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Date: Thursday, March 31, 2011
Time: 4:30-6:30 p.m.
Event Description: Effective internet marketing, along with the effective use of video, are often challenging topics for legal marketers. Please join us on March 31 at BlueRock Studio to explore these daunting yet exciting (and some would say critical) topics as they relate our interests as legal marketers. Hosting our discussion will be Marci De Vries with MDV Interactive and Gregg Landry of BlueRock Productions. Attendees can expect to learn about the current trends in video/internet marketing and will receive tips on effective ways to move forward in this dynamic arena. Read the rest of this entry »
Join AMA Baltimore, AAF Baltimore, SMEI, PRSA MD, IABC DC, MDSG, and City Biz List for Capitol Communicator’s Connecting Communicators in Baltimore Networking Event!
Date: March 31, 2011
Time: 5:30 – 7:30 p.m.
Event Description: The Baltimore Chapter of the AMA is excited to partner with Capitol Communicator and other Baltimore professional organizations for a night of great food, drink and conversation. Like the American Marketing Association, Capitol Communicator is interested in connecting professional communicators by providing events, news, trends, workshops and job postings. Read the rest of this entry »
A Word From One of Our Sponsors: JitterJam
by Margaret Donnelly-VP of Marketing & Business Development, JitterJam
Focus groups used to be a brand’s best friend. Gather a group of willing subjects in a room. Give them a product (or product concept) to experience. Ask them questions about their preferences and opinions about the product. Do this a few hundred times, gather the data, and extrapolate the answers into amarket forecast, new product features or enhancements, appeal to target demographics and more. Read the rest of this entry »
Date: March 23, 2011
Time: 8:00 – 9:30 a.m.
Event Description: Join the AMA Baltimore and WB&A Market Research’s Steve Markenson on March 23 to learn about the latest research on Baltimore consumers, their attitudes, value, and lifestyles. Do they consider themselves to be optimistic? Self-reliant? Philanthropic? Do they describe themselves as “green?” Are they following the latest fashion trends? Purchasing brand names or hunting for bargains? Exercising or exploring the outdoors more today than five or ten years ago? Steve Markenson will share findings on the firm’s extensive new psychographic study which explores the attitudes and values of Baltimore area residents over the last 10 years. Read the rest of this entry »
On Wednesday, February 23rd the AMA Baltimore chapter enjoyed the rescheduled presentation (as a result of the awful snowstorm that we received in January) by Sharon Mostyn, AVP, eCommerce, 1st Mariner Bank. The event took place at Morton’s The Steakhouse, which has become our standard venue for the AMA in the AM series events. Sharon’s presentation, An Analytical Approach to Website Redesign and Overhaul touched on the importance of understanding the data behind your current website and how to use that information to make decisions when redesigning your site.
AMA Baltimore VP of Membership, Dov Hoffman provides a brief overview of Sharon’s insightful presentation and to follow up Sharon’s questions from her presentation asks: Have you recently experienced a redesign or do you plan on undergoing one in 2011? Read the rest of this entry »
Continuing our monthly tradition, we recognize an AMA Baltimore member, who also happens to wear the hat of an outstanding marketer within the Greater Baltimore business community. For February, we highlight Carmen Campbell, a past AMA Baltimore Chapter President, who recently spearheaded an effort that resulted in a corporate sponsorship package between T. Rowe Price, a global investment management firm, and AMA Baltimore.
As a Senior Marketing Manager with the firm’s Individual Marketing Group, Carmen realized the need to create a deeper awareness of the AMA’s local chapter among T. Rowe Price’s various marketing divisions. Important brainstorming sessions took place last summer within the firm that led to T. Rowe’s decision to partner with the Baltimore Chapter. This new corporate sponsorship package covers nine T. Rowe Price associates across five different divisions. Read the rest of this entry »
On February 10, 2011, Dan Zarrella, Social Media Scientist at HubSpot, an Inbound Marketing Software company provided insights on email marketing in a webinar presentation, “The Science of Email Marketing.”
Here’s the first-hand account of AMA Baltimore VP of Membership, Dov Hoffman’s experience and thoughts on this webinar presentation:
Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into my company’s marketing efforts while seeking continuous improvement, attendance for this webinar was a must. Other marketers felt the same way as indicated by the attendance of over 20,000 registrants for this webinar. Through engagement during the presentation, this became a trending topic on Twitter.
Date: March 9, 2011
Time: 6:00 – 8:00 p.m.
Event Description: Is the media constantly calling for a story on your latest product like Apple or do you have multi-million dollar public relations resources like The American Cancer Society? If not and public relations is a crucial part of your marketing mix, then you should attend the Baltimore Chapter of the AMA’s next evening event. Ray Weiss (President) and Jessica Trzyna (Executive Vice President) of Weiss PR Associates will show you how to create excitement and PR impact to your target audience. Weiss PR analyzes the business and communications needs of small and mid-sized companies/organizations throughout the country (including the Education, Non-profits, Insurance, Professional Services and Technology industries). Read the rest of this entry »
BALTIMORE (February 1, 2011) —T. Rowe Price, a global investment management firm, has become a corporate sponsor of the Baltimore Chapter of the American Marketing Association (AMA).
The AMA, which has 75 chapters nationwide, is a professional association for individuals and organizations who are interested in leading the practice, teaching, and development of marketing worldwide. The Baltimore Chapter currently has 260 members.
Meredith Callanan, who heads T. Rowe Price’s Corporate Marketing and Communications group, and Carmen Campbell, a marketer in the firm’s Individual Marketing group, are past presidents of the Baltimore Chapter. Carmen will serve as T. Rowe Price’s corporate representative to the chapter this year.
Founded in 1937 and based in Baltimore, T. Rowe Price is a global investment management organization that employs more than 5,000 associates worldwide. As of December 31, 2010, it managed $482.0 billion in assets in a broad array of mutual funds, subadvisory and separate accounts for individual and institutional investors, retirement plans, and financial intermediaries. The firm also offers a variety of sophisticated investment planning and guidance tools. T. Rowe Price’s disciplined, risk-aware investment approach focuses on diversification, style consistency, and fundamental research.
WOW! We’re approaching 2011 and as marketers it’s that time of the year to look into our crystal ball and predict trends for the future. Throughout the course of 2010 I have attended many networking events and presentations to help with my predictions for the upcoming year.
There are certainly going to be doubters who think these have been revealed already in 2010 or even past years, but I personally think there is a lot of potential within the trends listed below. If you follow these, surprisingly they will drive your business, brand, and the interaction your company has with clients (existing, new, and potential).
Read the full post on Dov Hoffman’s blog.
marcidevries
Dov Hoffman
Amy Garland
Jennifer Glass
Megan Campbell
Katie Roberts
