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REGISTER HERE: http://www.eventbrite.com/event/6702678893#
Join the Baltimore AMA for a membership happy hour! Network with the brightest marketers in Baltimore and learn how to best take advantage of the benefits of your AMA Baltimore membership. Members are encouraged to bring a friend to this event for only $10! Join us for our June membership happy hour and you’ll be entered to win a FREE AMA Baltimore membership ($285 value) – tap into members only resources, connect with local and national like-minded marketers, and learn about the latest/greatest trends to become a better marketer TODAY!
Your ticket to this event includes a complimentary drink and appetizers.
Event Details:
Date and Time:
June 4, 2013 6:00-8:00pm
Address:
Mount Washington Tavern
5700 Newberry St.
Baltimore, MD 21209
REGISTER HERE: http://www.eventbrite.com/event/6702678893#
Pricing:
AMA Members $15, plus processing fee
AMA Member + Bring a Friend! $25, plus processing fee
Professional AMA Non-Member $20, plus processing fee
Tickets also available at the door
REGISTER HERE: http://www.eventbrite.com/event/6485007833
Session Presenter: Marci DeVries, MDV Interactive
We have heard a lot about the tactics of social media and how to integrate it into your marketing plan, but how does it look to the CEO? Come to this session to learn how to talk about this with a business owner who has not had the immersive social media experience of a marketer in the 21st century. CEOs are welcome to this session to share thoughts, experiences and questions.
You will learn:
- How to keep the discussion moving after the CEO boggs down in jargon
- 5 ways to help the CEO understand what social media does for the company in lieu of converting business
- How social adds power to a targeted marketing campaign
- How to describe the strengths and weaknesses of targeted marketing and social marketing
- Balancing strategies between traditional and social marketing
Event Details:
Date and Time:
May 22, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/6485007833
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Marci DeVries
President, MDV Interactive
Marci brings a deep understanding of how to build communications channels using novel as well as existing technologies. She is a consultant, entrepreneur and associate marketing professor at Johns Hopkins University. Prior to MDV Interactive, she built and successfully sold MDV Communications, a Web Development/SEO company and 4Syndication, a blogging software company. She developed MDV Interactive as an alternative to the traditional marketing agency. Driven by results and energized by client successes, she is focused on finding strategic solutions for the challenges at hand. Her technical background helps streamline processes and enable technical integration into marketing solutions.
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Session Presenter: Henry Tam Jr., Millennial Media
Consumers increasingly rely on their mobile devices. Between smartphones to tablets, we are connected 24×7. How consumers interact with their devices continues to evolve from how and where they engage with content to the type of content they consume. These interactions have powerful implications for marketers. This presentation will review some of the key trends in mobile based on Millennial Media’s platform and campaign data, and will illustrate how any organization can successfully utilize mobile display advertising to achieve their marketing goals.
Attendees will leave this event with a deeper understanding of:
- Consumer behavior on mobile
- How organizations are leveraging this behavior to deliver relevant ads to engaged mobile users
- Ways to incorporate a mobile advertising strategy into their marketing mix
Event Details:
Date and Time:
April 24, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Henry Tam Jr.
Vice President, Millennial Media
Henry Tam Jr. is a Vice President at Millennial Media where he oversees advertising on the mMedia self-service mobile advertising platform, which features hyper-local targeting capabilities on over 39,000 mobile apps and mobile websites. Prior to Millennial, Henry was Chief Product Officer at SmartBrief, and held senior digital strategy and business development roles at The Atlantic, where he co-led the launch of The Atlantic Wire, the leading opinion aggregation website, and The Washington Post, where he led hyper-local and mobile initiatives, as well as served as general manager for Cars.com. Henry holds an MBA from Harvard Business School, a JD from Georgetown University, and a BA in Economics from Columbia University.
The Baltimore Chapter of the American Marketing Association (AMA Baltimore) today announced that its members have elected Barnaby Wickham as new Board president, as well as the addition of five new vice president-level Board members for the 2013-2014 year.
