Blog

Maryland Auto (formally Maryland Automobile Insurance Fund, or MAIF) faced a lack of public awareness and misperception of its brand among both consumers and sales partners.

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AMA Baltimore welcomed Erik Hansen, President and Chief Creative Officer and Katie Hansen, of Mekanic to showcase their strategy on how to unlock the powers of ideation.

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Marketers and communicators build brands by telling stories through visuals, content, and design. They highlight the qualities that make companies attractive and unique to their audience.

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