A great marketing book sticks with you days, weeks, even months after finishing it. THIS IS MARKETING: You Can’t Be Seen Until You Learn to Be Seen by Seth Godin is a great marketing book that can help and inspire marketers at all levels.
Amidst a national conversation on equity in all areas of society, companies large and small are turning their attention to creating a more diverse workforce and a more inclusive environment. Kristen Reese of Bozzuto shares 3 areas where marketing can have the biggest impact on promoting diversity & inclusion within company culture.
Maintaining a productive in-house marketing department requires a few proactive steps from the marketing department. AMA Board member, Dana Hamer, shares her tips in this post.
At our October AMA in the PM, Joseph Papa, Director of Channel Marketing at AT&T, spoke about marketing analytics, setting up a framework, & more. Here are three takeaways from his presentation.
AR and VR are some of the most exciting emerging technologies available today. AMA Baltimore spoke with Alexander +Tom, a digital innovation company in Baltimore, MD to learn more about them, how AR and VR can impact the user experience, and more.
Need marketing motivation after a fun summer? AMA Baltimore shares three books to read this fall to inspire you in your creativity, communications and more.
Social media advertising is constantly changing and can be tricky to navigate. Organic posts used to be sufficient in order to reach your audience, but sites like Facebook have shifted toward paid advertising. SR&B shares a few ways to get your message seen on Facebook.
You don’t have to settle for a job or position because you feel you’re unqualified to do something else. By constantly evolving, learning, and meeting people, you can achieve the career your want. President Elect and VP of Marketing & Communications, Brynn Devereaux shares four ways to help you prepare your career.
Immediate Past President Dov Hoffman shares how AMA Baltimore has shaped his career as a marketer and why he has a deep appreciation for the organization that is committed to making marketers better marketers in the Greater Baltimore marketing community.
Marketers are low-hanging fruit for hackers. Their day-to-day activities make them vulnerable to attacks. Summit Business Technologies shares a few insights into assessing security risks and building a workplace strategy to protect an organization and clients.