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REGISTER HERE: http://contentmarketingstrategy012313.eventbrite.com
Content Marketing Strategy
Workshop Moderator: Will Davis, Right Source Marketing
According to The Corporate Executive Board, on average B2B buyers independently complete about 60% of the purchasing decision process before ever contacting a sales rep. The software company Marketo cites that number at 70% when you combine B2B and B2CC. Buyers are spending more time researching and informing themselves before they ever engage with you. This makes providing the right information to those buyers early on, in the ways that they want to access it more important than ever.
Content marketing requires:
- Understanding the personas of your buyers
- Planning for and anticipating buyer objections and answering them with informative content
- Optimizing content to wow the machines (search engines) and the humans (buyers)
- Creating calls to action for different stages of the buying cycle
- Distributing content so that it is actually read and found including social media, email and communities
- Nurturing buyers though the cycle with informative, content that gently nudges them forward
- Not just thinking or acting like a publisher but actually being one
In this hands-on, high-energy workshop, attendees will begin to build their content marketing strategies and learn:
- How to understand the concerns and needs of your different buyers
- How to plan your topics and content types to address objections and uncover buyer pains
- How to engage visitors to take them from anonymous readers to known suspects
- How to nurture prospects through the buying process
- How to optimize your content for search engines and for buyers
- How to address often-neglected content distribution
- How to integrate social media into a content marketing strategy
- How to measure the results of your content marketing efforts and what to look at as your Key Performance Indicators (KPIs)
- How to get your sales team to buy into content marketing
Who should attend?
- B2B and B2C Marketers considering content marketing and/or social media
- B2B and B2C marketers currently involved in content marketing and/or social media
- Marketing consultants that work with B2B or B2C companies
- Marketing communications pros
- Senior executives who want to learn more about content marketing
Date and Time:
January 23, 2013
7:30am Registration and Networking
7:45am Workshop begins
Address:
Advertising.com / AOL
1020 Hull Street – Ivory Building
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://contentmarketingstrategy012313.eventbrite.com
Pricing:
Student AMA Members $15, plus processing fee
Professional AMA Members $20, plus processing fee
Student Non-Members $20, plus processing fee
Professional Non-Members $40, plus processing fee
About the moderator: Will Davis
Senior Consultant, Managing Partner, Right Source Marketing
Will has a depth of experience in the marketing field, with an emphasis on interactive marketing, having worked in the web world since 1996. From an early web design shop to a government contractor to a full service agency, Will has seen the good and bad of the interactive space from all sides. It’s this experience that led Will to co-found Right Source Marketing.
Prior to Right Source Marketing, Will served as Vice President at Eisner Interactive, where he worked with regional and national accounts on campaigns that drove business, achieving client goals and gaining national and international notice as finalists and winners of ADDY, Webby and Effie awards. Additionally, Will has provided his marketing expertise for Marketplace radio, The Baltimore Sun, The Chicago Tribune, American City Business Journals, Social Media Today, and the Content Marketing Institute.
Will has been recognized as one of the leaders in the area of content marketing, and was recently named to an elite group of consultants for the Content Marketing Institute. Will joins such recognized experts as Joe Pulizzi, Jay Baer and Jason Falls in lending their expertise to help companies develop their content marketing strategy and plan.
Will’s diverse client experiences includes organizations such as General Physics Corporation, RWD, DuPont, Johns Hopkins Medicine; The Kennedy Krieger Institute; Medifast; AMF Bowling; The STAR Network; and The Maryland State Lottery.
The Baltimore Chapter of the American Marketing Association, in conjunction with its learning partner R2i, continues its series of webinars targeting marketers of all levels who aim to improve their web marketing savvy.
The second webinar “Welcome to the Visual Web” will take place on Wednesday, November 20, 2012 from 12:00 PM – 1:00 PM EST.
This FREE professional development opportunity is open to AMA members and non-members alike. You just need to register at http://r2iamabaltimorevisualweb.eventbrite.com
Welcome to the Visual Web (Webinar)
REGISTER HERE: http://r2iamabaltimorevisualweb.eventbrite.com
Your message is only as good as its ability to reach people. Over the last year as the content we consume and where we consume it has become increasingly visual, the most effective way to reach people online is through images. People are spending more time on Pinterest than Facebook. And Facebook acquired Instagram for $1 billion. In this engaging presentation, Leigh will explore the rise of the Visual Web and how you can leverage it to shape the knowledge used to make business decisions.