Barnaby Wickham is an experienced and highly productive marketing professional with demonstrated success in integrating traditional marketing with the latest digital tools to maximize sales and profitability. Through his career, Barnaby has been an entrepreneur, senior marketing manager and client advocate. In his current capacity as Director of Marketing at Met Laboratories, Inc, Barnaby leads the development and execution of digital and e-marketing initiatives and is responsible for strategic communications, budgeting, P&L management and data analysis. Barnaby graduated from Bates College, and received an MBA from University of Maryland, Robert H. Smith School of Business. Read the rest of this entry »
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Session Presenter: Jason Cohen, Rockit Digital
There’s an old marketing principle that states “80% of your profits come from 20% of your customers”. This principle implies that, on average, only 20% of your customers are ‘repeat customers’, a relatively small percentage of your overall consumer database. Small changes in marketing and sales strategy can have a large impact on sales. This presentation will explore how simple shifts in marketing resources to collect and utilize consumer data (using digital, social and mobile data collection tools) can create a longer tail of consumer engagement, increasing frequency, average sale, or consumer life cycle to make sure you hit that 80% mark easily.
Event Details:
Date and Time:
April 10, 2013
6:30-6:45pm Appetizers and Networking
6:45-8:00pm Presentation
Address:
Mt. Washington Tavern
5700 Newbury Street
Baltimore, 21209
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Jason Cohen
President, Rockit Digital
Jason Cohen is a digital marketing strategist and creative thinker with more than 20 years experience serving on both sides of the table; as marketing manager and as consultant to organizations large and small.
Throughout his 20+ years in the trenches, Jason has managed marketing campaigns for Pizza Hut, Sony, RJ Reynolds, MTV, Pepsi, M&M Mars, Comcast, the University of Maryland system and more. He has served in a variety of roles, including: Marketing Manager, Business Development Specialist, Communications Director, and now, as President of Rockit Digital.
Now entering its third year, Rockit Digital has become a formidable presence in the digital marketing landscape in the mid-Atlantic area. Rockit specializes in creating custom social and mobile marketing strategies for business. We cultivate consumer data across multiple digital platforms to generate sales.
For more information on Rockit Digital Marketing, visit:
• www.rockitdigital.com
• www.facebook.com/rockitdigital
• @rockitdigital
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Session Presenter: Jonathan Wachs, Offit Kurman
There are exclusive rights available for the intellectual property (IP) assets you create at work! Most people spend a majority of their work life creating IP for themselves or others. Forms of IP include software code, literary and musical works, discoveries and inventions, unique words, phrases, symbols, and designs. In this seminar, you will learn how to identify, register and protect IP rights through patents, trademarks, copyrights, trade secrets and how to develop an IP protection plan for you and your business.
Event Details:
Date and Time:
March 27, 2013
7:30am Registration, Networking, and Continental Breakfast
7:45am Presentation Begins
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Jonathan Wachs
Principal, Offit Kurman
Jonathan Wachs provides strategic counseling to clients in the areas of intellectual property and commercial transactions. As head of the firm’s Intellectual Property Practice Group, Mr. Wachs works closely with clients to develop, register, analyze, enforce and transfer intellectual property assets in a customized, cost-efficient and highly effective manner. Mr. Wachs additionally conducts intellectual property audits through which clients learn the nature and value of their intellectual property assets and the steps needed to protect such assets from misappropriation or dilution. He has also successfully negotiated and completed several multi-million dollar business transactions and has served as general counsel to several small and mid-sized businesses and organizations in various industries and professions. He also manages New Paradigm Counsel, a service offering of the firm that provides outsourced legal departments.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Session Presenter: Erik Hansen, Bates Creative
Attention spans are contracting, commercials are filtered, messages have a character limit and the competitive landscape is increasingly cluttered. The greatest weapon we have is design.
