Launching a successful rebrand takes time, patience, and skill. At our January AMA in the PM, Maryland Auto Insurance and Planit spoke about the steps taken to launch an award winning rebrand. In case you couldn’t make it (or want a refresher), we pulled three takeaways from their presentation.
Most people create their marketing budgets based on last year’s figures. This process may work for some, but there are budgeting basics that marketers should evaluate when creating a budget. AMA Baltimore board member, Philippe Lerner, shares three budget tips for marketers.
A new year is exciting and fresh, but it can be hard to focus after the final push of the year prior. To help you streamline your efforts for 2018, AMA Baltimore asked a few local agencies for their tips, trends and issues to be aware of in 2018.
AMA Baltimore made a promise to make 2017 the best year ever for our members. Unlike most resolutions, we were able to keep our promise. In this post, we look at new brand elements, look at AMA classics, highlight events, and look at ways to get involved in 2018.
Print has seen a lot of change with the onslaught of digital marketing, but print really complements digital well. It should be an integral part of any marketing plan. HBP shares a few ways to incorporate print into your marketing strategy to make an impact with your customers.
As marketers, we are challenged to find which vehicles will deliver the most leads, conversions, and sales. Recognizing the need for scientific data to optimize marketing budgets and evaluate the profitability of specific market segments, increasing numbers of businesses are using call tracking as a way to measure campaign performance and customer acquisition.
Our November 29th AMA in the PM with AMA CEO Russ Klein was informative and inspiring. Klein spoke about the State and Future of Marketing – experience design, technology, and re-framing the way marketers think about marketing. In case you missed the event, we pulled four takeaway points from Klein’s presentation.
Entries for the 2018 Marketing Excellence Awards are due on January 12th, 2018. All organizations – big, small, non-profit – are encouraged to enter their best marketing campaigns and join us for a night of celebration. To help you with your entry, we asked a few of last year’s winners for their tips on how to create a winning submission and why you should enter.
On November 29th, Russ Klein, CEO of AMA, will visit Charm City to speak about “The State and Future of Marketing.” Klein’s talk will address the evolution of marketing, the role of today’s marketer, and how to stay on top of a socially driven world. AMA Baltimore is thrilled to host the event and asked Klein a few questions about marketing and advice for marketers.
“Intern” does not mean “free labor.” An internship is designed to help future employees get real world experience and technical knowledge. Board Member Takisha Toler, PhD shares her insights into Millennials and Gen Z students, tips for cultivating a valuable internship, and what to expect from this new wave of employees.