You are currently browsing marcidevries’s articles.
The AMA Baltimore hosted two volunteer appreciation events this year to reward our hard-working board members and volunteers. The first was at Taverna Corvino in November 2010 and our latest and greatest event was in mid-June at Matsuri.
We know how hard our volunteers work to keep the AMA Baltimore running like clockwork and every now and then we like to all get together to socialize and have some tongue-in-cheek awards.
The 2010-2011 year was Debbie’s 25th year with our chapter, so of course we had to celebrate with something fancy. In a corporate setting she may have received a nice watch, but the AMA went “overboard” with this gold clock. Read the rest of this entry »
By AMABaltimore’s current President @marcidevries
So I was sending out rapid-fire emails yesterday morning like I do every day, and after a few hours I started to wonder why no one was writing back. To my horror, I realized that I was sending out all of my work emails under my Aunt’s Gmail (email) account instead of my business email address.
Date: Wednesday, February 16, 2011
Time: 6:00 – 8:00 p.m.
Event Description: The Baltimore Chapter of the AMA presents an evening with Marshall Haine, Global Operations: Commercial/Retail Innovation Leader for P&G. With about 4.2 billion of the 6.5 billion people on the planet using their brands today, P&G knows a thing or two about consumer shopping habits. The landscape for marketers is far more fragmented and the shopper and consumer have more power than ever before. Marshall will discuss how shoppers interact with a company’s products or services (their “path to purchase”) and how P&G have focused on shopper centric commercial innovation.
Join us and apply some of P&G’s consumer research on the future of retail to your own business. Through examples, attendees will learn how:
- The underlying trends will impact shopper behavior
- To engage a broad variety of individuals from different disciplines
- To develop strategies and maximize the business opportunities to grow your business Read the rest of this entry »
Today’s event – AMA in the AM: An Analytical Approach to Website Redesign and Overhaul
has been canceled due to the snow.
Date: Wednesday, February 23, 2011
Time: 8:00 – 9:30 a.m.
Register online now (or confirm your attendance)
Event Description: Web Redesign by the Numbers – A site redesign shouldn’t be about making the new website “prettier.” Instead, by using web analytics and online marketing best practices, guide your website redesign in order to produce optimal conversions and revenue. Make sense of the who, what, when where, why, and how of your site to create a new, highly-optimized site. Read the rest of this entry »
AMA in the AM: Wednesday, 1/26 8am-9:30am
Location: Morton’s The Steakhouse, 300 S Charles Street, Baltimore, MD 21201
Speaker – Sharon Mostyn – AVP eCommerce – 1st Mariner Bank
Web Redesign by the Numbers – A site redesign shouldn’t be about
making the new website “prettier.” Instead, by using web analytics and
online marketing best practices, guide your website redesign in order
to produce optimal conversions and revenue. Make sense of the who,
what, when where, why, and how of your site to create a new,
highly-optimized site.
About Sharon – Sharon is an award-winning Inbound Marketing Certified
Professional with direct response advertising and e-commerce
management experience. She played key roles in senior operational
positions at international travel medical insurance and security
assistance provider MEDEX Global Solutions, Custom Direct, and the
now-defunct Brennan Response by establishing the companies as leaders
in their respective industries as a result of aligning departmental
and corporate goals. Sharon is now the AVP of E-Commerce for
Baltimore’s own 1st Mariner Bank where she is overseeing several site
redesigns. She is a regular speaker and presenter on all things
e-Marketing. You can find out more about Sharon via her personal blog
(www.SharonMostyn.com).
Speaker: Chuck Shively- Director of Sales & Marketing at McCormick & Co.
Register Online Now (Click Here)
Sponsored by The Triangle Printing Company
Event Description: Join the Baltimore Chapter of the AMA for an exciting evening with Chuck Shively, McCormick & Company’s Director of Sales & Marketing.
The traditional method of targeting potential customers has changed. Are you familiar with the latest targeting models? Mr. Shively will discuss how he approaches understanding the marketplace and product line(s) and then determines the best sales approach. Having lots of customers isn’t always the best way to gain sales share- it’s having the most profitable customers who best match what you have to offer.
