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The Baltimore Chapter of the American Marketing Association (AMA) today announced that it has named Keith Michel as its new Board president, as well as the addition of three new vice president-level Board members for its 2012-2013 year.
Keith Michel is a results driven marketing professional who has successfully managed the strategic planning and daily needs of a diverse set of businesses. Through his career, Keith has been an entrepreneur and senior marketing strategist for top brands like McDonalds, Giant Food and the Washington Post, as well as an advertising account executive. In his current capacity as Marketing Manager at Laureate Education, Keith leads the development and execution of brand positioning, new product launches, marketing strategies, online advertising, data analysis and driving enrollments for The Richard W. Riley College of Education and Leadership at Walden University. Keith graduated from Skidmore College. Read the rest of this entry »
This month, the Baltimore AMA is thrilled to present our monthly volunteer award to Megan Campbell. As the AVP of Communications for the Baltimore AMA chapter, Megan has done an incredible job managing content and blogger outreach for our website. She’s locked in some super talented writers and keeps each and every one of them on a timely schedule.
Thanks to her project management and communication skills, our blog is chock full of great content and is constantly updated. Her efforts have lead to increased readership, web hits, and engagement with our members and followers. We’re very proud of each and every contributor and Megan keeps it all in control. When Megan isn’t “herding cats” as I like to call her blogger outreach efforts, she is the Director of Marketing and Communications at Capitol College implementing strategic marketing and communications initiatives to internal and external audiences. Megan studied communication design at UB and resides in Columbia, MD with her husband Alex and her two beautiful children. Congrats Megan! We couldn’t do it without you!!!
AMA Baltimore members are invited to attenhour day and a half long event in Washington DC on the topic of building brand through custom content.
Custom Content Council, the leading professional association for custom media, is hosting its fifth annual Custom Content Conference in Washington, DC from March 21-23 at the Hotel Monaco.
The event is a series of high-level marketing conversations focused on building a brand through custom content. Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across the print and digital landscape. Expected to attend are over 150 media executives, including marketers, owners of custom content companies and the heads of integrated marketing divisions at large publishing companies (i.e., Time Inc., Meredith, Hearst, etc.). It’s a high powered group interested in learning about new and innovative marketing tools and programs. Read the rest of this entry »
February 14, 2012 – Baltimore, MD–The Baltimore Chapter of the American Marketing Association (AMA Baltimore) announced today that it has selected digital marketing firm, R2integrated, as exclusive Learning Partner in developing its growing marketing education series. R2i will provide critical content support, expertise, and identify prominent guest speakers to benefit AMA Baltimore members, the region’s leading marketing professionals.
AMA Baltimore engages with marketing and communications professionals in the region to deliver professional development, networking opportunities and industry resources. R2i was selected for its continued thought-leadership across the nation, as well as in the region, its demonstrated innovation in the industry, and its breadth of experience in social and digital media. Read the rest of this entry »
By: AMA Member Arsham Mirshah
The 5 Golden Rules of Networking… AND Social Media!
What do Social Media and Networking have in common? It might be obvious, but they both depend heavily on your ability to deal with people (or be social).
PS: Have you read How To Win Friends & Influence People by Dale Carnegie? – Highly recommended if you’re a human.
OK – so you want to engage in social media or you want to be a successful networker to make connections, develop business, improve customer service, and at the end of the day, make more money.
I understand.
Use these 5 golden rules of Networking / Social Media ONLY if you want to be successful… Read the rest of this entry »
Happy New Year fellow Baltimoreans! The Baltimore AMA has come back from the holiday with more energy than ever! We’ve got a few great events lined up for January and February that you simply can’t miss. See below and mark your calendar to soak in some awesome content.
Jan 27th 7:30-9AM: Non-profit Marketing Special Interest Group – Clipper Mill, Baltimore
Running a business in today’s economy has plenty of challenges, of which non-profits are no exception. Nonprofits have unique advantages but face many challenges that traditional business organizations do not.
Marketing with limited resources is one of the biggest challenges of non-profits in the country. In this roundtable discussion, Big Brothers and Big Sisters of Central Maryland are your hosts to share your marketing magic tips and best practices for maximizing budgets and resources.
Click here to learn more and register now for the Non-Profit Marketing SIG meeting.
Jan 31st 7:30-9AM: Marketing Technology Special Interest Group – Morton’s The Steakhouse
Joe Zuccaro, CEO of Allinio, will review the different marking automation platforms used in lead management. From setting up a lead management process to implementing a lead scoring system, Joe will provide a framework for marketing to the sales funnel.
Click here to learn more and register now for the Marketing Technology SIG meeting.
Feb 8th 7:30-9AM: Creating a Content Marketing Strategy – Morton’s The Steakhouse
Join AMA’s own Katie Roberts in a content marketing strategy session where you will learn how to understand your target audiences, build a content calendar, establish baseline metrics, and more leveraging integrated social media platforms. This is a hot topic, so be sure to sign up early.
Click here to learn more and register now for the Content Creation Marketing Strategy
AWESOME PARTNER EVENT: BBJ Presents: BIZ BUZZ AWARDS
Feb 9, 2012 at Leinenkugal & Luckies
The BBJ’s inaugural Biz Buzz Awards will recognize Greater Baltimore’s best in social media. The BBJ will award the companies, bloggers, vloggers, and Tweeters who most successfully and creatively used their mediums to generate business and interest in their products.
Click here for details and registration info!
See you at your next AMA Baltimore event!
By Ed Weiss
Heck no. That’s the bad news. But here’s the good news: If you’ve been following my blog for the past few months you already took a lot of the preliminary steps: you created or reviewed your mission statement. You identified your target audience, studied your competition regarding their product or service, and examined the way they “talk” about their products/services. You have done self-examination to see where your brand is stronger than they are and how you can differentiate your organization from your competitors. You have also identified ways in which you can get your employees to become brand advocates. Read the rest of this entry »
Happy Holidays!
It’s that time again… shopping, tree trimming, and endless parties. We can’t believe the holidays are here already! We know you’ve got a lot going on right now, however come January you’ll be looking towards 2012. Coincidentally, the AMA Baltimore is busy building our ballot for the springtime board elections. As a past president of the AMA Baltimore, I assure you that board management is an excellent way to network, build your resume, and most importantly, enhance your skill-set.
Don’t be shy! Submit your nominations to Marci@amabaltimore.org by January 31 to be included. You can nominate yourself, a respected co-worker, or a friend in the marketing field. Please include the following in your nomination email: Read the rest of this entry »
by Meghan Ray Virro
Before you spend your entire holiday gift budget on the tower of confections, fruit basket or other artfully arranged goodies, consider that your clients, donors, customers, and vendors might appreciate a gift just as valuable: a personal thank you. Read the rest of this entry »
AMA Baltimore PROUDLY presents nationally known and locally grown motivational speaker, television host and executive communications consultant Bob Paff on Dec 7th 2011.
Whether you own the company or work in the mailroom your success begins every day your feet hit the floor. For it is not the company that writes the amount on your paycheck, it is the value you bring to work every day that does.
Why? Because you are the CEO of ME Inc. You are the greatest resource you can ever be given!
Bob will share insight and stories like no other, arming you with practical ways to expose and enhance your greatest asset…YOU!
Sign up for this event today, you can’t afford to miss it.
marcidevries
Dov Hoffman
Amy Garland
Jennifer Glass
Megan Campbell
Katie Roberts
