Raising funds during a pandemic may seem impossible, but Towson University’s 2020 “Big Give” campaign exceeded last year’s results in both donors and dollars.
Companies need to use their marketing automation tools to create a personal connection with their customers. Learn how in this article.
While steps are being taken to make the workforce more diverse and inclusive, we still have a long way to go. Learn about neurodiversity, neuro-diverse workers and more in this post.
Customers are expecting to have insight into and control over their data, & the law will be on their side in your locale, if it isn’t yet. Learn about CCPA & more in this post.
How can marketers effectively use artificial intelligence (AI) while remaining sensitive to consumer concerns? Here are a few tips.
The effects of the COVID-19 shutdown are impacting the way businesses engage with their audiences. Creating virtual communities is one way to stay connected.
Air Force major and public affairs instructor, Katie Cousins shares the Sight Model, a reverse engineer concept to evaluate the impact of marketing and communications campaigns.
Budget is a top challenge for non-profit marketers. Shawn Herne, Executive Director at The Babe Ruth Birthplace Museum, shares a few tips about budget, ROI, and more.