Managing SEM campaigns without the right tools is like hammering nails with a screwdriver. You can do it, but it’s not going to be pretty. As the digital marketing industry becomes more automated, customized, and efficient, marketers need to upgrade their tool kit.
When The Maryland Zoo in Baltimore began their rebrand journey they were faced with not only updating the brand identity, but also building out the ever-growing educational aspect of the institution.
Each year, AMA Baltimore recognizes the year’s best and brightest campaigns at the Marketing Excellence Awards. Awards are presented to organizations and agencies that planned and executed the most creative and successful marketing campaigns.
Attendees met and networked with marketing execs from 20+ agencies and corporations including McCormick & Company, Discovery Communications, The Baltimore Ravens, AOL, T. Rowe Price, IMRE, and more. Through small-group discussions, a panel, and networking sessions, undergraduates of all majors received personal interaction for 4 hours with access to marketers they wouldn’t normally have. Every […]
Gathering marketers and professionals with a common purpose, our goal is to help you connect, engage, and build relationships. Attendees joined us for this casual networking event at R2integrated, headquartered in Baltimore’s Inner Harbor for our #AMAMingle!
Leading brands continually deliver value to customers in ways they didn’t even know they needed. Determining how to package this value is often an intimidating challenge that can hold your business back. Sticking to one playbook doesn’t scale or sustain, so you need to carve time out for efficient and effective ideation that your team […]
If you’re ready to move beyond beer taps and bike share programs and get to the heart of and soul of employee engagement, this was for you. You’ve heard the statistics. You’re feeling the pressure. Employee engagement and recruiting are near the top of every organization’s list of priorities… and for good reason. With the […]
Gathering marketers and professionals with a common purpose, our goal is to help you connect, engage, and build relationships. AMA Baltimore was excited to announce our first networking event of 2017. Those who joined us at Planit fired up their February! This casual networking opportunity was a great chance to connect with other local professionals, […]
Research has shown that employee engagement can drive phenomenal business outcomes, yet recent data shows that just four out of 10 employees feel engaged at work. There are many reasons for lack of engagement, including poor communications. Increasingly, marketers are being enrolled within their companies and on behalf of their clients to bring a fresh […]
Think back to the start of the century. How much have you changed since then? Did you own a cell phone? A tablet? How and where did you make purchases? Consider how much your buying patterns have probably changed over the past 17 years. Baltimore consumers have also changed. Our past AMA in the AM […]