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The Baltimore Chapter of the American Marketing Association (AMA Baltimore) today announced that its members have elected Barnaby Wickham as new Board president, as well as the addition of five new vice president-level Board members for the 2013-2014 year.
Barnaby Wickham is an experienced and highly productive marketing professional with demonstrated success in integrating traditional marketing with the latest digital tools to maximize sales and profitability. Through his career, Barnaby has been an entrepreneur, senior marketing manager and client advocate. In his current capacity as Director of Marketing at Met Laboratories, Inc, Barnaby leads the development and execution of digital and e-marketing initiatives and is responsible for strategic communications, budgeting, P&L management and data analysis. Barnaby graduated from Bates College, and received an MBA from University of Maryland, Robert H. Smith School of Business. Read the rest of this entry »
We are pleased to announce an upcoming event from our friends at WebMechanix who will present on today’s hottest marketing topics of SEO and social media offering 20 tools in 30 minutes.
SEO & Social: 20 tools in 30 minutes presented by WebMechanix
WebMechanix takes you on a tour of the latest digital sales & marketing tools that will add to your bottom line.
Discover the tactics and techniques used by only the brightest to drive more leads & make more sales.
• Want more targeted traffic on your website?
• Think using data to make decisions is a good idea?
• Need to find the decision maker to close the next deal?
This talk is for you.
Complete with a “lightning round” of questions from the audience!
REGISTER HERE: http://www.eventbrite.com/event/4635514950
When:
Wednesday, October 24, 2012
7:30 AM
Where:
The John Hopkins Medical Institutions / Welch Center (Powe Room)
2024 E Monument St
Baltimore, MD 21287
Parking for the event is in a lot on N. Washington Street
Cost:
Student AMA Members $15 plus processing fee
Professional AMA Members $20 plus processing fee
Student Non-Members $20 plus processing fee
Professional Non-Members $40 plus processing fee
REGISTER HERE: http://www.eventbrite.com/event/4635514950
We are pleased to announce a new professional education opportunity for members and non-members alike. Our friends at Planit will host an amazing and informative session on the role of measurement in PR and social media campaigns.
The Role of Measurement in PR and Social Media Campaigns
Discover how to build a measurement strategy into integrated PR and social media efforts. No matter the size of the campaign or how extensive the budget, it is still important to identify key performance indicators, set measurable and attainable goals, and choose the right mix of tools to measure results. Attendees will learn how to quantify these results to show success and how to be nimble and adjust course to further optimize the campaign.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
When:
October 10, 2012 at 7:00 PM
Where:
Planit
Lockwood Place Building
500 E. Pratt Street
10th Floor
Baltimore, MD 21202
Phone: 410.962.8500
Fax: 410.962.8508
Email: info@planitagency.com
REGISTER HERE: http://www.eventbrite.com/event/4451091334
Presenters:
Caitlin Mills, Director of Public Relations
As director, Caitlin oversees Planit’s public relations and social media departments. She is responsible for developing strategic public relations and social media campaigns that are designed to meet the business goals of Planit’s clients. She oversees the planning and execution of these communications efforts and ensures that they stay on budget. Caitlin also plays a vital role in the continued growth of the department, identifying PR and social media opportunities for Planit’s current and potential clients. Caitlin has experience developing and executing strategic campaign initiatives for clients such as M-Edge Accessories, FILA, DuClaw Brewing Company, DEWALT, and W. L. Gore & Associates. Prior to joining Planit, she was an associate at Warschawski, a Baltimore-based marketing firm, where she executed national media relations campaigns and secured coverage in high-level media outlets. Caitlin holds a Bachelor of Science degree in marketing from the University of Maryland, College Park.
Jason Losover, Digital Marketing Strategist
As digital marketing strategist, Jason works with Planit’s clients to ideate, execute, measure, and analyze digital marketing strategies. He specializes in search engine, social media, eCommerce, and email marketing and uses analytical tools to determine the success of online and offline marketing efforts. He ensures that digital campaigns are optimized to meet and exceed the goals of Planit’s clients. Jason has worked with clients such as Mally Beauty, Def Jam Records, Fila, Senior Helpers, McCormick, ANCILE Solutions, and New Horizons. Previously, Jason worked for Calvert Education Services, an international homeschooling and virtual schooling not-for-profit education provider. Jason managed Calvert’s digital marketing efforts, focusing on lead generation, eCommerce, social media, and email marketing efforts.
