The marketing team at Euler Hermes North America, an insurance company specializing in trade credit insurance, faced the challenge of generating leads head-on.
While Carroll Hospice enjoyed a 70% market share in Carroll County, they knew they could serve more families. Carroll Hospice embarked on an awareness and education campaign.
Maryland Auto (formally Maryland Automobile Insurance Fund, or MAIF) faced a lack of public awareness and misperception of its brand among both consumers and sales partners.
Marketers and communicators build brands by telling stories through visuals, content, and design. They highlight the qualities that make companies attractive and unique to their audience.