Presenter:
Leigh George, PhD
Director, Digital Strategy, R2integrated
Leigh George is passionate about finding new ways technology can help companies and organizations connect with the audiences they are trying to reach. As Director, Digital Strategy at R2integrated, Leigh helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management. Leigh is a frequent speaker on branding and digital marketing and has a Ph.D. in branding history and theory from Binghamton University—one of only a handful of people in the country with that distinction.
REGISTER HERE: http://r2iamabaltimorevisualweb.eventbrite.com
We are pleased to announce an upcoming event from our friends at Mindgrub Technologies who will present on how to maximize your social tools resources for mobile.
11/14/12 – Social Strategies to Push Your Mobile and Web Solutions, presented by MindGrub
REGISTER HERE: http://mindgrubamabaltimore.eventbrite.com/
Adding social to your marketing initiatives for mobile and web solutions is not only for increasing downloads or webviews, it is also about creating an engaged a community around the product. Todd Marks, President and CEO of Mindgrub Technologies will show you how to utilize social tools to create a relationship between your digital solution and that promotes users to successfully increase downloads and mobile brand recognition.
Learn more about Todd here: http://www.linkedin.com/in/mindgrub
Networking and refreshments begin at 7:30am; the speaker will begin by 8am.
The event will take place on the 15th floor of the 1st Mariner Tower in Canton in DoublePositive‘s Baltimore HQ. Free parking is available on the street, and paid parking is available directly across the building in the parking lot (credit cards only accepted for payment). Simply tell the security guard you’re going to the AMA Event held at DoublePositive.
- Student AMA Members $15 plus processing fee
- Professional AMA Members $20 plus processing fee
- Student Non-Members $20 plus processing fee
- Professional Non-Members $40 plus processing fee
REGISTER HERE: http://mindgrubamabaltimore.eventbrite.com/
We are pleased to announce a new professional education opportunity for members and non-members alike. Our friends at Planit will host an amazing and informative session on the role of measurement in PR and social media campaigns.
The Role of Measurement in PR and Social Media Campaigns
Discover how to build a measurement strategy into integrated PR and social media efforts. No matter the size of the campaign or how extensive the budget, it is still important to identify key performance indicators, set measurable and attainable goals, and choose the right mix of tools to measure results. Attendees will learn how to quantify these results to show success and how to be nimble and adjust course to further optimize the campaign.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
When:
October 10, 2012 at 7:00 PM
Where:
Planit
Lockwood Place Building
500 E. Pratt Street
10th Floor
Baltimore, MD 21202
Phone: 410.962.8500
Fax: 410.962.8508
Email: info@planitagency.com
REGISTER HERE: http://www.eventbrite.com/event/4451091334
Presenters:
Caitlin Mills, Director of Public Relations
As director, Caitlin oversees Planit’s public relations and social media departments. She is responsible for developing strategic public relations and social media campaigns that are designed to meet the business goals of Planit’s clients. She oversees the planning and execution of these communications efforts and ensures that they stay on budget. Caitlin also plays a vital role in the continued growth of the department, identifying PR and social media opportunities for Planit’s current and potential clients. Caitlin has experience developing and executing strategic campaign initiatives for clients such as M-Edge Accessories, FILA, DuClaw Brewing Company, DEWALT, and W. L. Gore & Associates. Prior to joining Planit, she was an associate at Warschawski, a Baltimore-based marketing firm, where she executed national media relations campaigns and secured coverage in high-level media outlets. Caitlin holds a Bachelor of Science degree in marketing from the University of Maryland, College Park.
Jason Losover, Digital Marketing Strategist
As digital marketing strategist, Jason works with Planit’s clients to ideate, execute, measure, and analyze digital marketing strategies. He specializes in search engine, social media, eCommerce, and email marketing and uses analytical tools to determine the success of online and offline marketing efforts. He ensures that digital campaigns are optimized to meet and exceed the goals of Planit’s clients. Jason has worked with clients such as Mally Beauty, Def Jam Records, Fila, Senior Helpers, McCormick, ANCILE Solutions, and New Horizons. Previously, Jason worked for Calvert Education Services, an international homeschooling and virtual schooling not-for-profit education provider. Jason managed Calvert’s digital marketing efforts, focusing on lead generation, eCommerce, social media, and email marketing efforts.
