Blog

building a great marketing team

Being an effective team leader requires a number of valuable skills. From hiring the right person to cultivating the team culture, a leader needs to think about their team and the results they need to achieve. Patricia Banks shares a few tips and insights into being an effective leader and building a great marketing team.

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For as much fun as social media is personally, it can be intimidating to brands. Navigating algorithms, developing strategies, and creating content are hard enough without worrying about cyberattacks. At our recent AMA in the PM, ZeroFOX and Hootsuite shared tips on building and protecting brand reputation on social media. Here are three takeaways.

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Mentorship can benefit your life in more ways than one. Takafumi Watanabe, student at Johns Hopkins Carey Business School and past participant of AMA Baltimore Mentor Connections, shares his experience as a mentee and his tips on how to make your mentorship experience effective.

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Euler Hermes North America was the 2nd Runner-Up Campaign of the Year winner at the 33rd Annual Marketing Excellence Awards. In 2017, the marketing team set a goal to increase customer retention and their NPS score. Through the launch of their initiative, True Customer Centricity, Euler Hermes achieved their goals and created an award winning campaign.

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Chase Brexton Health Care was the Runner-Up Campaign of the Year winner at the 33rd Annual Marketing Excellence Awards. Their successful multi-channel Back-to-School campaign encouraging parents to bring in their children for physicals and immunizations is a great example of comprehensive and focused marketing.

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A good mentor and mentee relationship relies on effective communication and a willingness to challenge each other. Jay Atcheson, one of the mentors in our AMA Baltimore Mentor Connections program, shares his experiences as both a mentor and mentee and explains how to get the most out of that relationship.

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Marketing entrepreneurs’ greatest strengths are their creativity and vision. Legal concerns tend not to be high on an entrepreneur’s checklist, but addressing them is essential for success. AMA Baltimore Board Member, Mark Edelson, shares the five most common legal pitfalls for marketing entrepreneurs.

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Johns Hopkins Medicine International was our Overall Campaign of the Year at the 33rd Annual Marketing Excellence Awards. Their annual print magazine, Leader, successfully communicated Hopkins’ principles and goals while delivering results. Read on to learn more about their campaign and marketing efforts.

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Stan Phelps, author and founder of PurpleGoldfish.com spoke at our recent AMA in the PM at Price Modern. Attendees learned how to embrace their flaws and amplify their weirdness to make them stand out in business. Missed the event? We share our three takeaways from the event.

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Jean Bunker, vice president of Marketing, Communications and Physician Relations at MedStar Medical Group, speaks with AMA Baltimore about her career, being a marketing leader, and why you should surround yourself with great people.

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