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TITLE: Marketing Manager
REPORTS TO: Director of Resource Development and Marketing
POSITION SUMMARY:
Habitat for Humanity of the Chesapeake is a growing, multi-faceted organization that serves families in need of decent, affordable housing while transforming entire communities throughout the Annapolis to Baltimore region. The Marketing Manager is responsible for careful stewardship of the affiliate’s brand and telling “The Habitat story” with creativity, thought, and intention throughout the organization. This individual is part of the 5-person Resource Development and Marketing team and also works collaboratively with members of the staff in all areas of the organization.
The world of video marketing is complicated…or is it?! Let’s go directly to the source for the answers. Please join us at BlueRock Productions & Studio for a lively panel discussion on the critical aspects of video marketing. Topics to be discussed include:
- What is video marketing and how can it apply to my firm?
- What are the costs and timetables associated with creating video marketing campaigns?
- I want to create a video marketing campaign, where do I start?
- Examples of successful video marketing campaigns.
Our panel will include Marci DeVries, President of the Baltimore chapter of the American Marketing Association and owner of MDV Interactive, Michael Marsiglia, owner of Chesapeake AED Services in Middle River, and Gregg Landry, Owner of BlueRock Productions and Studio in Baltimore. They will offer three distinctive perspectives to help our attendees better understand the ins and outs of video marketing. There will be plenty of time for questions and exchange of ideas. Please join us!
Venue:
BlueRock Productions
4226 Amos Avenue, Baltimore, MD 21215
Date / Time:
July 27, 2010 / 4pm – 6pm
Reception & networking:
Food & drink will be served
RSVP to Kelly Ernest, kernest@tydingslaw.com.
AMA Members: FREE
Non-members: $10.
The AMA Baltimore has partnered with AMA DC to provide AMA members with a great discount for a wonderful speaker, Seth Godin. If you’ve never seen Seth speak be sure to check out some of his Ted Talks, here.
Event Date:
Thursday, July 22, 2010 – 9:00am – 4:00pm
Melinda Greenberg
By Marjorie Valin, AMA Membership VP
If you live in or around Baltimore, you can’t help but see the large signs in front of dozens of organizations announcing, “(They are) Associated. Are You?”
The signs are part of a multi-channel brand strategy and outreach campaign led by Marketing Director Melinda Greenberg and her 10-person team at The Associated: the Jewish Community Federation of Baltimore. The Associated is the central fundraising and planning organization for the Jewish community. It supports a system of local agencies — each with its own mission, needs and constituencies. THE ASSOCIATED’s marketing department provides an account executive for each internal department and agency in the system.
The combined impact of an economic freefall and a new marketing landscape left Melinda with the same challenges facing most of us: how to do more with less and still meet marketing goals. For The Associated, they are to increase donors and volunteers.
When the organization’s E-Communications Director left to take a job with another nonprofit, Melinda and her team added his responsibilities to their already full portfolios. To reach young adults, they integrated a variety of approaches to their marketing practices and the efforts appear to be paying off. Since adding a presence on Twitter and Facebook, Melinda says, THE ASSOCIATED has seen more young adults at their events.
To reach and engage the broader Jewish community, however, Melinda relies on a 360 degree marketing mix, including print, direct mail, email, and those ubiquitous signs with “The Associated” Brand.
For Melinda, “branding is the reason I joined the AMA — to learn new and better ways to brand. For The Associated, that’s fundamental to our success.”
Connect with Melinda at mgreenberg@associated.org.
You can follow The Associated at:
Hibernia Media is looking for a current Baltimore (or NJ)- based Marketing Manager search for someone with Media
experience (Broadcasting, Network TV, CableTV, etc.) plus Networking/IT knowledge/experience.
Don’t miss Baltimore’s premier event – the 27th annual Marketing Excellence Awards. The Baltimore American Marketing Association will once again host our annual celebration of the best of the best in marketing. Celebrate with your coworkers, network with the area’s leading marketing professionals and see first hand the winning presentations
Tonya R. Taylor, a Social Media Strategist Who Specializes In Twitter For Business and is the Director of Twitter for the Baltimore Chapter of the AMA, Becomes Baltimore’s Social Media Examiner 
It's Simple Be Excellent Like Me...Win Award
The American Marketing Association (AMA) is once again proud to announce its annual CALL FOR ENTRIES for the 2010 Marketing Excellence Awards to be held June 3. Each year, the AMA recognizes the incredible efforts of marketing professionals work to research, create and implement outstanding marketing plans and activities for their companies and clients. Through the Baltimore Chapter’s Marketing Excellence Awards, the local community gets a chance to honor these outstanding efforts during an evening of dinner, networking and fun!
This is your time to show off your hard work!
Did you put your blood, sweat and tears into a marketing campaign this year that excelled in its effectiveness, surpassing all previous campaigns? Who will win bragging rights, be featured in our press release, website and other free publicity and take home the award for the best marketing campaign? Read the rest of this entry »
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