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It’s that time of year again! Super Bowl XLV is just around the corner and that means we are bringing you Super Bowl marketing trivia for the next two weeks.
Here’s this weeks’ trivia question:
An average 2010 30-second Super Bowl commercial cost an avg of $__ million.
1. 2.5 million
2. 2.6 million
3 2.7 million
Text 1, 2, or 3 to see if you are correct.
Good luck!
Tune in on Friday to learn more about the cost of Super Bowl commercials and why companies invest so much in them.
AMA Baltimore Trivia Tuesday is brought to you by Mobile Scoops.
Today’s event – AMA in the AM: An Analytical Approach to Website Redesign and Overhaul
has been canceled due to the snow.
We sure hope you’ve enjoyed playing along with Trivia Tuesday’s! I have to say, it’s been a lot of fun promoting the trivia as well as seeing how many people have answered correctly. You seem to like it, too! We’ve heard things like, “Oh I love the trivia!” and “I wish we played trivia more often!”
Well, guess what? In February, we are bringing you four solid weeks of trivia! Sports trivia to be exact. With major sporting events like the SuperBowl and Daytona 500 coming up, we couldn’t miss the opportunity to talk a little bit about the marketing side of these phenomenal money makers.
Check your text messages, Facebook, Twitter, Linkedin, or right here on the blog every Tuesday at 10:00am for the trivia question. Submit your answer to see if you are correct. Then check back here on Friday’s at 2:00pm to learn more information about the weekly trivia question.
In case you haven’t signed up for mobile messages, including Trivia Tuesday, it’s simple!
Text AMA Baltimore to 34681 and you are automatically subscribed to both event updates and Trivia Tuesday.
Thanks to everyone who has signed up thus far and has participated in Trivia Tuesday! We have more than doubled our mobile subscriptions since rolling out the trivia feature. We are hope to use it to pick door prize winners at future events, conduct live polling, and more! Stay tuned…
Thank you to Mobile Scoops, the mobile messaging sponsor. In case you haven’t had a chance to visit their website, now’s a great time to check them out!
It’s Trivia Tuesday!
This month we are featuring jingles as the trivia theme. C’mon, you know you like to sing along to some of the best jingles of all time. I’ve caught a few of you singing, “I’m gonna wash that grey right outta my hair…”
Now it’s time to play, “Guess That Jingle!“
-
‘I am stuck on ____________, ’cause ____________s stuck on me”
Think you know that jingle?
Text your answer (no space, no hyphen) to 34681.
Check back in two weeks for the next installment of, “Guess That Jingle!” brought to you by AMA Baltimore.
The Baltimore AMA is teaming up with the Baltimore Washington Corridor Chamber to bring you a special offer for an upcoming event. Katie Roberts, Secretary-Elect, will be discussing how social media fits into the inbound marketing strategy to drive bottom line results.
All AMA members can register for the event at the BWCC member rate – that’s a $25 discount!
Event Details:
That’s right! AMA Baltimore’s Trivia Tuesday starts today!
If you are subscribed via mobile to AMA Baltimore, you will get the trivia question as a text. If you aren’t, you can still play Trivia Tuesday!
Today’s Trivia Question:
- What day of the week is consumers’ favorite shopping day?
- Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday?
Trivia runs through 10:00am Friday, December 24.
Text your answer to 34681 to see if you are correct!
Come on back this Friday at 2pm to learn more about popular shopping days and what they mean for retailers.
Happy Last Minute Shopping!
One of the most powerful things about the AMA is the tireless efforts that our board members put in to make every event, communication, and project a success. You may not be aware of all that these individuals do, so Marci DeVries, President of the Batlimore Chapter would like to highlight a few superstars for the month of December.
Katie Roberts – Katie has embraced mobile marketing for the Baltimore Chapter and is taking us into the pockets of marketers throughout the region. We would like to recognize Katie’s brave foray into an area of marketing that is new for her, with our new partner, Mobile Scoops.
Keith Michel – Keith has introduced several new event styles to the Chapter’s roster of in-person get togethers – He has arranged national events including the Social Media boot camp, as well as very successful no-charge events including the Meetup on December 1, and our upcoming roundtable for non profits. We now do offer “something for everyone” in our event roster.
Nichole Kelly – Nichole has undertaken the monumental task of overhauling our e-newsletter. This updated look and content style is her brain child and the entire chapter is thrilled. She also negotiated with a new software vendor, Blue Sky Factory, to host and distribute the newsletter. We hope you like it as much as we do.
Don’t forget there are many opportunities for YOU to get involved. We are currently accepting nominations for the 2011 AMA Board of Directors and Committee members. You can nominate a colleague/friend or it’s totally okay to nominate yourself! This is a great opportunity for you to network with area marketers and help be drive change in the Baltimore region. If you are interested please contact marci (at) amabaltimore.org.
