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If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else is doing it.” That’s not going to cut it nor is it going to be of value.
Before you dive into the deep end and worry about drowning in social media, do yourself a favor (yes, you can thank me later) and answer the following questions:
- What are we trying to achieve through our social media activity?
- How do we measure our goals?
- Who is our audience?
- Have we started listening yet?
Greetings Finest Marketers of Baltimore!
If you haven’t already attended an AMA Baltimore event this year, you’re certainly missing out. So far we’ve learned the secrets behind storytelling, enjoyed ice cream sandwiches with a top agency exec, and dove into the world of mobile SEO.
Point is, if you’re looking for a close-knit, supportive group of like-minded marketers interested in staying abreast of the latest marketing trends, AMA Baltimore is the place for you. With access to over 20,000 members across all marketing disciplines, award-winning publications and the abundant amount of member resources, your AMA Baltimore membership has what you need to fuel success.
Being a Chapter in the Baltimore area, we understand the importance of that small town feel. Whether you’re a seasoned marketer or a recent college grad, our purpose is provide a wealth of resources to make you a better marketer. This week, make sure you check out some of our upcoming webinars, an episode of AMA TV, or one of our recent blog posts. Read the rest of this entry »
To be completely honest, the key to successful relationships is at your fingertips. Literally. Take a moment and think about the three following actions:
- Shaking hands with an acquaintance
- Sending a followup email days after you recently connected with someone
- Dialing a phone number and calling a person who you haven’t spoken with in a while
While these three actions seem extremely basic, they’re often the hardest steps in building a successful relationship. I get it, we’re all busy. But it’s necessary to follow these three actions similar to those that we perform on a daily basis (I hope!). I’m referring to the directions on the back of a shampoo bottle: rinse, lather, and repeat. We can all agree that those are relatively simple directions, correct? And we all follow them, right? Read the rest of this entry »
In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created on this topic. Within the social media arena, thought leaders have evolved such as Gary Vaynerchuk, founder of Winelibrary.com and author of The Thank You Economy as well as Crush It! Another thought leader who is well known is Pete Cashmore, the founder and CEO of Mashable, one of the most sought out social media, digital, and technology news sites on the web.
AMA Baltimore is pleased to highlight Jorge Eduardo Castillo, Corporate Director, Business Development & Marketing at Passport Health as April’s member profile. Following our tradition, throughout the year, we showcase some of the area’s extraordinary marketers allowing the rest of the community to familiarize and connect with these individuals as well as with their respective companies.
Jorge is in charge of all facets of the business development cycle for Passport Health, including marketing design and development, corporate client services, strategic alliances/affiliate partnerships, franchisee management and process reengineering. Read the rest of this entry »
Within the next few weeks, many college students who have spent the last four years (or in some cases, there are those who completed an “extra lap” or two) will enter the job market. During this time, the majority of these bright individuals will be gearing up to enter the workforce.
However, there are plenty of other job seekers out there looking for employment in addition to the graduating class of 2011. A year ago, I faced a similar challenge: how to overcome the increasing unemployment rate and add myself as an employed professional. Throughout the last few years, I’ve come up with a number of tips and tricks that I have used for every company that I’ve interviewed with to date. Below, I’ve outlined these with some notes next to each one. Read the rest of this entry »
A Word From One of Our Board Members, Director of Web Development: Andy Stratton
I will be speaking with many other great web professionals at A Day In The Life Baltimore Design Conference, hosted at MICA on April 9th, 2011 (register here). My presentation will be on current and upcoming trends in web design. The session is titled TRENDSETTING: WEB DESIGN AND BEYOND and is described as:
As our industry changes and evolves, what are some of the current and future design trends on the rise with web design and how can you leverage them for your benefit? This session will discuss what’s new and current with web design, what works and what’s effective. Learn how to think creatively when it comes to web design, deliver stellar websites and offer real time solutions for your clients. Also discover the importance of trends on the industry and their impact on the user experience. Read the rest of this entry »
UNFORTUNATELY, THIS EVENT HAS BEEN CANCELLED. STAY TUNED FOR FURTHER DETAILS AND POSSIBLE RESCHEDULING.
Date: Thursday, April 28, 2011
Time: 8:00 – 9:30 a.m.
Event Description: Join the Baltimore Chapter of the American Marketing Association (AMA) for a special presentation that everyone can both relate to and take away invaluable learnings. According to a CNNmoney article, the longest post-Depression economic decline was 16 months, which until recently had only occurred twice in our history; in the mid 1970’s and early 1980’s. The current depression began in December 2007, and continues to this day. Read the rest of this entry »
Date: Thursday, March 31, 2011
Time: 4:30-6:30 p.m.
Event Description: Effective internet marketing, along with the effective use of video, are often challenging topics for legal marketers. Please join us on March 31 at BlueRock Studio to explore these daunting yet exciting (and some would say critical) topics as they relate our interests as legal marketers. Hosting our discussion will be Marci De Vries with MDV Interactive and Gregg Landry of BlueRock Productions. Attendees can expect to learn about the current trends in video/internet marketing and will receive tips on effective ways to move forward in this dynamic arena. Read the rest of this entry »
Join AMA Baltimore, AAF Baltimore, SMEI, PRSA MD, IABC DC, MDSG, and City Biz List for Capitol Communicator’s Connecting Communicators in Baltimore Networking Event!
Date: March 31, 2011
Time: 5:30 – 7:30 p.m.
Event Description: The Baltimore Chapter of the AMA is excited to partner with Capitol Communicator and other Baltimore professional organizations for a night of great food, drink and conversation. Like the American Marketing Association, Capitol Communicator is interested in connecting professional communicators by providing events, news, trends, workshops and job postings. Read the rest of this entry »
marcidevries
Dov Hoffman
Tonya R. Taylor
Jennie Sjursen
Katie Roberts
Amy Garland
Jennifer Glass
Jennifer Cruise
Megan Campbell
