we all follow them, right? Read the rest of this entry »
In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created on this topic. Within the social media arena, thought leaders have evolved such as Gary Vaynerchuk, founder of Winelibrary.com and author of The Thank You Economy as well as Crush It! Another thought leader who is well known is Pete Cashmore, the founder and CEO of Mashable, one of the most sought out social media, digital, and technology news sites on the web.
AMA Baltimore is pleased to highlight Jorge Eduardo Castillo, Corporate Director, Business Development & Marketing at Passport Health as April’s member profile. Following our tradition, throughout the year, we showcase some of the area’s extraordinary marketers allowing the rest of the community to familiarize and connect with these individuals as well as with their respective companies.
Jorge is in charge of all facets of the business development cycle for Passport Health, including marketing design and development, corporate client services, strategic alliances/affiliate partnerships, franchisee management and process reengineering. Read the rest of this entry »
Within the next few weeks, many college students who have spent the last four years (or in some cases, there are those who completed an “extra lap” or two) will enter the job market. During this time, the majority of these bright individuals will be gearing up to enter the workforce.
However, there are plenty of other job seekers out there looking for employment in addition to the graduating class of 2011. A year ago, I faced a similar challenge: how to overcome the increasing unemployment rate and add myself as an employed professional. Throughout the last few years, I’ve come up with a number of tips and tricks that I have used for every company that I’ve interviewed with to date. Below, I’ve outlined these with some notes next to each one. Read the rest of this entry »
A Word From One of Our Board Members, Director of Web Development: Andy Stratton
I will be speaking with many other great web professionals at A Day In The Life Baltimore Design Conference, hosted at MICA on April 9th, 2011 (register here). My presentation will be on current and upcoming trends in web design. The session is titled TRENDSETTING: WEB DESIGN AND BEYOND and is described as:
As our industry changes and evolves, what are some of the current and future design trends on the rise with web design and how can you leverage them for your benefit? This session will discuss what’s new and current with web design, what works and what’s effective. Learn how to think creatively when it comes to web design, deliver stellar websites and offer real time solutions for your clients. Also discover the importance of trends on the industry and their impact on the user experience. Read the rest of this entry »
UNFORTUNATELY, THIS EVENT HAS BEEN CANCELLED. STAY TUNED FOR FURTHER DETAILS AND POSSIBLE RESCHEDULING.
Date: Thursday, April 28, 2011
Time: 8:00 – 9:30 a.m.
Event Description: Join the Baltimore Chapter of the American Marketing Association (AMA) for a special presentation that everyone can both relate to and take away invaluable learnings. According to a CNNmoney article, the longest post-Depression economic decline was 16 months, which until recently had only occurred twice in our history; in the mid 1970’s and early 1980’s. The current depression began in December 2007, and continues to this day. Read the rest of this entry »
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Dov Hoffman
Amy Garland
Jennifer Glass
Megan Campbell
Katie Roberts
