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We are pleased to announce a new professional education opportunity for members and non-members alike. Our friends at Planit will host an amazing and informative session on the role of measurement in PR and social media campaigns.
The Role of Measurement in PR and Social Media Campaigns
Discover how to build a measurement strategy into integrated PR and social media efforts. No matter the size of the campaign or how extensive the budget, it is still important to identify key performance indicators, set measurable and attainable goals, and choose the right mix of tools to measure results. Attendees will learn how to quantify these results to show success and how to be nimble and adjust course to further optimize the campaign.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
When:
October 10, 2012 at 7:00 PM
Where:
Planit
Lockwood Place Building
500 E. Pratt Street
10th Floor
Baltimore, MD 21202
Phone: 410.962.8500
Fax: 410.962.8508
Email: info@planitagency.com
REGISTER HERE: http://www.eventbrite.com/event/4451091334
Presenters:
Caitlin Mills, Director of Public Relations
As director, Caitlin oversees Planit’s public relations and social media departments. She is responsible for developing strategic public relations and social media campaigns that are designed to meet the business goals of Planit’s clients. She oversees the planning and execution of these communications efforts and ensures that they stay on budget. Caitlin also plays a vital role in the continued growth of the department, identifying PR and social media opportunities for Planit’s current and potential clients. Caitlin has experience developing and executing strategic campaign initiatives for clients such as M-Edge Accessories, FILA, DuClaw Brewing Company, DEWALT, and W. L. Gore & Associates. Prior to joining Planit, she was an associate at Warschawski, a Baltimore-based marketing firm, where she executed national media relations campaigns and secured coverage in high-level media outlets. Caitlin holds a Bachelor of Science degree in marketing from the University of Maryland, College Park.
Jason Losover, Digital Marketing Strategist
As digital marketing strategist, Jason works with Planit’s clients to ideate, execute, measure, and analyze digital marketing strategies. He specializes in search engine, social media, eCommerce, and email marketing and uses analytical tools to determine the success of online and offline marketing efforts. He ensures that digital campaigns are optimized to meet and exceed the goals of Planit’s clients. Jason has worked with clients such as Mally Beauty, Def Jam Records, Fila, Senior Helpers, McCormick, ANCILE Solutions, and New Horizons. Previously, Jason worked for Calvert Education Services, an international homeschooling and virtual schooling not-for-profit education provider. Jason managed Calvert’s digital marketing efforts, focusing on lead generation, eCommerce, social media, and email marketing efforts.
Kelsey Reck, Social Media Strategist
In her role as social media strategist at Planit, Kelsey’s responsibilities include developing and overseeing the execution of social media strategies on behalf of clients. She also assists in community management of client’s social presences. She has experience with both national and regional brands ranging from Fila, McCormick, and Senior Helpers to Valley Motors Auto Group and Burke & Herbert Bank. In April, Kelsey was featured in the Baltimore Business Journal as a social media contributor, educating readers about “finding their Twitter rhythm.” Prior to joining Planit, Kelsey worked in retail marketing for companies such as J.Crew and Urban Chic. She is a graduate of University of Maryland, College Park, where she earned a Bachelor of Arts degree in English.
REGISTER HERE: http://www.eventbrite.com/event/4451091334
By now you’ve heard of Pinterest. I’ll even bet that you’ve probably seen stories about why your brand needs to be on Pinterest. You may even be annoyed by all of the Pinterest articles, because I know I am. But this is not just another blog post on why you need to be on Pinterest, or a hot list of brands using Pinterest well. Nope. I’m going to share a concept around the interest graph – the backbone of almost all bookmarking and visual social sites.
THE SOCIAL GRAPH
Courtesy of facebook
Many social media sites have some sort of graph identifying various characteristics of each user. Facebook uses the “Social Graph” where individuals are connected based on social characteristics – friends, colleagues, family, live near each other, grew up together, are regulars at the corner bar, met at a networking event, etc. On Facebook, our behavior is very social, too. We tag ourselves and friends in photos, we share videos of the kids doing silly things, we share cool news stories and start conversations around hot topics, and more. We are connected to each other through social identifiers. Read the rest of this entry »
By now you’ve heard the news about Facebook Timeline for brand pages. You’ve probably read a few blog posts about the changes and have observed how all of the cool kids are using Timeline for their brands. I’m bringing you a big daddy post about Timeline, what you really need to know, and throwing in some resources that you may have missed.
