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The American Marketing Association (AMA) is once again proud to announce its annual call for nominations for the 2012 Marketing Excellence Awards to be held in June. The AMA recognizes the hard work and results of local marketing campaigns and the professionals who put them together for their companies and clients. We look forward to honoring these outstanding efforts during an evening of dinner, networking and fun!
This is your time to show off your hard work!
Who’s Eligible to Enter?
The Marketing Excellence Award is given each year to an individual or organization that plans and implements the best marketing campaign and can demonstrate the campaign’s success with measurable results. The Marketing Excellence Awards will recognize outstanding and effective marketing in our region by awarding the top 5 entries. Read the rest of this entry »
Congratulations Debbie Wright! You are AMA Baltimore’s January 2012 Volunteer of the Month. This is our time to share your amazing contributions to our chapter with the world!
Debbie is one of our longest standing members, as she joined the Baltimore chapter in 1983 (sheesh, she was practically in diapers). Her loyalty and commitment shines through as she serves on the membership committee. Each month, Debbie is responsible for membership retention and engagement, and judging by our solid and growing membership numbers, she does an excellent job. In addition, she manages the Marketing Career Network job database for AMA Baltimore.
In her spare time, Debbie is a marketing manager for FedChoice Federal Credit Union managing events, advertising efforts, and marketing materials to prospects and customers. On top of it ALL, she finds time to help her daughter select a college and enjoy Katy Perry concerts with her husband (no, we’re not kidding, she is a very avid Katy Perry fan).
Debbie – thank you for everything you do for this chapter and we all look forward to continued success.
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Are you jealous of Debbie? Do you want to volunteer? Don’t be shy – there’s always something for you to do. For volunteer opportunities, please send an email to our President Rob Macdonald at rob@amabaltimore.org.
By: AMA Member Arsham Mirshah
The 5 Golden Rules of Networking… AND Social Media!
What do Social Media and Networking have in common? It might be obvious, but they both depend heavily on your ability to deal with people (or be social).
PS: Have you read How To Win Friends & Influence People by Dale Carnegie? – Highly recommended if you’re a human.
OK – so you want to engage in social media or you want to be a successful networker to make connections, develop business, improve customer service, and at the end of the day, make more money.
I understand.
Use these 5 golden rules of Networking / Social Media ONLY if you want to be successful… Read the rest of this entry »
Happy New Year fellow Baltimoreans! The Baltimore AMA has come back from the holiday with more energy than ever! We’ve got a few great events lined up for January and February that you simply can’t miss. See below and mark your calendar to soak in some awesome content.
Jan 27th 7:30-9AM: Non-profit Marketing Special Interest Group – Clipper Mill, Baltimore
Running a business in today’s economy has plenty of challenges, of which non-profits are no exception. Nonprofits have unique advantages but face many challenges that traditional business organizations do not.
Marketing with limited resources is one of the biggest challenges of non-profits in the country. In this roundtable discussion, Big Brothers and Big Sisters of Central Maryland are your hosts to share your marketing magic tips and best practices for maximizing budgets and resources.
Click here to learn more and register now for the Non-Profit Marketing SIG meeting.
Jan 31st 7:30-9AM: Marketing Technology Special Interest Group – Morton’s The Steakhouse
Joe Zuccaro, CEO of Allinio, will review the different marking automation platforms used in lead management. From setting up a lead management process to implementing a lead scoring system, Joe will provide a framework for marketing to the sales funnel.
Click here to learn more and register now for the Marketing Technology SIG meeting.
Feb 8th 7:30-9AM: Creating a Content Marketing Strategy – Morton’s The Steakhouse
Join AMA’s own Katie Roberts in a content marketing strategy session where you will learn how to understand your target audiences, build a content calendar, establish baseline metrics, and more leveraging integrated social media platforms. This is a hot topic, so be sure to sign up early.
Click here to learn more and register now for the Content Creation Marketing Strategy
AWESOME PARTNER EVENT: BBJ Presents: BIZ BUZZ AWARDS
Feb 9, 2012 at Leinenkugal & Luckies
The BBJ’s inaugural Biz Buzz Awards will recognize Greater Baltimore’s best in social media. The BBJ will award the companies, bloggers, vloggers, and Tweeters who most successfully and creatively used their mediums to generate business and interest in their products.
Click here for details and registration info!
See you at your next AMA Baltimore event!
Calling all students and parents!