“Design is not limited to the styling of cars or the planning of buildings. It can determine the success of any man-made object, process, or experience.”
~ Neumeier, Marty. “Metaskills: Five Talents for the Robotic Age”
In order to build awareness, motivate action and build loyalty, companies and organizations must have a compelling story to engage their constituents. With rapidly evolving communication channels, design is the red thread that ensures the experience from the inside-out is consistent, memorable and fosters the goals of the brand.
From trade association to consumer products, there are endless opportunities to differentiate and deliver value – but only design will give brands personality and a visual language that builds a community of advocates, ambassadors and champions to stay relevant. Attendees will leave this event with answers to the following questions:
- What is design (thinking)?
- What drives brand experience?
- How to evolve and manage a visual language?
Date and Time:
March 13, 2013
6:30-7:00pm Appetizers and and Networking (1 drink ticket included)
7:00-8:00pm Presentation
Address:
Alizee (Inside the Inn at the Colonnade)
4 West University Parkway
Baltimore, 21218
Parking at the Inn at the Colannade will be validated for this event.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Erik Hansen
Creative Director, Bates Creative
Erik Hansen leads the Bates Creative design team. Erik specializes in branding and experience design, ensuring that every touch point tells a story that connects clients with constituents. His analytical approach blends strategy with design thinking, enabling the Bates Creative team to deliver results linked directly to client goals for differentiation, market disruption, and validation.
Erik is recognized in the industry for his progressive approach and frequently shares his passion for design thinking, branding, and non-traditional design career paths at workshops and other public speaking events.
Prior to joining Bates Creative, Erik taught Corporate Design and Branding as an Adjunct Professor at George Mason University and Boston University CIDA. He founded Think Monumental, a boutique ideation, branding, and creative agency in Washington DC and is the former Director of Marketing + Brand Strategy at ASID. Erik holds a BFA in Graphic Design from Corcoran College of Art + Design.
REGISTER HERE: http://www.eventbrite.com/event/5489840260
Session Presenter: Evan Carroll, Capstrat
Mobile is increasingly becoming a strategic imperative and necessity for B2B and B2C marketers. We are a society who are accessing content, communicating and interacting with people and brands on the go. The mobile era is forcing marketers large and small to rethink their priorities and adapt their service offerings for target audiences constantly changing screens, from laptops to tablets to mobile phones. Evan Carroll, Lead Account Planner at Capstrat based in Raleigh, NC will discuss how marketers and brands alike need to better service their market to accommodate mobile technology and how mobile can help marketers effectively engage with their audiences including:
- Where and how do you start?
- Where does mobile fit into my marketing plan?
- How can mobile engage my audience and grow my brand?
Date and Time:
February 27, 2013
7:30am Registration and Networking
7:45am Presentation Begins
Address:
Advertising.com / AOL
1020 Hull Street – Ivory Building
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/5489840260
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the moderator: Evan Carroll
Lead Account Planner, Capstrat
Evan Carroll is Lead Account Planner at Capstrat in Raleigh, NC where he puts his analytical skills to work creating experiences that connect brands and audiences. His research and planning expertise has benefited healthcare, technology and higher education clients including Blue Cross and Blue Shield of North Carolina, Quintiles, the Smart Grid Consumer Collaborative and the University of North Carolina at Chapel Hill. Evan is also an author and speaker, having presented to audiences at SXSW Interactive, the Internet Archive and the Library of Congress. Evan holds MS and BS degrees from UNC-Chapel Hill and serves as Vice President of Programming for the Triangle AMA.
We are pleased to announce an upcoming event from our friends at WebMechanix who will present on today’s hottest marketing topics of SEO and social media offering 20 tools in 30 minutes.
SEO & Social: 20 tools in 30 minutes presented by WebMechanix
WebMechanix takes you on a tour of the latest digital sales & marketing tools that will add to your bottom line.
Discover the tactics and techniques used by only the brightest to drive more leads & make more sales.
• Want more targeted traffic on your website?
