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The Baltimore Chapter of the American Marketing Association, in conjunction with its learning partner R2i, continues its series of webinars targeting marketers of all levels who aim to improve their web marketing savvy.
The second webinar “Welcome to the Visual Web” will take place on Wednesday, November 20, 2012 from 12:00 PM – 1:00 PM EST.
This FREE professional development opportunity is open to AMA members and non-members alike. You just need to register at http://r2iamabaltimorevisualweb.eventbrite.com
Welcome to the Visual Web (Webinar)
REGISTER HERE: http://r2iamabaltimorevisualweb.eventbrite.com
Your message is only as good as its ability to reach people. Over the last year as the content we consume and where we consume it has become increasingly visual, the most effective way to reach people online is through images. People are spending more time on Pinterest than Facebook. And Facebook acquired Instagram for $1 billion. In this engaging presentation, Leigh will explore the rise of the Visual Web and how you can leverage it to shape the knowledge used to make business decisions.
Leigh George, PhD
Director, Digital Strategy, R2integrated
Leigh George is passionate about finding new ways technology can help companies and organizations connect with the audiences they are trying to reach. As Director, Digital Strategy at R2integrated, Leigh helps clients develop, implement and track strategic plans for brand awareness, customer and member acquisition, relationship management, online engagement and community management. Leigh is a frequent speaker on branding and digital marketing and has a Ph.D. in branding history and theory from Binghamton University—one of only a handful of people in the country with that distinction.
REGISTER HERE: http://r2iamabaltimorevisualweb.eventbrite.com
We are pleased to announce an upcoming event from our friends at Mindgrub Technologies who will present on how to maximize your social tools resources for mobile.
11/14/12 – Social Strategies to Push Your Mobile and Web Solutions, presented by MindGrub
REGISTER HERE: http://mindgrubamabaltimore.eventbrite.com/
Adding social to your marketing initiatives for mobile and web solutions is not only for increasing downloads or webviews, it is also about creating an engaged a community around the product. Todd Marks, President and CEO of Mindgrub Technologies will show you how to utilize social tools to create a relationship between your digital solution and that promotes users to successfully increase downloads and mobile brand recognition.
Learn more about Todd here: http://www.linkedin.com/in/mindgrub
Networking and refreshments begin at 7:30am; the speaker will begin by 8am.
The event will take place on the 15th floor of the 1st Mariner Tower in Canton in DoublePositive‘s Baltimore HQ. Free parking is available on the street, and paid parking is available directly across the building in the parking lot (credit cards only accepted for payment). Simply tell the security guard you’re going to the AMA Event held at DoublePositive.
- Student AMA Members $15 plus processing fee
- Professional AMA Members $20 plus processing fee
- Student Non-Members $20 plus processing fee
- Professional Non-Members $40 plus processing fee
REGISTER HERE: http://mindgrubamabaltimore.eventbrite.com/
Don’t miss the American Marketing Association’s premier professional event, the 29th annual Marketing Excellence Awards. The Baltimore Chapter of the American Marketing Association will once again host our annual celebration.
More information coming soon, but for now…mark your calendars!
Wednesday, September 5, 2012
American Visionary Art Museum
It’s that time of year again! Super Bowl XLV is just around the corner and that means we are bringing you Super Bowl marketing trivia for the next two weeks.
Here’s this weeks’ trivia question:

An average 2010 30-second Super Bowl commercial cost an avg of $__ million.
1. 2.5 million
2. 2.6 million
3 2.7 million
Text 1, 2, or 3 to see if you are correct.
Good luck!
Tune in on Friday to learn more about the cost of Super Bowl commercials and why companies invest so much in them.
AMA Baltimore Trivia Tuesday is brought to you by Mobile Scoops.
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We sure hope you’ve enjoyed playing along with Trivia Tuesday’s! I have to say, it’s been a lot of fun promoting the trivia as well as seeing how many people have answered correctly. You seem to like it, too! We’ve heard things like, “Oh I love the trivia!” and “I wish we played trivia more often!”
Well, guess what? In February, we are bringing you four solid weeks of trivia! Sports trivia to be exact. With major sporting events like the SuperBowl and Daytona 500 coming up, we couldn’t miss the opportunity to talk a little bit about the marketing side of these phenomenal money makers.
Check your text messages, Facebook, Twitter, Linkedin, or right here on the blog every Tuesday at 10:00am for the trivia question. Submit your answer to see if you are correct. Then check back here on Friday’s at 2:00pm to learn more information about the weekly trivia question.
In case you haven’t signed up for mobile messages, including Trivia Tuesday, it’s simple!
Text AMA Baltimore to 34681 and you are automatically subscribed to both event updates and Trivia Tuesday.
Thanks to everyone who has signed up thus far and has participated in Trivia Tuesday! We have more than doubled our mobile subscriptions since rolling out the trivia feature. We are hope to use it to pick door prize winners at future events, conduct live polling, and more! Stay tuned…
Thank you to Mobile Scoops, the mobile messaging sponsor. In case you haven’t had a chance to visit their website, now’s a great time to check them out!

This month we are featuring jingles as the trivia theme. C’mon, you know you like to sing along to some of the best jingles of all time. I’ve caught a few of you singing, “I’m gonna wash that grey right outta my hair…”
Now it’s time to play, “Guess That Jingle!“
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‘I am stuck on ____________, ’cause ____________s stuck on me”
Think you know that jingle?
Text your answer (no space, no hyphen) to 34681.
Check back in two weeks for the next installment of, “Guess That Jingle!” brought to you by AMA Baltimore.
That’s right! AMA Baltimore’s Trivia Tuesday starts today!
If you are subscribed via mobile to AMA Baltimore, you will get the trivia question as a text. If you aren’t, you can still play Trivia Tuesday!
Today’s Trivia Question:
- What day of the week is consumers’ favorite shopping day?
- Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday?
Trivia runs through 10:00am Friday, December 24.
Text your answer to 34681 to see if you are correct!
Come on back this Friday at 2pm to learn more about popular shopping days and what they mean for retailers.
Happy Last Minute Shopping!
One of the most powerful things about the AMA is the tireless efforts that our board members put in to make every event, communication, and project a success. You may not be aware of all that these individuals do, so Marci DeVries, President of the Batlimore Chapter would like to highlight a few superstars for the month of December.
Katie Roberts – Katie has embraced mobile marketing for the Baltimore Chapter and is taking us into the pockets of marketers throughout the region. We would like to recognize Katie’s brave foray into an area of marketing that is new for her, with our new partner, Mobile Scoops.
Keith Michel – Keith has introduced several new event styles to the Chapter’s roster of in-person get togethers – He has arranged national events including the Social Media boot camp, as well as very successful no-charge events including the Meetup on December 1, and our upcoming roundtable for non profits. We now do offer “something for everyone” in our event roster.
Nichole Kelly – Nichole has undertaken the monumental task of overhauling our e-newsletter. This updated look and content style is her brain child and the entire chapter is thrilled. She also negotiated with a new software vendor, Blue Sky Factory, to host and distribute the newsletter. We hope you like it as much as we do.
Don’t forget there are many opportunities for YOU to get involved. We are currently accepting nominations for the 2011 AMA Board of Directors and Committee members. You can nominate a colleague/friend or it’s totally okay to nominate yourself! This is a great opportunity for you to network with area marketers and help be drive change in the Baltimore region. If you are interested please contact marci (at) amabaltimore.org.