The AMA Baltimore is proud to announce that we are now accepting applications for its 2012 Undergraduate Marketing Education Scholarships, which will be awarded to three exceptional undergraduate students in marketing or a marketing-related degree program in Spring 2012.
For this year’s competition, we are pleased to offer a first place prize of $2,500 and two $500 Book Scholarships for runner-up winners. We would appreciate it if you would announce the availability of these scholarship offerings in classes with students who will be juniors and seniors as of September 2011 (sophomores and juniors at present) and are pursuing a marketing or marketing-related major. Read the rest of this entry »
Happy Holidays!
It’s that time again… shopping, tree trimming, and endless parties. We can’t believe the holidays are here already! We know you’ve got a lot going on right now, however come January you’ll be looking towards 2012. Coincidentally, the AMA Baltimore is busy building our ballot for the springtime board elections. As a past president of the AMA Baltimore, I assure you that board management is an excellent way to network, build your resume, and most importantly, enhance your skill-set.
Don’t be shy! Submit your nominations to Marci@amabaltimore.org by January 31 to be included. You can nominate yourself, a respected co-worker, or a friend in the marketing field. Please include the following in your nomination email: Read the rest of this entry »
AMA Baltimore PROUDLY presents nationally known and locally grown motivational speaker, television host and executive communications consultant Bob Paff on Dec 7th 2011.
Whether you own the company or work in the mailroom your success begins every day your feet hit the floor. For it is not the company that writes the amount on your paycheck, it is the value you bring to work every day that does.
Why? Because you are the CEO of ME Inc. You are the greatest resource you can ever be given!
Bob will share insight and stories like no other, arming you with practical ways to expose and enhance your greatest asset…YOU!
Sign up for this event today, you can’t afford to miss it.
Greetings Finest Marketers of Baltimore!
If you haven’t already attended an AMA Baltimore event this year, you’re certainly missing out. So far we’ve learned the secrets behind storytelling, enjoyed ice cream sandwiches with a top agency exec, and dove into the world of mobile SEO.
Point is, if you’re looking for a close-knit, supportive group of like-minded marketers interested in staying abreast of the latest marketing trends, AMA Baltimore is the place for you. With access to over 20,000 members across all marketing disciplines, award-winning publications and the abundant amount of member resources, your AMA Baltimore membership has what you need to fuel success.
Being a Chapter in the Baltimore area, we understand the importance of that small town feel. Whether you’re a seasoned marketer or a recent college grad, our purpose is provide a wealth of resources to make you a better marketer. This week, make sure you check out some of our upcoming webinars, an episode of AMA TV, or one of our recent blog posts. Read the rest of this entry »
Do you think your company needs an SEO optimized mobile site? Your customers and potential customers do! Odds are, if you offer local products and services, you customers and potential customers are trying to find you on their smartphones. Are you ready to help them find what they’re looking for? Lori Ulloa from R2Integrated is going to tell you everything you need to know optimize your mobile site – you can’t afford to miss this!
About the presenter:
After her failed attempt at being the world’s first female accordion playing rap recording artist, Lori Ulloa decided to dedicate her full breadth of trends intuition and skills to Internet marketing and SEO. Read the rest of this entry »
By Rob Macdonald
More good news to share about the Baltimore Chapter! Just last weekend (October 2 to be exact) the AMA Baltimore received National Honors from AMA’s Headquarters.
As you may know, each year, every chapter submits a Chapter Excellence Award (CEA) entry that summarizes the challenges and successes of their term. This year, Marci De Vries spearheaded the effort to craft our CEA entry as her last task of the president of the AMA Baltimore 2010-2011. The 175-page report (give or take a few pages) highlighted our 80% member satisfaction rating as well as major gains in membership and program attendance/sponsorship.
Our awards for Chapter year 2010-2011 include:
- Chapter Excellence – LEADERSHIP
- Merit Award – MEMBERSHIP
It is gratifying to receive these top honors from the American Marketing Association, and we look forward to the AMA Summit this spring where we will be honored and given an opportunity to share our pathway to success with the other chapters of the AMA.
To view the full list of winners, please click here.
Special thanks to Marci and Dov Hoffman, our VP of Memberships. And congratulations to our 2010-2011 board and to all of the volunteers, members, and partners that made these awards possible for us. We are all in this together – so let’s celebrate!
marcidevries
Dov Hoffman
Katie Roberts
Amy Garland
Jennifer Glass
Megan Campbell