Join us on at THE ASSOCIATED: Jewish Community Federation of Baltimore for an exciting round table discussion about marketing issues facing Non-Profit organizations.
Date: Wednesday, January 12, 2011
Register Now at: http://guest.cvent.com/d/1dqt7y/4W
Time: 12:00 PM -1:00 PM
The Baltimore Chapter of the AMA is pleased to announce the launch of a new networking series aimed at non-profit marketers at which the topics are up to the group and there are no set agendas. We have received a lot of interest in having a forum for people to share and learn from other professionals who face the same important issues and struggles everyday in their jobs. There is no better way to get the answers to those issues than by talking directly to those who have overcome the same challenges such as how to:
o Create effective marketing programs including social media campaigns for fundraising/lead generation
o Overcome limited resources and budget constraints
o Use public relations to further one’s mission when not necessarily creating news/launching a product
o Maintain passion and commitment of staff and contributors
We are excited that The ASSOCIATED: Jewish Community Federation of Baltimore has agreed to host these events at their beautiful downtown facility. A delicious lunch will be prepared and validated parking is provided for all those who attend. And better yet, attendance is FREE for AMA members! We hope to see you at this important gathering at which non-profit professionals can meet to discuss the topics most important to them and get the answers they need to do their jobs more effectively.
Agenda:
12:00 – 12:30 PM Networking and Lunch
12:30 – 1:30 PM Non-Profit Roundtable Discussion
Costs:
Professional AMA Members $0
Professional Non-Members $20
Where: The Associated: Jewish Community Federation of Baltimore |101 W. Mt. Royal Avenue |Baltimore, MD 21201
Phone: 410-727-4828
Parking Info:
Attendees can park in the Cathedral Street Garage (across from the BSO).
Please bring in your ticket for validation at the front desk at The Associated
To Sponsor this event, contact Paula Bragg
The office of alumni relations is once again partnering with the Career Center and other departments on campus to sponsor the Internship Challenge. We are asking all of our alumni, parents, and friends to help us reach our goal of providing 250 summer internships for current Loyola undergraduate students.
Speaker: Chuck Shively- Director of Sales & Marketing at McCormick & Co.
Register Online Now (Click Here)
Sponsored by The Triangle Printing Company
Event Description: Join the Baltimore Chapter of the AMA for an exciting evening with Chuck Shively, McCormick & Company’s Director of Sales & Marketing.
The traditional method of targeting potential customers has changed. Are you familiar with the latest targeting models? Mr. Shively will discuss how he approaches understanding the marketplace and product line(s) and then determines the best sales approach. Having lots of customers isn’t always the best way to gain sales share- it’s having the most profitable customers who best match what you have to offer.
Attendees will learn the traditional four quadrants of market segmentation [Product Development, Diversification, Market Development and Penetration] and then overlay the Tracey model of Low Cost Producer, Customer Intimacy and Innovation sales approach to show how to best fit your sales approach to the business plan. Creating a focus on identifying the potential buyer [who you're selling to] has shifted in the past years to a more comprehensive approach of fitting the consumer’s lifestyle to your value proposition. No one approach is wrong, but you have to be able to leverage your competencies in a way which best fits the available market to gain maximum sales revenue with minimum resource expense.
About Chuck Shively:
Mr. Shively is the Director of Sales & Marketing with McCormick & Co’s industrial group – the “business to business” side which services consumer food manufacturers. They are the brand behind the brand in nearly every aisle of the grocery store- from pet foods to salad dressings. Beginning as a product manager in the spices & herb side of the business managing pepper, cinnamon and kola nuts, he has been with McCormick since 1989. McCormick is a global leader in the manufacture, marketing and distribution of spices, herbs, seasonings, specialty foods and flavors to the entire food industry. Additionally, Mr. Shively has been an Adjunct Professor of Marketing for Towson University since 2005.
Agenda:
6:00 – 7:00 P.M. Networking, Hors D’oueves and Dinner. Cash Bar.
7:00 – 8:00 P.M. Chuck Shively presentation and Q&A.
Costs:
Student AMA Members $25
Professional AMA Members $30
Student Non-Members $30
Professional Non-Members $45
Location:
Louisiana
1708 Aliceanna Street
Baltimore, Maryland 21231
www.louisianasrestaurant.com
Phone: 410-327-2610
Parking Info: Valet, street parking and parking lot available
marcidevries
Dov Hoffman
Tonya R. Taylor
Jennie Sjursen
Katie Roberts
Amy Garland
Jennifer Glass
Jennifer Cruise
Megan Campbell
