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The Baltimore Chapter of the American Marketing Association (AMA) today announced that it has named Keith Michel as its new Board president, as well as the addition of three new vice president-level Board members for its 2012-2013 year.
Keith Michel is a results driven marketing professional who has successfully managed the strategic planning and daily needs of a diverse set of businesses. Through his career, Keith has been an entrepreneur and senior marketing strategist for top brands like McDonalds, Giant Food and the Washington Post, as well as an advertising account executive. In his current capacity as Marketing Manager at Laureate Education, Keith leads the development and execution of brand positioning, new product launches, marketing strategies, online advertising, data analysis and driving enrollments for The Richard W. Riley College of Education and Leadership at Walden University. Keith graduated from Skidmore College. Read the rest of this entry »
This month, the Baltimore AMA is thrilled to present our monthly volunteer award to Megan Campbell. As the AVP of Communications for the Baltimore AMA chapter, Megan has done an incredible job managing content and blogger outreach for our website. She’s locked in some super talented writers and keeps each and every one of them on a timely schedule.
Thanks to her project management and communication skills, our blog is chock full of great content and is constantly updated. Her efforts have lead to increased readership, web hits, and engagement with our members and followers. We’re very proud of each and every contributor and Megan keeps it all in control. When Megan isn’t “herding cats” as I like to call her blogger outreach efforts, she is the Director of Marketing and Communications at Capitol College implementing strategic marketing and communications initiatives to internal and external audiences. Megan studied communication design at UB and resides in Columbia, MD with her husband Alex and her two beautiful children. Congrats Megan! We couldn’t do it without you!!!
Congratulations Debbie Wright! You are AMA Baltimore’s January 2012 Volunteer of the Month. This is our time to share your amazing contributions to our chapter with the world!
Debbie is one of our longest standing members, as she joined the Baltimore chapter in 1983 (sheesh, she was practically in diapers). Her loyalty and commitment shines through as she serves on the membership committee. Each month, Debbie is responsible for membership retention and engagement, and judging by our solid and growing membership numbers, she does an excellent job. In addition, she manages the Marketing Career Network job database for AMA Baltimore.
In her spare time, Debbie is a marketing manager for FedChoice Federal Credit Union managing events, advertising efforts, and marketing materials to prospects and customers. On top of it ALL, she finds time to help her daughter select a college and enjoy Katy Perry concerts with her husband (no, we’re not kidding, she is a very avid Katy Perry fan).
Debbie – thank you for everything you do for this chapter and we all look forward to continued success.
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Are you jealous of Debbie? Do you want to volunteer? Don’t be shy – there’s always something for you to do. For volunteer opportunities, please send an email to our President Rob Macdonald at rob@amabaltimore.org.
Happy New Year fellow Baltimoreans! The Baltimore AMA has come back from the holiday with more energy than ever! We’ve got a few great events lined up for January and February that you simply can’t miss. See below and mark your calendar to soak in some awesome content.
Jan 27th 7:30-9AM: Non-profit Marketing Special Interest Group – Clipper Mill, Baltimore
Running a business in today’s economy has plenty of challenges, of which non-profits are no exception. Nonprofits have unique advantages but face many challenges that traditional business organizations do not.
Marketing with limited resources is one of the biggest challenges of non-profits in the country. In this roundtable discussion, Big Brothers and Big Sisters of Central Maryland are your hosts to share your marketing magic tips and best practices for maximizing budgets and resources.
Click here to learn more and register now for the Non-Profit Marketing SIG meeting.
Jan 31st 7:30-9AM: Marketing Technology Special Interest Group – Morton’s The Steakhouse
Joe Zuccaro, CEO of Allinio, will review the different marking automation platforms used in lead management. From setting up a lead management process to implementing a lead scoring system, Joe will provide a framework for marketing to the sales funnel.
Click here to learn more and register now for the Marketing Technology SIG meeting.
Feb 8th 7:30-9AM: Creating a Content Marketing Strategy – Morton’s The Steakhouse
Join AMA’s own Katie Roberts in a content marketing strategy session where you will learn how to understand your target audiences, build a content calendar, establish baseline metrics, and more leveraging integrated social media platforms. This is a hot topic, so be sure to sign up early.