Kelsey Reck, Social Media Strategist
In her role as social media strategist at Planit, Kelsey’s responsibilities include developing and overseeing the execution of social media strategies on behalf of clients. She also assists in community management of client’s social presences. She has experience with both national and regional brands ranging from Fila, McCormick, and Senior Helpers to Valley Motors Auto Group and Burke & Herbert Bank. In April, Kelsey was featured in the Baltimore Business Journal as a social media contributor, educating readers about “finding their Twitter rhythm.” Prior to joining Planit, Kelsey worked in retail marketing for companies such as J.Crew and Urban Chic. She is a graduate of University of Maryland, College Park, where she earned a Bachelor of Arts degree in English.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
Industry Trivia Night
Presented by AIGA Baltimore, the Production Club of Baltimore, the Printing & Graphics Association Mid-Atlantic, and the Baltimore chapters of the American Society of Media Photographers, the American Advertising Federation, and the American Marketing Association.
Tuesday, October 16, 2012
6:30pm–10:00pm
Mother’s Federal Hill Grille
1113 South Charles Street
Baltimore, Maryland 21230
Advance Registration Members: $10 / Non-members: $20
At the Door Members: $15 / Non-members: $25
Register now for this event
Join us and our industry partners as we get together for a night of fun facts and a little friendly rivalry. We’ll be putting you and your team of four or less people to the test over five rounds of industry-themed trivia. We might even throw in some general knowledge stuff—so bring your trivia-loving, non-industry friends too!
We’ll award prizes for the winners of each round and then crown a grand prize team at the end of the night. There will be light nibbles to fuel your brain cells, and if you register by October 9th, your first drink is on us!
Members of our industry partners please register using the link to the left. Simply select the “Member of PCB, PGAMA, ASMP, AAF, and AMA” option on our registration website to receive the member rate. Unfortunately AIGA Baltimore is unable to do online verification of membership of our industry partners. You MUST bring proof of membership or photo ID to check against a membership list on the night of the event or you will be charged an additional $10 (the difference between the advance member rate and advance non-member rate).
Teams are limited to a maximum of 4 people. If you already have a team together, register individually, then submit your team name and individual names to courtney [at] baltimore.aiga.org. Or, if you don’t have a team, register individually and make some new friends at the event!
Please note: parking can be challenging in this neighborhood. There is street parking available, but you can also use the parking garage on West St. Carpooling for this event is a great idea!
The Baltimore Chapter of the American Marketing Association, in conjunction with its learning partner R2i, announces the first in a series of webinars targeting marketers of all levels who aim to improve their web marketing savvy.
The first webinar “Social Primer: Getting Started With Social Media Marketing” will take place on Thursday, July 26, 2012 from 12:00 PM – 1:00 PM EST. Lynn Morton, R2i Social Marketing Manager, will lead the webinar and make sure there’s plenty of time to answer questions.
This FREE professional development opportunity is open to AMA members and non-members alike. You just need to register at http://www.eventbrite.com/event/3956642424
Webinar Description:
With new social platforms popping up every time you turn around, how do you keep up? How do you assess which platform will be most effective for your brand? Join us to learn how to navigate the basics of the 4 major platforms (LinkedIn, Twitter, Facebook, & YouTube), as well as other potential platforms that could be useful for your brand (i.e. Pinterest & GooglePlus). By layering in potential strategies as well as some key metrics based on the goals of your business, this webinar will help catch you up on the current state of social media.
Key Takeaways:
1. An overview of major social media platforms
2. Effective social strategies you can implement immediately
3. Key metrics you should be aware of for each social platform and how they correlate to your business goals
About the Lynn Morton:
Originally a non-profit innovator and one of the association world’s first community managers, Lynn regularly speaks on the impact of social media and content marketing on the way that brands and organizations communicate and build relationships with their constituents. Since her association days, she has made the transition to working with some of R2i’s most high profile clients on conversational content marketing programs, focusing on strategic implementation, meaningful analytic reporting and demonstrable ROI.
Hashtag:
#r2iHowTo
How to Join the Webinar Once You’ve Registered:
We’ve made accessing the webinar simple. All you need is a web browser with an internet connection and a telephone line. We’ll email you the instructions!
On September 5th, we honor the best in Baltimore marketing at our annual awards gala, The Marketing Excellence Awards.
The Marketing Excellence Awards are presented each year to an individual or organization that plans and implements the best marketing campaign with a regional component that can demonstrate the campaign’s success with measurable results. This year, we are pleased to present awards to the following categories: National, Non-Profit, B2B, B2C, Social Media, Search Engine and others.
We will honor some of Baltimore’s finest including:
| Applicant/Finalist | Campaign |
| Aerotek | Online Marketing Campaign |
| BGE | Smart Energy Branding |
| Devaney & Associates | Maryland Cyber Challenge & Conference |
| GKV | St. Joseph Aspirin |
| Gross Mendelsohn & Associates CPAs | Firm Website |
| Incite Creative | Library Project Campaign |
| MET Labs | Medical Product Safety |
| Outlaw Advertising | “Show Your Soft Side”(Mayor’s Anti Animal Cruelty Commission) |
| Presidio | Cupcake Truck Campaign |
| R2i | New Website (Thompson Creek Window Company) |
| Web Ad.vantage | Visit Baltimore Campaign |
| Web Mechanix | Organic and Paid Search (Express Countertops) |
One of these amazing campaigns will win the highest honor: Overall Winner, Marketing Excellence 2012.