Attendees will learn the traditional four quadrants of market segmentation [Product Development, Diversification, Market Development and Penetration] and then overlay the Tracey model of Low Cost Producer, Customer Intimacy and Innovation sales approach to show how to best fit your sales approach to the business plan. Creating a focus on identifying the potential buyer [who you're selling to] has shifted in the past years to a more comprehensive approach of fitting the consumer’s lifestyle to your value proposition. No one approach is wrong, but you have to be able to leverage your competencies in a way which best fits the available market to gain maximum sales revenue with minimum resource expense.
About Chuck Shively:
Mr. Shively is the Director of Sales & Marketing with McCormick & Co’s industrial group – the “business to business” side which services consumer food manufacturers. They are the brand behind the brand in nearly every aisle of the grocery store- from pet foods to salad dressings. Beginning as a product manager in the spices & herb side of the business managing pepper, cinnamon and kola nuts, he has been with McCormick since 1989. McCormick is a global leader in the manufacture, marketing and distribution of spices, herbs, seasonings, specialty foods and flavors to the entire food industry. Additionally, Mr. Shively has been an Adjunct Professor of Marketing for Towson University since 2005.
Agenda:
6:00 – 7:00 P.M. Networking, Hors D’oueves and Dinner. Cash Bar.
7:00 – 8:00 P.M. Chuck Shively presentation and Q&A.
Costs:
Student AMA Members $25
Professional AMA Members $30
Student Non-Members $30
Professional Non-Members $45
Location:
Louisiana
1708 Aliceanna Street
Baltimore, Maryland 21231
www.louisianasrestaurant.com
Phone: 410-327-2610
Parking Info: Valet, street parking and parking lot available
Come to our morning event on September 29 at Mortons–
Speaker: Nichole Kelly, Director of Social Media for CareOne Debt Relief Services
Date: Wednesday September 29, 8:00 -9:30 AM
Register ONLINE now (Click Here)
This event is sponsored by 
Social Toaster is a revolutionary social marketing platform that allows an organization to recruit supporters to help automatically create word-of-mouth referrals and traffic through Facebook, LinkedIn, and Twitter. Our patent-pending process provides for a proven way to leverage social media including advanced reporting and analytics for determining social marketing ROI.
Description:
Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.
Location: Morton’s in the Sheraton Inner Harbor, 300 S. Charles Street Baltimore 21201 410-547-8255
Parking: in the Sheraton Ramp, $5 with AMA coupon
Register Online Now (Click Here)
Event Description:
The Baltimore Chapter of the AMA is excited to welcome Jason Cohen, owner of MobileScoops to speak about the buzz of mobile marketing. Specifically, with text messages, the advertising is received in real-time; the open rates are astronomical and the redemption rates beat any advertising medium out there – including email (take THAT Groupon!).
Date: September 15, 2010 from 6:00-8:00 PM
Register ONLINE now (Click Here)
SPONSORED By: 
Description:
The Baltimore Chapter of the AMA is excited to host their Annual Networking event. This year, we invite you to join us at one of the regions hottest wineries, Woodhall Vineyard and Wine Cellars! Looking for a job or career advice? Want to discuss a potential idea with the region’s top marketing professionals? Or perhaps you just want to stop by to learn about what’s happening in the world of marketing while indulging in some of the finest wines. Whatever the case may be, please join us for this exciting event!
Event Details: 6:00 – 8:00 p.m. Wine tasting and heavy hors d’ oeuvres will be served.
Costs:
Student AMA Members $25
Professional AMA Members $30
Student Non-Members $30
Professional Non-Members $45
Location:
Woodhall Wine Cellars
17912 York Road
Parkton, Maryland 21120
Phone: 410-357-8644
Free Parking
marcidevries
Dov Hoffman
Tonya R. Taylor
Jennie Sjursen
Katie Roberts
Amy Garland
Jennifer Glass
Jennifer Cruise
Megan Campbell
