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REGISTER HERE: http://www.eventbrite.com/event/6485007833
Session Presenter: Marci DeVries, MDV Interactive
We have heard a lot about the tactics of social media and how to integrate it into your marketing plan, but how does it look to the CEO? Come to this session to learn how to talk about this with a business owner who has not had the immersive social media experience of a marketer in the 21st century. CEOs are welcome to this session to share thoughts, experiences and questions.
You will learn:
- How to keep the discussion moving after the CEO boggs down in jargon
- 5 ways to help the CEO understand what social media does for the company in lieu of converting business
- How social adds power to a targeted marketing campaign
- How to describe the strengths and weaknesses of targeted marketing and social marketing
- Balancing strategies between traditional and social marketing
Event Details:
Date and Time:
May 22, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/6485007833
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Marci DeVries
President, MDV Interactive
Marci brings a deep understanding of how to build communications channels using novel as well as existing technologies. She is a consultant, entrepreneur and associate marketing professor at Johns Hopkins University. Prior to MDV Interactive, she built and successfully sold MDV Communications, a Web Development/SEO company and 4Syndication, a blogging software company. She developed MDV Interactive as an alternative to the traditional marketing agency. Driven by results and energized by client successes, she is focused on finding strategic solutions for the challenges at hand. Her technical background helps streamline processes and enable technical integration into marketing solutions.
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Session Presenter: Henry Tam Jr., Millennial Media
Consumers increasingly rely on their mobile devices. Between smartphones to tablets, we are connected 24×7. How consumers interact with their devices continues to evolve from how and where they engage with content to the type of content they consume. These interactions have powerful implications for marketers. This presentation will review some of the key trends in mobile based on Millennial Media’s platform and campaign data, and will illustrate how any organization can successfully utilize mobile display advertising to achieve their marketing goals.
Attendees will leave this event with a deeper understanding of:
- Consumer behavior on mobile
- How organizations are leveraging this behavior to deliver relevant ads to engaged mobile users
- Ways to incorporate a mobile advertising strategy into their marketing mix
Event Details:
Date and Time:
April 24, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Henry Tam Jr.
Vice President, Millennial Media
Henry Tam Jr. is a Vice President at Millennial Media where he oversees advertising on the mMedia self-service mobile advertising platform, which features hyper-local targeting capabilities on over 39,000 mobile apps and mobile websites. Prior to Millennial, Henry was Chief Product Officer at SmartBrief, and held senior digital strategy and business development roles at The Atlantic, where he co-led the launch of The Atlantic Wire, the leading opinion aggregation website, and The Washington Post, where he led hyper-local and mobile initiatives, as well as served as general manager for Cars.com. Henry holds an MBA from Harvard Business School, a JD from Georgetown University, and a BA in Economics from Columbia University.
The Baltimore Chapter of the American Marketing Association (AMA Baltimore) today announced that its members have elected Barnaby Wickham as new Board president, as well as the addition of five new vice president-level Board members for the 2013-2014 year.
Barnaby Wickham is an experienced and highly productive marketing professional with demonstrated success in integrating traditional marketing with the latest digital tools to maximize sales and profitability. Through his career, Barnaby has been an entrepreneur, senior marketing manager and client advocate. In his current capacity as Director of Marketing at Met Laboratories, Inc, Barnaby leads the development and execution of digital and e-marketing initiatives and is responsible for strategic communications, budgeting, P&L management and data analysis. Barnaby graduated from Bates College, and received an MBA from University of Maryland, Robert H. Smith School of Business. Read the rest of this entry »
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Session Presenter: Jason Cohen, Rockit Digital
There’s an old marketing principle that states “80% of your profits come from 20% of your customers”. This principle implies that, on average, only 20% of your customers are ‘repeat customers’, a relatively small percentage of your overall consumer database. Small changes in marketing and sales strategy can have a large impact on sales. This presentation will explore how simple shifts in marketing resources to collect and utilize consumer data (using digital, social and mobile data collection tools) can create a longer tail of consumer engagement, increasing frequency, average sale, or consumer life cycle to make sure you hit that 80% mark easily.