Who do you think will win the highest honor? Let us know on Facebook or Twitter!
Learn more about the MEAs and register for your seat (or table) today.
Don’t miss the American Marketing Association’s premier professional event, the 29th annual Marketing Excellence Awards. On September 5, 2012, the Baltimore Chapter of the American Marketing Association will once again host our annual celebration. Celebrate with your coworkers, network with the area’s leading marketing professionals, and see first hand the winning presentations. Join us at the American Visionary Art Museum as we celebrate the best of the best in local marketing.
The Marketing Excellence Awards are presented each year to an individual or organization that plans and implements the best marketing campaign with a regional component that can demonstrate the campaign’s success with measurable results. This year, we are pleased to present awards to the following categories: National, Non-Profit, B2B, B2C, Social Media, Search Engine and others.
We will honor some of Baltimore’s finest including: the Mayor’s Office, GKV, Incite Creative, Weber Shandwick, Aerotek, WebAd.vantage, Devaney & Associates, among others.
Along with AMA Baltimore’s Learning Partner, r2i, we are pleased to honor the 2012 Undergraduate Marketing Education Merit Scholarship winner and runners up with their awards and checks at the Marketing Excellence Awards banquet.
Drink and display table sponsorship opportunities are available! Please contact Meghan Ray Virro (meghankray@gmail.com / 410-735-0055) or Rob Macdonald (rob@robroysblog.com / 410-935-2931) for more information.
DATE:
September 5, 2012
EVENT TIMES:
6:00 PM – 7:00 PM – Full Open Bar, Dinner & Networking
7:00 PM – 7:15 PM – Special Board Recognition
7:15 PM – 7:30 PM – Presentation of the 2012 Marketing Excellence Student Scholarships
7:30 PM – 8:30 PM – Marketing Excellence Category Finalists’ Presentations
8:30 PM – 8:50 PM – Introduction of 2012 – 2013 Baltimore Chapter President & Vision
8:50 PM Closing Remarks
COSTS:
$65 Members and Students, includes dinner, full open bar 6:00-7:00 (cash bar 7:00-9:00)
$95 Non-Members, includes dinner, full open bar 6:00-7:00 (cash bar 7:00-9:00)
Tables of 8 are also available for $650 each
RSVP BY:
Tuesday, August 28
LOCATION:
American Visionary Art Museum
3rd Floor
800 Key Highway Baltimore, MD 21230
PHONE:
(410) 244-1900
PARKING INFO:
Street parking available
The Baltimore Chapter of the American Marketing Association (AMA) today announced that it has named Keith Michel as its new Board president, as well as the addition of three new vice president-level Board members for its 2012-2013 year.
Keith Michel is a results driven marketing professional who has successfully managed the strategic planning and daily needs of a diverse set of businesses. Through his career, Keith has been an entrepreneur and senior marketing strategist for top brands like McDonalds, Giant Food and the Washington Post, as well as an advertising account executive. In his current capacity as Marketing Manager at Laureate Education, Keith leads the development and execution of brand positioning, new product launches, marketing strategies, online advertising, data analysis and driving enrollments for The Richard W. Riley College of Education and Leadership at Walden University. Keith graduated from Skidmore College. Read the rest of this entry »
February 14, 2012 – Baltimore, MD–The Baltimore Chapter of the American Marketing Association (AMA Baltimore) announced today that it has selected digital marketing firm, R2integrated, as exclusive Learning Partner in developing its growing marketing education series. R2i will provide critical content support, expertise, and identify prominent guest speakers to benefit AMA Baltimore members, the region’s leading marketing professionals.
AMA Baltimore engages with marketing and communications professionals in the region to deliver professional development, networking opportunities and industry resources. R2i was selected for its continued thought-leadership across the nation, as well as in the region, its demonstrated innovation in the industry, and its breadth of experience in social and digital media. Read the rest of this entry »
The American Marketing Association (AMA) is once again proud to announce its annual call for nominations for the 2012 Marketing Excellence Awards to be held in June. The AMA recognizes the hard work and results of local marketing campaigns and the professionals who put them together for their companies and clients. We look forward to honoring these outstanding efforts during an evening of dinner, networking and fun!
This is your time to show off your hard work!
Who’s Eligible to Enter?
The Marketing Excellence Award is given each year to an individual or organization that plans and implements the best marketing campaign and can demonstrate the campaign’s success with measurable results. The Marketing Excellence Awards will recognize outstanding and effective marketing in our region by awarding the top 8 entries.
Please consider your local and national campaigns from the past year. AMA Baltimore will award as follows:
- 5 local awards – $50 non-member app fee, $0 member app fee
- 3 national awards, $50 non-member app fee, $0 member app fee
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
yschecter