Kelsey Reck, Social Media Strategist
In her role as social media strategist at Planit, Kelsey’s responsibilities include developing and overseeing the execution of social media strategies on behalf of clients. She also assists in community management of client’s social presences. She has experience with both national and regional brands ranging from Fila, McCormick, and Senior Helpers to Valley Motors Auto Group and Burke & Herbert Bank. In April, Kelsey was featured in the Baltimore Business Journal as a social media contributor, educating readers about “finding their Twitter rhythm.” Prior to joining Planit, Kelsey worked in retail marketing for companies such as J.Crew and Urban Chic. She is a graduate of University of Maryland, College Park, where she earned a Bachelor of Arts degree in English.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
WebMechanix, a Columbia-based Internet Marketing company, is proud to announce the opening of their new office space on Little Patuxent Parkway. WebMechanix is also seeking to fill a few of its new desks with a few new faces as they seek to fill the positions of Internet Marketing Intern, Mid-Level SEO Specialist, and Back-End Developer.
Read more here: http://www.prweb.com/releases/webmechanix/new-office/prweb9821369.htm.
Industry Trivia Night
Presented by AIGA Baltimore, the Production Club of Baltimore, the Printing & Graphics Association Mid-Atlantic, and the Baltimore chapters of the American Society of Media Photographers, the American Advertising Federation, and the American Marketing Association.
Tuesday, October 16, 2012
6:30pm–10:00pm
Mother’s Federal Hill Grille
1113 South Charles Street
Baltimore, Maryland 21230
Advance Registration Members: $10 / Non-members: $20
At the Door Members: $15 / Non-members: $25
Register now for this event
Join us and our industry partners as we get together for a night of fun facts and a little friendly rivalry. We’ll be putting you and your team of four or less people to the test over five rounds of industry-themed trivia. We might even throw in some general knowledge stuff—so bring your trivia-loving, non-industry friends too!
We’ll award prizes for the winners of each round and then crown a grand prize team at the end of the night. There will be light nibbles to fuel your brain cells, and if you register by October 9th, your first drink is on us!
Members of our industry partners please register using the link to the left. Simply select the “Member of PCB, PGAMA, ASMP, AAF, and AMA” option on our registration website to receive the member rate. Unfortunately AIGA Baltimore is unable to do online verification of membership of our industry partners. You MUST bring proof of membership or photo ID to check against a membership list on the night of the event or you will be charged an additional $10 (the difference between the advance member rate and advance non-member rate).
Teams are limited to a maximum of 4 people. If you already have a team together, register individually, then submit your team name and individual names to courtney [at] baltimore.aiga.org. Or, if you don’t have a team, register individually and make some new friends at the event!
Please note: parking can be challenging in this neighborhood. There is street parking available, but you can also use the parking garage on West St. Carpooling for this event is a great idea!
The Baltimore Chapter of the American Marketing Association, in conjunction with its learning partner R2i, announces the first in a series of webinars targeting marketers of all levels who aim to improve their web marketing savvy.
The first webinar “Social Primer: Getting Started With Social Media Marketing” will take place on Thursday, July 26, 2012 from 12:00 PM – 1:00 PM EST. Lynn Morton, R2i Social Marketing Manager, will lead the webinar and make sure there’s plenty of time to answer questions.
This FREE professional development opportunity is open to AMA members and non-members alike. You just need to register at http://www.eventbrite.com/event/3956642424
Webinar Description:
With new social platforms popping up every time you turn around, how do you keep up? How do you assess which platform will be most effective for your brand? Join us to learn how to navigate the basics of the 4 major platforms (LinkedIn, Twitter, Facebook, & YouTube), as well as other potential platforms that could be useful for your brand (i.e. Pinterest & GooglePlus). By layering in potential strategies as well as some key metrics based on the goals of your business, this webinar will help catch you up on the current state of social media.
Key Takeaways:
1. An overview of major social media platforms
2. Effective social strategies you can implement immediately
3. Key metrics you should be aware of for each social platform and how they correlate to your business goals
About the Lynn Morton:
Originally a non-profit innovator and one of the association world’s first community managers, Lynn regularly speaks on the impact of social media and content marketing on the way that brands and organizations communicate and build relationships with their constituents. Since her association days, she has made the transition to working with some of R2i’s most high profile clients on conversational content marketing programs, focusing on strategic implementation, meaningful analytic reporting and demonstrable ROI.
