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takafumi watanabe

Mentorship can benefit your life in more ways than one. Takafumi Watanabe, student at Johns Hopkins Carey Business School and past participant of AMA Baltimore Mentor Connections, shares his experience as a mentee and his tips on how to make your mentorship experience effective.

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Euler Hermes North America was the 2nd Runner-Up Campaign of the Year winner at the 33rd Annual Marketing Excellence Awards. In 2017, the marketing team set a goal to increase customer retention and their NPS score. Through the launch of their initiative, True Customer Centricity, Euler Hermes achieved their goals and created an award winning campaign.

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Chase Brexton Health Care was the Runner-Up Campaign of the Year winner at the 33rd Annual Marketing Excellence Awards. Their successful multi-channel Back-to-School campaign encouraging parents to bring in their children for physicals and immunizations is a great example of comprehensive and focused marketing.

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A good mentor and mentee relationship relies on effective communication and a willingness to challenge each other. Jay Atcheson, one of the mentors in our AMA Baltimore Mentor Connections program, shares his experiences as both a mentor and mentee and explains how to get the most out of that relationship.

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Marketing entrepreneurs’ greatest strengths are their creativity and vision. Legal concerns tend not to be high on an entrepreneur’s checklist, but addressing them is essential for success. AMA Baltimore General Council Board Member, Mark Edelson, shares the five most common legal pitfalls for Marketing Entrepreneurs.

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Johns Hopkins Medicine International was our Overall Campaign of the Year at the 33rd Annual Marketing Excellence Awards. Their annual print magazine, Leader, successfully communicated Hopkins’ principles and goals while delivering results. Read on to learn more about their campaign and marketing efforts.

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Stan Phelps, author and founder of PurpleGoldfish.com spoke at our recent AMA in the PM at Price Modern. Attendees learned how to embrace their flaws and amplify their weirdness to make them stand out in business. Missed the event? We share our three takeaways from the event.

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Jean Bunker, vice president of Marketing, Communications and Physician Relations at MedStar Medical Group, speaks with AMA Baltimore about her career, being a marketing leader, and why you should surround yourself with great people.

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Whether you are determining your place in the market or preparing for a corporate rebrand, you’ll more than likely need market research. A segmentation analysis is highly recommended for any major branding research efforts. WBA Research shares their thoughts on segmentation studies and how to keep them effective.

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While social media is a cost-effective and interactive way to promote products and services to a target audience, it is also a fertile ground for hackers, phishers, and other scam artists. Marketers don’t just need to be savvy with their content and metrics; they need to understand the threats they face and be vigilant in preventing attacks on their company’s customers and brand.

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