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Chief Marketing Officer, RP3 Agency
In a recent Marketing Daily commentary, RP3 Agency’s Chief Marketing Officer and AMA Baltimore member, John Heenan shares his thoughts on how the next generation of agencies can’t rely on digital alone. To be successful, they must straddle the digital divide by bringing together the best marketing practices of the past with the most promising techniques of today.
Mobile Marketing
According to a study performed by Forrester Research, one-third out of the 176 interactive marketers interviewed are using Mobile Marketing and another one-third is planning on doing so. Even more, 47% of those using mobile will increase their budget this year. Let’s face it, Mobile Marketing has arrived. Read the rest of this entry »
Restaurant Patrons Go Digital
Many small businesses are wondering how they can participate in social media to help grow their business. The one industry that can easily jump into the mix is the restaurant industry. Many small businesses are grappling with the challenge of not having enough staff to manage social media. Restaurants have a great advantage here, they can let their patrons do the work. With so many web-enabled phones on the market restaurants can take advantage of buzz that is created by their patrons in a few simple steps. Here are 3 simple tips for restaurants to capitalize on social media. Read the rest on NicholeKelly.com
RP3 Creative Director Jim Lansbury recently wrote an Adweek column on the future of the creative team. Gone are the days of writers and art directors owning the creative process, he states. The future calls for a new way of thinking, where technology and utility are baked in from the get go–more akin to the way architects and engineers collaborate to design and build a project.
Once upon a time, Bill Bernbach and DDB revolutionized advertising by having art directors and copywriters actually sit in the same room. Seems pretty simple.
But until then, no one had considered what might happen if more than one brain worked on a problem at the same time. This concept of a “creative team” — art and copy, words and pictures — has endured for 40 some years. But now it makes about as much sense as keeping the different disciplines on different floors.
Aeroktek Professional Services is seeking a Marketing Associate
This position will be responsible for developing and implementing the marketing activities tied to a specific market/region and/or a specific marketing functional area of discipline. This position will collaborate with a variety of multi-disciplined cross functional teams/organizations throughout client (including outside partners) to drive marketing programs for client throughout the respective market/region. This position reports to a Marketing Director. Read the rest of this entry »
The Baltimore Chapter of the AMA kicked off the New Year with an exciting evening in our Professional Speaker Series on Wednesday, January 13. Laura Pasternak, President and Owner of MarketPoint, guided everyone through the effective steps of developing a new product launch plan including: setting objectives, knowing the competition, pricing, target audience, brand positioning, product testing, media mix and budget.
We then broke out into groups to work on a marketing strategy for our challenging new product. Each group then presented to the full audience. A table comprised of Nutramax Laboratories business professionals ended up winning the evening’s friendly competition. Several people stayed afterward to pick Laura’s brain on some specific challenges they were having with their own new product launches.
Don’t Miss Our Next Featured Professional Events:
1/27 – Turn Your Marketing Department Into A Publishing Powerhouse
2/17 – Is Blogging Mightier Than The Sword in Growing your Business?
2/24 – Website Planning Best Practices
3/10 – How To Use Mobile Marketing To Engage Customers
Check the events section for more information and to register online.
It’s been several years since I was last an AMA member. At some point I did not renew, because I did not feel the membership nor the educational programs were benefiting my career.
I recognized the irony in this. Whatever you think of the AMA, it is still the name associated with the marketing profession. If the chapter was not delivering value, then we as marketers were failing at what we do.
Earlier this year, Luba Abrams took over as president and approached me about joining the Board. What was I going to do? Her former company was our client. So I smiled and said sure, as I was thinking, OMG, more work. AMA
chapters are all volunteer efforts. There are no paid staff. Yet it is in actuality, a small company, with the same demands of any firm: management, marketing, sales, finance, product development, communications, and administration.
I must admit I was concerned. The economy had tanked, and the cost of membership is not cheap. There was a lot of work to be done to revitalize the chapter and create opportunities that made membership worth the cost. Luba has achieved what a good leader should: create a team that brings in new talent, skills, energy and diversity. At the Board meeting last night, I looked around the table. There were two senior social media experts, a highly experienced Web/search optimization expert, a senior corporate, marketer and ad agency owner, a special events planner, mobile marketing principal, marketing student advisors, and new from Chicago, a marketer experienced in doing business in China. AMA Baltimore is not the organization I remember.
There is a new website, blog, social media community, partnerships with other marketing groups, and a couple of big initiatives in the making.
As part of your company’s plan for a new product launch, you’ve wisely decided to conduct some market research to determine how to position the product’s message to shape the launch’s advertising campaign. As you sit down to write up an RFP for a market research provider, which of the following requirements would you ask of prospective bidders?
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