Email & Social Media: Community, Content & Killer Campaigns

Register online here

Date: March 24, 2010

Featured Speaker: Greg Cangialosi, President & CEO, Blue Sky Factory

Time: 7:45-9:30 a.m.

Event Description: Email is the digital glue of social media. Both channels help to create brand awareness, increase sales, and encourage loyalty. When used effectively together, social media and email can also extend your reach, grow your audience, and pinpoint influential brand ambassadors. So how exactly can marketers make the most of email & social media? It starts with content, community, and a killer campaign strategy. Greg Cangialosi will discuss the value of using email and social media working together to build a community, drive sales, and create brand awareness.

Attendees will learn:

* Why email is the digital glue of social media

* How to integrate email & social (tactical, low-hanging fruit)

* Strategies for using email & social media as complementary channels

* How to optimize content to encourage sharing

* Strategies for effective community building using email + social media

Speaker Bio:

A 10-year veteran of entrepreneurship, Greg Cangiolosi’s experience spans the music industry, food vending, and a web/ interactive firm – Blue Sky Factory. Named as one of the fastest growing companies for a second consecutive year by Inc. Magazine, Greg’s company BSF now boasts such clients as Joe Corbi’s, CareFirst, The Bahamas, Weber Shandwick, and Advance Business Systems. As a technology, business, media, marketing and music fanatic, Greg has been a speaker at more seminars than he can count. He is truly an entrepreneur and a marketer, as well as a seasoned traveler. He has authored his blog, The Trend Junkie, since 2003, and focuses on topics that span entrepreneurship, marketing, & technology.

Event time:
7:45-8:15 AM Registration/Continental Breakfast
8:15-9:30 AM Presentation

Costs:
Student AMA Members $20
Student Non-Members $25
Professional AMA Members $25
Professional Non-Members $45

Location:
Morton’s Steakhouse at the Sheraton Inner Harbor
300 S. Charles St
Baltimore, MD 21201

Phone:
(410) 547-8255

Parking Info:
Parking $5.00 at Sheraton Garage (Discount Voucher provided)

RSVP by: March 22

Register Online

Check Out the Rest of Our 2010 Event Lineup

AMA in the AM Topics

April 28: Social Media: Marketing or Public Relations? (Speaker: Chuck Fitzgibbon of Weber Shandwick)

May 26: What’s New in Social Media (Speaker: Marci DeVries)

AMA in the PM Events:

April 14: Networking Event at Clipper City Brewery

May 12: Exploring 100 Educational Websites (education)

June 3: Marketing Excellence Awards!!!