Event Details:
Date and Time:
April 10, 2013
6:30-6:45pm Appetizers and Networking
6:45-8:00pm Presentation
Address:
Mt. Washington Tavern
5700 Newbury Street
Baltimore, 21209
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Jason Cohen
President, Rockit Digital
Jason Cohen is a digital marketing strategist and creative thinker with more than 20 years experience serving on both sides of the table; as marketing manager and as consultant to organizations large and small.
Throughout his 20+ years in the trenches, Jason has managed marketing campaigns for Pizza Hut, Sony, RJ Reynolds, MTV, Pepsi, M&M Mars, Comcast, the University of Maryland system and more. He has served in a variety of roles, including: Marketing Manager, Business Development Specialist, Communications Director, and now, as President of Rockit Digital.
Now entering its third year, Rockit Digital has become a formidable presence in the digital marketing landscape in the mid-Atlantic area. Rockit specializes in creating custom social and mobile marketing strategies for business. We cultivate consumer data across multiple digital platforms to generate sales.
For more information on Rockit Digital Marketing, visit:
• www.rockitdigital.com
• www.facebook.com/rockitdigital
• @rockitdigital
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Session Presenter: Jonathan Wachs, Offit Kurman
There are exclusive rights available for the intellectual property (IP) assets you create at work! Most people spend a majority of their work life creating IP for themselves or others. Forms of IP include software code, literary and musical works, discoveries and inventions, unique words, phrases, symbols, and designs. In this seminar, you will learn how to identify, register and protect IP rights through patents, trademarks, copyrights, trade secrets and how to develop an IP protection plan for you and your business.
Event Details:
Date and Time:
March 27, 2013
7:30am Registration, Networking, and Continental Breakfast
7:45am Presentation Begins
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Jonathan Wachs
Principal, Offit Kurman
Jonathan Wachs provides strategic counseling to clients in the areas of intellectual property and commercial transactions. As head of the firm’s Intellectual Property Practice Group, Mr. Wachs works closely with clients to develop, register, analyze, enforce and transfer intellectual property assets in a customized, cost-efficient and highly effective manner. Mr. Wachs additionally conducts intellectual property audits through which clients learn the nature and value of their intellectual property assets and the steps needed to protect such assets from misappropriation or dilution. He has also successfully negotiated and completed several multi-million dollar business transactions and has served as general counsel to several small and mid-sized businesses and organizations in various industries and professions. He also manages New Paradigm Counsel, a service offering of the firm that provides outsourced legal departments.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Session Presenter: Erik Hansen, Bates Creative
Attention spans are contracting, commercials are filtered, messages have a character limit and the competitive landscape is increasingly cluttered. The greatest weapon we have is design.
“Design is not limited to the styling of cars or the planning of buildings. It can determine the success of any man-made object, process, or experience.”
~ Neumeier, Marty. “Metaskills: Five Talents for the Robotic Age”
In order to build awareness, motivate action and build loyalty, companies and organizations must have a compelling story to engage their constituents. With rapidly evolving communication channels, design is the red thread that ensures the experience from the inside-out is consistent, memorable and fosters the goals of the brand.
From trade association to consumer products, there are endless opportunities to differentiate and deliver value – but only design will give brands personality and a visual language that builds a community of advocates, ambassadors and champions to stay relevant. Attendees will leave this event with answers to the following questions:
- What is design (thinking)?
- What drives brand experience?
- How to evolve and manage a visual language?
Date and Time:
March 13, 2013
6:30-7:00pm Appetizers and and Networking (1 drink ticket included)
7:00-8:00pm Presentation
Address:
Alizee (Inside the Inn at the Colonnade)
4 West University Parkway
Baltimore, 21218
Parking at the Inn at the Colannade will be validated for this event.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Erik Hansen
Creative Director, Bates Creative
Erik Hansen leads the Bates Creative design team. Erik specializes in branding and experience design, ensuring that every touch point tells a story that connects clients with constituents. His analytical approach blends strategy with design thinking, enabling the Bates Creative team to deliver results linked directly to client goals for differentiation, market disruption, and validation.
