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Paula Bragg
Following our tradition of highlighting an AMA Baltimore member who has contributed exceptional value to the chapter, we recognize Paula Bragg. Paula is Director of Strategic Marketing for the Big Brothers Big Sisters and the Maryland Mentoring Partnership in Hampden, MD. Paula is also the Vice President of Sponsorship for the AMA Baltimore.
Paula is responsible for the agency’s overall marketing strategy with an emphasis on designing and implementing events which serve not only to increase financial support, but also awareness of the programs and their outcomes on the children who are served. In addition, Paula also focuses on positioning the BBBS/MMP as Maryland’s largest mentoring agency, through website visitation, social media, and special events.
EVENT DATE: NOVEMBER 10, 2010
Speaker: John Starling – Managing Partner of Smith Growth Partners, Inc.
Register Online Now (Click Here)
Event Description:
The Baltimore Chapter of the AMA is pleased to host an engaging evening with John Starling, founding partner of Smith Growth Partners. John will explain how to overcome the roadblocks limiting your business’s growth in the new economy, and how to break through to the growth you deserve.
It's a spooktacular event you don't want to miss!
The American Advertising Federation of Baltimore is having a spooktacular event that is sure to give you a scare. Don’t miss this great event!
American Advertising Federation Baltimore
2010 Halloween Extravaganza
To Benefit the AAFB Scholarship Fund
DATE: Thursday, October 28, 2010
TIME: 7:00 – 11:00 PM
LOCATION: The Waterfront Hotel Bar (reported to be haunted)
1710 Thames St in Fells Point
TICKETS: $25 in advance, $30 at the door
For tickets, contact Linda Stanley at director@baltimoreadvertising.com or call 410-821-6968.
Thank you so much for those who were able to join us this morning for our discussion on social media measurement. There was great discussion and lots of really thought provoking questions. The presentation is up on slide share for those who want to share it with others or for those who perhaps missed the event.
Unlike unicorns and leprechauns, social media measurement DOES exist and CAN be tracked. Nichole Kelly will bust the common myths of social media measurement and share the keys to defining metrics that truly impact your business. The discussion will focus on actionable tips to define your metrics, simple ways to apply them to bottom line results, and concrete tactics to analyze their impact on your business objectives. This will be an extremely informative discussion, followed by a Q&A segment that will turn your social media measurement strategy from legend to reality.
Please check out the events section for other upcoming events!
This event was sponsored by 
Social Toaster is a revolutionary social marketing platform that allows an organization to recruit supporters to help automatically create word-of-mouth referrals and traffic through Facebook, LinkedIn, and Twitter. Our patent-pending process provides for a proven way to leverage social media including advanced reporting and analytics for determining social marketing ROI.
Do you know if social media is helping you retain your existing customers? In this article I’ll discuss 7 key metrics to measure social media’s impact on keeping customers.
The cost-effectiveness of social media has vaulted it to the top of the list of tools used to improve customer retention. But how do you measure whether social media is affecting your ability to keep customers?
To examine this, let’s look at a case study of a company that has excelled at connecting with customers in social media spaces. Read the full article…
To join in the discussion, join me at AMA in the AM on September 29th and let’s bust some social media measurement myths! Register now…
Social Media ROI Funnel
Are you trying to figure out how social media is impacting your bottom line? Are you already measuring but not seeing the results you had hoped for? I wrote this post for Social Media Examiner and there is a link to see the whole thing below. But I also wanted to provide you with an example of a full Social Media ROI Dashboard as it wouldn’t fit in the original post. And wait for it…wait for it…I’ve also included a link to download the excel file. So please take a look…read the article…download the dashboard and most importantly, enjoy!
Read the full post and download the dashboard here.
TITLE: Marketing Manager
REPORTS TO: Director of Resource Development and Marketing
POSITION SUMMARY:
Habitat for Humanity of the Chesapeake is a growing, multi-faceted organization that serves families in need of decent, affordable housing while transforming entire communities throughout the Annapolis to Baltimore region. The Marketing Manager is responsible for careful stewardship of the affiliate’s brand and telling “The Habitat story” with creativity, thought, and intention throughout the organization. This individual is part of the 5-person Resource Development and Marketing team and also works collaboratively with members of the staff in all areas of the organization.
The world of video marketing is complicated…or is it?! Let’s go directly to the source for the answers. Please join us at BlueRock Productions & Studio for a lively panel discussion on the critical aspects of video marketing. Topics to be discussed include:
- What is video marketing and how can it apply to my firm?
- What are the costs and timetables associated with creating video marketing campaigns?
- I want to create a video marketing campaign, where do I start?
- Examples of successful video marketing campaigns.
The AMA Baltimore has partnered with AMA DC to provide AMA members with a great discount for a wonderful speaker, Seth Godin. If you’ve never seen Seth speak be sure to check out some of his Ted Talks, here.
Event Date:
Thursday, July 22, 2010 – 9:00am – 4:00pm
Melinda Greenberg
By Marjorie Valin, AMA Membership VP
If you live in or around Baltimore, you can’t help but see the large signs in front of dozens of organizations announcing, “(They are) Associated. Are You?”
The signs are part of a multi-channel brand strategy and outreach campaign led by Marketing Director Melinda Greenberg and her 10-person team at The Associated: the Jewish Community Federation of Baltimore. The Associated is the central fundraising and planning organization for the Jewish community. It supports a system of local agencies — each with its own mission, needs and constituencies. THE ASSOCIATED’s marketing department provides an account executive for each internal department and agency in the system.
The combined impact of an economic freefall and a new marketing landscape left Melinda with the same challenges facing most of us: how to do more with less and still meet marketing goals. For The Associated, they are to increase donors and volunteers.
When the organization’s E-Communications Director left to take a job with another nonprofit, Melinda and her team added his responsibilities to their already full portfolios. To reach young adults, they integrated a variety of approaches to their marketing practices and the efforts appear to be paying off. Since adding a presence on Twitter and Facebook, Melinda says, THE ASSOCIATED has seen more young adults at their events.
To reach and engage the broader Jewish community, however, Melinda relies on a 360 degree marketing mix, including print, direct mail, email, and those ubiquitous signs with “The Associated” Brand.
For Melinda, “branding is the reason I joined the AMA — to learn new and better ways to brand. For The Associated, that’s fundamental to our success.”
Connect with Melinda at mgreenberg@associated.org.
You can follow The Associated at:
marcidevries
Dov Hoffman
Amy Garland
Jennifer Glass
Megan Campbell
Katie Roberts
