Dan Cathy, President of Chick-Fil-A will share his marketing adventures at a special event offered by the AMA Baltimore and  BPRC,

AMA DC /Philadelphia and MDSG/AAM

AMA Baltimore Disney Event

Don't miss our event with Disney, click to learn more

Hear Mr. Cathy discuss:
  • Getting America to EAT MOR CHICKIN
  • Marketing from the C-Suite’s perspective
  • Q/A session
Cost:
AMA Baltimore members        $0
Non-members                         $25

Lunch provided by Chick-Fil-A

DATE: July 19, 12 Noon – 1pm
LOCATION:

Towson University in the Minnegan Room (Directions here) @ Unitas Stadium
Paid parking available in the stadium lot
More about Chick-Fil-A

Excerpted from Wikipedia

Chick-fil-A achieved quite a bit of notability in October 2003, when it was publicly announced in a major ad campaign that a new store, opening in Goodyear, Arizona, on October 16, 2003, would offer, to the first 100 to enter its doors, coupons for a free combo meal every week for a year. Along with this promotion (which was widely featured on the Internet), the company threw a huge opening day carnival, complete with karaoke, free ice cream, klieg lights, and prize raffles. The “First 100″ promotion is now held at the opening of every new Chick-fil-A restaurant, with people camping out for up to several days before the opening to guarantee their place in line.

Since 1997, the Atlanta-based company has been the title sponsor of the Peach Bowl, an annual college football bowl game played in Atlanta. Beginning in the 2006 season, the Peach Bowl became the Chick-fil-A Bowl. Chick-fil-A also is a key sponsor of the SEC, ACC, and Big 12 conferences of college athletics.[6][7]

“EAT MOR CHIKIN” is the chain’s most prominent advertising slogan, created by The Richards Group. The slogan is often seen in advertisements featuring sign-wearing cows. According to Chick-fil-A’s advertising strategies, the cows have united in an effort to reform American food, in an effort to reduce the amount of beef which is eaten. They wish the American public to refrain from eating beef burgers, common at Chick-fil-A’s competitors, such as McDonald’s, Burger King, and Wendy’s, and instead focus on eating chicken, or “chikin” as the cows spell it. The ad campaign was temporarily halted during a mad cow disease scare in late 2003/early 2004 so as not to make the chain seem insensitive or appear to be taking advantage of the scare to increase its sales. A few months later, the cows were put up again. The cows replaced the chain’s old mascot, Doodles, an anthropomorphized chicken[8] who still appears as the C on the logo.