Blog

The State and Future of Marketing with AMA CEO, Russ Klein

On November 29th, Russ Klein, CEO of AMA, will visit Charm City to speak about “The State and Future of Marketing.” Klein’s talk will address the evolution of marketing, the role of today’s marketer, and how to stay on top of a socially driven world. AMA Baltimore is thrilled to host the event and asked Klein a few questions about marketing and advice for marketers.

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“Intern” does not mean “free labor.” An internship is designed to help future employees get real world experience and technical knowledge. Board Member Takisha Toler, PhD shares her insights into Millennials and Gen Z students, tips for cultivating a valuable internship, and what to expect from this new wave of employees.

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Promotional items tend to be an afterthought. Poor planning and under-representation in a marketing budget can make it hard to create innovative swag. AMA Baltimore sponsor, Crown Trophy, shares their tips to keep promotional items relevant and effective.

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Social media is an important element to help you achieve your marketing objectives. Here are 9 steps to master a successful social media strategy.

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The 7 Big Problems in the Marketing Industry

Rapid technological advances and the resulting changes in business processes have impacted how and when we communicate with customers, tell our stories, and execute our campaigns.

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Website redesign doesn’t have to be stressful or intimidating. SR&B shares their tips on how to easily navigate a website redesign and successfully maximize ROI.

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On May 11th, The Maryland Zoo in Baltimore hosted AMA Baltimore to share their experience in rebranding a historic institution with an already identifiable brand.

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The marketing team at Euler Hermes North America, an insurance company specializing in trade credit insurance, faced the challenge of generating leads head-on.

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While Carroll Hospice enjoyed a 70% market share in Carroll County, they knew they could serve more families. Carroll Hospice embarked on an awareness and education campaign.

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Area college students enjoyed an afternoon of learning and networking at AMA Baltimore’s 25th annual Undergraduate Student Job Search Workshop at the Loyola Graduate Center in Timonium on Saturday, April 1.

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