Erik is recognized in the industry for his progressive approach and frequently shares his passion for design thinking, branding, and non-traditional design career paths at workshops and other public speaking events.
Prior to joining Bates Creative, Erik taught Corporate Design and Branding as an Adjunct Professor at George Mason University and Boston University CIDA. He founded Think Monumental, a boutique ideation, branding, and creative agency in Washington DC and is the former Director of Marketing + Brand Strategy at ASID. Erik holds a BFA in Graphic Design from Corcoran College of Art + Design.
On September 5th, we honor the best in Baltimore marketing at our annual awards gala, The Marketing Excellence Awards.
The Marketing Excellence Awards are presented each year to an individual or organization that plans and implements the best marketing campaign with a regional component that can demonstrate the campaign’s success with measurable results. This year, we are pleased to present awards to the following categories: National, Non-Profit, B2B, B2C, Social Media, Search Engine and others.
We will honor some of Baltimore’s finest including:
| Applicant/Finalist | Campaign |
| Aerotek | Online Marketing Campaign |
| BGE | Smart Energy Branding |
| Devaney & Associates | Maryland Cyber Challenge & Conference |
| GKV | St. Joseph Aspirin |
| Gross Mendelsohn & Associates CPAs | Firm Website |
| Incite Creative | Library Project Campaign |
| MET Labs | Medical Product Safety |
| Outlaw Advertising | “Show Your Soft Side”(Mayor’s Anti Animal Cruelty Commission) |
| Presidio | Cupcake Truck Campaign |
| R2i | New Website (Thompson Creek Window Company) |
| Web Ad.vantage | Visit Baltimore Campaign |
| Web Mechanix | Organic and Paid Search (Express Countertops) |
One of these amazing campaigns will win the highest honor: Overall Winner, Marketing Excellence 2012.
Who do you think will win the highest honor? Let us know on Facebook or Twitter!
Learn more about the MEAs and register for your seat (or table) today.
The Baltimore Chapter of the American Marketing Association (AMA) today announced that it has named Keith Michel as its new Board president, as well as the addition of three new vice president-level Board members for its 2012-2013 year.
Keith Michel is a results driven marketing professional who has successfully managed the strategic planning and daily needs of a diverse set of businesses. Through his career, Keith has been an entrepreneur and senior marketing strategist for top brands like McDonalds, Giant Food and the Washington Post, as well as an advertising account executive. In his current capacity as Marketing Manager at Laureate Education, Keith leads the development and execution of brand positioning, new product launches, marketing strategies, online advertising, data analysis and driving enrollments for The Richard W. Riley College of Education and Leadership at Walden University. Keith graduated from Skidmore College. Read the rest of this entry »
This month, the Baltimore AMA is thrilled to present our monthly volunteer award to Megan Campbell. As the AVP of Communications for the Baltimore AMA chapter, Megan has done an incredible job managing content and blogger outreach for our website. She’s locked in some super talented writers and keeps each and every one of them on a timely schedule.
Thanks to her project management and communication skills, our blog is chock full of great content and is constantly updated. Her efforts have lead to increased readership, web hits, and engagement with our members and followers. We’re very proud of each and every contributor and Megan keeps it all in control. When Megan isn’t “herding cats” as I like to call her blogger outreach efforts, she is the Director of Marketing and Communications at Capitol College implementing strategic marketing and communications initiatives to internal and external audiences. Megan studied communication design at UB and resides in Columbia, MD with her husband Alex and her two beautiful children. Congrats Megan! We couldn’t do it without you!!!
AMA Baltimore members are invited to attenhour day and a half long event in Washington DC on the topic of building brand through custom content.
Custom Content Council, the leading professional association for custom media, is hosting its fifth annual Custom Content Conference in Washington, DC from March 21-23 at the Hotel Monaco.
The event is a series of high-level marketing conversations focused on building a brand through custom content. Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across the print and digital landscape. Expected to attend are over 150 media executives, including marketers, owners of custom content companies and the heads of integrated marketing divisions at large publishing companies (i.e., Time Inc., Meredith, Hearst, etc.). It’s a high powered group interested in learning about new and innovative marketing tools and programs. Read the rest of this entry »
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