Click here to learn more and register now for the Content Creation Marketing Strategy
AWESOME PARTNER EVENT: BBJ Presents: BIZ BUZZ AWARDS
Feb 9, 2012 at Leinenkugal & Luckies
The BBJ’s inaugural Biz Buzz Awards will recognize Greater Baltimore’s best in social media. The BBJ will award the companies, bloggers, vloggers, and Tweeters who most successfully and creatively used their mediums to generate business and interest in their products.
Click here for details and registration info!
See you at your next AMA Baltimore event!
The Baltimore AMA was proud to honor Afnan Idris, Professional Development Chair for Salisbury University’s AMA chapter, volunteer of the month in September. Afnan does an excellent job connecting other local collegiate AMA chapters with the Baltimore chapter through event planning and social media. Even though she is our youngest board member, she has proved to be a natural networker by securing dynamic speakers to plan and promote successful events for her local chapter.
In addition to her work with the AMA, Afnan is the emerging face of student business leaders at Salisbury University, with award winning pursuits of professional development and leadership skills. With work experience in the Middle East, pursuing a dual major in Marketing/Information Systems, and a minor in Spanish, Afnan is creating the new standard of being a well-rounded student. Recently, she has developed a new Professional Development Series through AMA Salisbury to assist fellow students to enhance personal development, strengthen leadership, and expand their networks.
Congrats Afnan! We’re proud to call your our own. Keep up the great work!
AMA Baltimore is pleased to highlight Jorge Eduardo Castillo, Corporate Director, Business Development & Marketing at Passport Health as April’s member profile. Following our tradition, throughout the year, we showcase some of the area’s extraordinary marketers allowing the rest of the community to familiarize and connect with these individuals as well as with their respective companies.
Jorge is in charge of all facets of the business development cycle for Passport Health, including marketing design and development, corporate client services, strategic alliances/affiliate partnerships, franchisee management and process reengineering. Read the rest of this entry »
Continuing our monthly tradition, we recognize an AMA Baltimore member, who also happens to wear the hat of an outstanding marketer within the Greater Baltimore business community. For February, we highlight Carmen Campbell, a past AMA Baltimore Chapter President, who recently spearheaded an effort that resulted in a corporate sponsorship package between T. Rowe Price, a global investment management firm, and AMA Baltimore.
As a Senior Marketing Manager with the firm’s Individual Marketing Group, Carmen realized the need to create a deeper awareness of the AMA’s local chapter among T. Rowe Price’s various marketing divisions. Important brainstorming sessions took place last summer within the firm that led to T. Rowe’s decision to partner with the Baltimore Chapter. This new corporate sponsorship package covers nine T. Rowe Price associates across five different divisions. Read the rest of this entry »
The AMA Baltimore is committed to recognizing and highlighting members who are experts in their fields and are exceptional contributors to Baltimore’s marketing community. We recognize Laura A. Meck. Laura is the CEO of Sonata Venture Solutions, LLC in Westminster, MD.
For the past twenty years Laura has been providing marketing, branding and public relations services for growing companies. She firmly believes if you have a strong strategic plan in place to drive your vision and mission, your budget, leads and revenue will follow. Too often prospective and existing clients, while they continue to increase their marketing budget for advertising, they are not approaching it strategically. Sonata Venture Solutions provides the experience and expertise for growing companies, helps them develop strategic roadmaps with measurable action items. Without a plan, how can you know where you are headed?
Laura A. Meck is always interested in other like-minded marketing professionals who believe in “It starts with Strategy.”
Twitter: @LMeckPR
Paula Bragg
Following our tradition of highlighting an AMA Baltimore member who has contributed exceptional value to the chapter, we recognize Paula Bragg. Paula is Director of Strategic Marketing for the Big Brothers Big Sisters and the Maryland Mentoring Partnership in Hampden, MD. Paula is also the Vice President of Sponsorship for the AMA Baltimore.
Paula is responsible for the agency’s overall marketing strategy with an emphasis on designing and implementing events which serve not only to increase financial support, but also awareness of the programs and their outcomes on the children who are served. In addition, Paula also focuses on positioning the BBBS/MMP as Maryland’s largest mentoring agency, through website visitation, social media, and special events.
marcidevries
Dov Hoffman
Amy Garland
Jennifer Glass
Megan Campbell
Katie Roberts