• Think using data to make decisions is a good idea?
• Need to find the decision maker to close the next deal?
This talk is for you.
Complete with a “lightning round” of questions from the audience!
REGISTER HERE: http://www.eventbrite.com/event/4635514950
When:
Wednesday, October 24, 2012
7:30 AM
Where:
The John Hopkins Medical Institutions / Welch Center (Powe Room)
2024 E Monument St
Baltimore, MD 21287
Parking for the event is in a lot on N. Washington Street
Cost:
Student AMA Members $15 plus processing fee
Professional AMA Members $20 plus processing fee
Student Non-Members $20 plus processing fee
Professional Non-Members $40 plus processing fee
REGISTER HERE: http://www.eventbrite.com/event/4635514950
We are pleased to announce a new professional education opportunity for members and non-members alike. Our friends at Planit will host an amazing and informative session on the role of measurement in PR and social media campaigns.
The Role of Measurement in PR and Social Media Campaigns
Discover how to build a measurement strategy into integrated PR and social media efforts. No matter the size of the campaign or how extensive the budget, it is still important to identify key performance indicators, set measurable and attainable goals, and choose the right mix of tools to measure results. Attendees will learn how to quantify these results to show success and how to be nimble and adjust course to further optimize the campaign.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
When:
October 10, 2012 at 7:00 PM
Where:
Planit
Lockwood Place Building
500 E. Pratt Street
10th Floor
Baltimore, MD 21202
Phone: 410.962.8500
Fax: 410.962.8508
Email: info@planitagency.com
REGISTER HERE: http://www.eventbrite.com/event/4451091334
Presenters:
Caitlin Mills, Director of Public Relations
As director, Caitlin oversees Planit’s public relations and social media departments. She is responsible for developing strategic public relations and social media campaigns that are designed to meet the business goals of Planit’s clients. She oversees the planning and execution of these communications efforts and ensures that they stay on budget. Caitlin also plays a vital role in the continued growth of the department, identifying PR and social media opportunities for Planit’s current and potential clients. Caitlin has experience developing and executing strategic campaign initiatives for clients such as M-Edge Accessories, FILA, DuClaw Brewing Company, DEWALT, and W. L. Gore & Associates. Prior to joining Planit, she was an associate at Warschawski, a Baltimore-based marketing firm, where she executed national media relations campaigns and secured coverage in high-level media outlets. Caitlin holds a Bachelor of Science degree in marketing from the University of Maryland, College Park.
Jason Losover, Digital Marketing Strategist
As digital marketing strategist, Jason works with Planit’s clients to ideate, execute, measure, and analyze digital marketing strategies. He specializes in search engine, social media, eCommerce, and email marketing and uses analytical tools to determine the success of online and offline marketing efforts. He ensures that digital campaigns are optimized to meet and exceed the goals of Planit’s clients. Jason has worked with clients such as Mally Beauty, Def Jam Records, Fila, Senior Helpers, McCormick, ANCILE Solutions, and New Horizons. Previously, Jason worked for Calvert Education Services, an international homeschooling and virtual schooling not-for-profit education provider. Jason managed Calvert’s digital marketing efforts, focusing on lead generation, eCommerce, social media, and email marketing efforts.
Kelsey Reck, Social Media Strategist
In her role as social media strategist at Planit, Kelsey’s responsibilities include developing and overseeing the execution of social media strategies on behalf of clients. She also assists in community management of client’s social presences. She has experience with both national and regional brands ranging from Fila, McCormick, and Senior Helpers to Valley Motors Auto Group and Burke & Herbert Bank. In April, Kelsey was featured in the Baltimore Business Journal as a social media contributor, educating readers about “finding their Twitter rhythm.” Prior to joining Planit, Kelsey worked in retail marketing for companies such as J.Crew and Urban Chic. She is a graduate of University of Maryland, College Park, where she earned a Bachelor of Arts degree in English.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
yschecter