Why the big deal?
As a client of Facebook, I have been super excited about the new Timeline changes. In fact, I was so excited that they invited me to their offices in Austin, TX while I was at SXSW. (Okay, so the invite came before Timeline was released, but still…and yes, I signed the “Wall!”) I couldn’t stop smiling while at their offices, chatting it up with Facebook product managers, engineers, sales and marketing folks, and others. All about the new Timeline possibilities. Oh, and I’m pretty sure that everyone on my floor at the office could hear me oohing and ahhing during Facebook’s first ever Facebook for Marketers Conference (fMC). Seriously, I love the new changes!
Here’s why:
• The timeline allows brands to tell a much larger story about their brand through content, photos, videos, milestones, and more. Think of Facebook as the new history book. Read the rest of this entry »
AMA Baltimore members are invited to attenhour day and a half long event in Washington DC on the topic of building brand through custom content.
Custom Content Council, the leading professional association for custom media, is hosting its fifth annual Custom Content Conference in Washington, DC from March 21-23 at the Hotel Monaco.
The event is a series of high-level marketing conversations focused on building a brand through custom content. Speakers represent a variety of disciplines and engage attendees in conversation about improving content, building stronger brands, and exploring new methods to monetize custom media programs across the print and digital landscape. Expected to attend are over 150 media executives, including marketers, owners of custom content companies and the heads of integrated marketing divisions at large publishing companies (i.e., Time Inc., Meredith, Hearst, etc.). It’s a high powered group interested in learning about new and innovative marketing tools and programs. Read the rest of this entry »
The American Marketing Association (AMA) is once again proud to announce its annual call for nominations for the 2012 Marketing Excellence Awards to be held in June. The AMA recognizes the hard work and results of local marketing campaigns and the professionals who put them together for their companies and clients. We look forward to honoring these outstanding efforts during an evening of dinner, networking and fun!
This is your time to show off your hard work!
Who’s Eligible to Enter?
The Marketing Excellence Award is given each year to an individual or organization that plans and implements the best marketing campaign and can demonstrate the campaign’s success with measurable results. The Marketing Excellence Awards will recognize outstanding and effective marketing in our region by awarding the top 8 entries.
Please consider your local and national campaigns from the past year. AMA Baltimore will award as follows:
- 5 local awards – $50 non-member app fee, $0 member app fee
- 3 national awards, $50 non-member app fee, $0 member app fee
This is one of the first years in a while where the actual Super Bowl game was better than the commercials. Yes, I said it. With advertising reports boasting spends upwards of $3.4 million per 30-second spot (WHAT!!!), I expected a whole lot more than lounging polar bears, body painting, Deion Sanders (TWICE), Ferris Bueller, Jerry Seinfeld, vampires, and a dog on a treadmill. And for those of you that don’t know, I’m a Redskins fan. I bleed burgundy and gold. And in a year where I had little to root for, I was really rooting for a quarterback sneak in this year’s commercials. I was sadly disappointed.
Let’s start with the first quarter commercials. Read the rest of this entry »
By Ed Weiss
Heck no. That’s the bad news. But here’s the good news: If you’ve been following my blog for the past few months you already took a lot of the preliminary steps: you created or reviewed your mission statement. You identified your target audience, studied your competition regarding their product or service, and examined the way they “talk” about their products/services. You have done self-examination to see where your brand is stronger than they are and how you can differentiate your organization from your competitors. You have also identified ways in which you can get your employees to become brand advocates. Read the rest of this entry »
by Meghan Ray Virro
Before you spend your entire holiday gift budget on the tower of confections, fruit basket or other artfully arranged goodies, consider that your clients, donors, customers, and vendors might appreciate a gift just as valuable: a personal thank you. Read the rest of this entry »
If you haven’t dipped your toes into the social media waters, it can be overwhelming at first. Confusing or frightening, to say the least. You shouldn’t create a Facebook, LinkedIn, or Twitter presence just because “everyone else is doing it.” That’s not going to cut it nor is it going to be of value.
Before you dive into the deep end and worry about drowning in social media, do yourself a favor (yes, you can thank me later) and answer the following questions:
- What are we trying to achieve through our social media activity?
- How do we measure our goals?
- Who is our audience?
- Have we started listening yet?
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
