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Dan Cathy from Chick Fil-A gets serious about marketing
The Chick Fil-A Event drew over 130 marketers to Towson University
Keith Michel and Marci De Vries strike a pose with Dan Cathy
It doesn’t take any training to recognize that the world’s economy has taken a significant downturn. It does take effective and proven professional development training to guide impacted organizations back to the summit.
A one-day local workshop, Disney’s Approach to Business Excellence program is a rare and affordable opportunity to learn best business practices from Disney insiders. Organizations from across the nation have learned proven philosophies and implemented effective processes to reap the rewards of improvements in leadership, management, service, and brand loyalty.
IMPORTANT: Please use promotional code AMAMNE to receive $50 OFF PER GUEST when registering.
TO LEARN MORE AND REGISTER GO TO: www.KeysBaltimore.com
No prerequisite training required.
Nichole Kelly, one of our board members, was recently published in the Social Media Examiner online. The article is titled 4 Ways to Measure Social Media and Its Impact on Your Brand — Read the full article here
Dan Cathy, President of Chick-Fil-A will share his marketing adventures at a special event offered by the AMA Baltimore and BPRC, AMA Baltimore, AMA DC, AMA Philadelphia, MDSG, and AAM
Melinda Greenberg
By Marjorie Valin, AMA Membership VP
If you live in or around Baltimore, you can’t help but see the large signs in front of dozens of organizations announcing, “(They are) Associated. Are You?”
The signs are part of a multi-channel brand strategy and outreach campaign led by Marketing Director Melinda Greenberg and her 10-person team at The Associated: the Jewish Community Federation of Baltimore. The Associated is the central fundraising and planning organization for the Jewish community. It supports a system of local agencies — each with its own mission, needs and constituencies. THE ASSOCIATED’s marketing department provides an account executive for each internal department and agency in the system.
The combined impact of an economic freefall and a new marketing landscape left Melinda with the same challenges facing most of us: how to do more with less and still meet marketing goals. For The Associated, they are to increase donors and volunteers.
When the organization’s E-Communications Director left to take a job with another nonprofit, Melinda and her team added his responsibilities to their already full portfolios. To reach young adults, they integrated a variety of approaches to their marketing practices and the efforts appear to be paying off. Since adding a presence on Twitter and Facebook, Melinda says, THE ASSOCIATED has seen more young adults at their events.
To reach and engage the broader Jewish community, however, Melinda relies on a 360 degree marketing mix, including print, direct mail, email, and those ubiquitous signs with “The Associated” Brand.
For Melinda, “branding is the reason I joined the AMA — to learn new and better ways to brand. For The Associated, that’s fundamental to our success.”
Connect with Melinda at mgreenberg@associated.org.
You can follow The Associated at:
AMA Members Only — You are invited to a special screening of the movie “The Joneses” on Tuesday, April 13, at 7:30 p.m. in the historic Charles Theater, 1711 North Charles Street.
To prove your membership, please print out the PDF document (see link below) and write your member number on the back.
Enjoy the show…
The Baltimore Chapter of the AMA is kicking off 2010 with an exciting evening in our Professional Speaker Series. This month, we are featuring Laura Pasternak, President and Owner of MarketPoint, a brand management firm that helps organizations strategically differentiate their brands and services in a growing and competitive marketplace. Laura combines executive-level management experience with strategic thinking and creative marketing skills.
Register Online – Click here
Our November networking meeting was held at MELI in Fell’s Point. The attendance (over 70 people) was terrific, and we had fun while making some valuable business connections.
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- Marketing Pros
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- AMA Baltimore Board Members
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- Board members & Guests
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- Mingle, mingle
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- Over 70 attendees
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- Marketing Pros in action
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- Registration Desk
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- Sharing Stories
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- Students Mingle with Pros
marcidevries
nkelly0623
dovhoffman
Tonya R. Taylor