Hashtag:
#r2iHowTo
How to Join the Webinar Once You’ve Registered:
We’ve made accessing the webinar simple. All you need is a web browser with an internet connection and a telephone line. We’ll email you the instructions!
On September 5th, we honor the best in Baltimore marketing at our annual awards gala, The Marketing Excellence Awards.
The Marketing Excellence Awards are presented each year to an individual or organization that plans and implements the best marketing campaign with a regional component that can demonstrate the campaign’s success with measurable results. This year, we are pleased to present awards to the following categories: National, Non-Profit, B2B, B2C, Social Media, Search Engine and others.
We will honor some of Baltimore’s finest including:
| Applicant/Finalist | Campaign |
| Aerotek | Online Marketing Campaign |
| BGE | Smart Energy Branding |
| Devaney & Associates | Maryland Cyber Challenge & Conference |
| GKV | St. Joseph Aspirin |
| Gross Mendelsohn & Associates CPAs | Firm Website |
| Incite Creative | Library Project Campaign |
| MET Labs | Medical Product Safety |
| Outlaw Advertising | “Show Your Soft Side”(Mayor’s Anti Animal Cruelty Commission) |
| Presidio | Cupcake Truck Campaign |
| R2i | New Website (Thompson Creek Window Company) |
| Web Ad.vantage | Visit Baltimore Campaign |
| Web Mechanix | Organic and Paid Search (Express Countertops) |
One of these amazing campaigns will win the highest honor: Overall Winner, Marketing Excellence 2012.
Who do you think will win the highest honor? Let us know on Facebook or Twitter!
Learn more about the MEAs and register for your seat (or table) today.
Don’t miss the American Marketing Association’s premier professional event, the 29th annual Marketing Excellence Awards. On September 5, 2012, the Baltimore Chapter of the American Marketing Association will once again host our annual celebration. Celebrate with your coworkers, network with the area’s leading marketing professionals, and see first hand the winning presentations. Join us at the American Visionary Art Museum as we celebrate the best of the best in local marketing.
The Marketing Excellence Awards are presented each year to an individual or organization that plans and implements the best marketing campaign with a regional component that can demonstrate the campaign’s success with measurable results. This year, we are pleased to present awards to the following categories: National, Non-Profit, B2B, B2C, Social Media, Search Engine and others.
We will honor some of Baltimore’s finest including: the Mayor’s Office, GKV, Incite Creative, Weber Shandwick, Aerotek, WebAd.vantage, Devaney & Associates, among others.
Along with AMA Baltimore’s Learning Partner, r2i, we are pleased to honor the 2012 Undergraduate Marketing Education Merit Scholarship winner and runners up with their awards and checks at the Marketing Excellence Awards banquet.
Drink and display table sponsorship opportunities are available! Please contact Meghan Ray Virro (meghankray@gmail.com / 410-735-0055) or Rob Macdonald (rob@robroysblog.com / 410-935-2931) for more information.
DATE:
September 5, 2012
EVENT TIMES:
6:00 PM – 7:00 PM – Full Open Bar, Dinner & Networking
7:00 PM – 7:15 PM – Special Board Recognition
7:15 PM – 7:30 PM – Presentation of the 2012 Marketing Excellence Student Scholarships
7:30 PM – 8:30 PM – Marketing Excellence Category Finalists’ Presentations
8:30 PM – 8:50 PM – Introduction of 2012 – 2013 Baltimore Chapter President & Vision
8:50 PM Closing Remarks
COSTS:
$65 Members and Students, includes dinner, full open bar 6:00-7:00 (cash bar 7:00-9:00)
$95 Non-Members, includes dinner, full open bar 6:00-7:00 (cash bar 7:00-9:00)
Tables of 8 are also available for $650 each
RSVP BY:
Tuesday, August 28
LOCATION:
American Visionary Art Museum
3rd Floor
800 Key Highway Baltimore, MD 21230
PHONE:
(410) 244-1900
PARKING INFO:
Street parking available
Don’t miss the American Marketing Association’s premier professional event, the 29th annual Marketing Excellence Awards. The Baltimore Chapter of the American Marketing Association will once again host our annual celebration.
More information coming soon, but for now…mark your calendars!
Wednesday, September 5, 2012
American Visionary Art Museum
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
yschecter
