Are you wondering what the Baltimore Chapter of the American Marketing Association has to offer? Sure you’ve heard of the American Marketing Association, but you probably think this is another organization that your teachers have stressed that you become a part of for the following reasons: to benefit your future, expand your network, and to become “more involved.” Well, you are correct. But, those are just a few of the benefits of becoming involved in the Baltimore Chapter.

Here are a few student resources from the Baltimore Chapter for you to use to your advantage. Scroll down for more information:

  • Undergraduate Marketing Education Merit Scholarships
  • Annual Student Job Workshop
  • Monthly Dinner Meetings and Networking Opportunities
  • Informational Interviews with Local Marketers
  • Speakers Bureau
  • Marketing Education Endowment Fund
  • Employers! Advertise an Internship or Entry-level Position on our JobNet

For additional information as well as a student’s perspective on the Baltimore Chapter, contact Afnan Idris.

To Donate to the Student Endowment, please click here

Undergraduate Marketing Education Merit Scholarships

The Baltimore Chapter of the AMA has developed three scholarship awards (a $2,500 first place award and two $500 book scholarship runner-up awards) to contribute to the educational development of motivated students in the field of marketing in the state. These merit scholarships offer a quality opportunity for marketing students to become familiar with the American Marketing Association and its resources - at both the national and local level.

The application deadline for the 2012 Undergraduate Marketing Education Scholarship is Thursday, March 1, 2012. To download a copy of the Undergraduate Marketing Education Scholarship application please click here.  Three fortunate students will be announced at the Marketing Excellence Awards event this Spring.  For more information, contact Julia Golbey.

Annual Student Job Search Workshop

The Annual Student Job Search Workshop, hosted by the Baltimore Chapter of the AMA, offers undergraduate college students the leading edge on an education in marketing and/or related major, career paths and current positions in the Baltimore area. Students engage in one-on-one interactions, small group discussions, and networking with Baltimore-area marketing professionals to learn the ins-and-outs of careers and internships in all functional areas of the marketing/advertising fields.

Former student and employer participants alike have success stories about the coveted internships/jobs they’ve found and the valuable employees they’ve hired. This event features companies that are on the rise and will provide students with the opportunity to land their dream job. In the past, companies like Procter & Gamble, McCormick Spice, T. Rowe Price, Black & Decker, Carton Donofrio, and Baseball Factory have attended.

The 2013 Student Job Search Workshop will be held on Saturday, April 6 from 1:00 – 5:00 PM at the Loyola Graduate Center in Timonium, MD. Pre-registration is required for this event. All proceeds from the Student Job Search Workshop benefit the Baltimore Chapter of the American Marketing Association’s Marketing Education Endowment Fund. Do you want additional information on the workshop? Just send an email to Leslie Kendrick, Director of Student Job Workshop and she can provide you with answers to any questions you may have.

Download additional information and a registration form for the 21st Annual Student Job Search Workshop, by clicking here.

Monthly Dinner/Breakfast Meetings and Networking Opportunities

Where can you find local marketers to network with every month? At the Baltimore AMA’s monthly meetings, of course. For a special student rate, you can meet and talk to these executives to gain valuable networking experience and even an internship or entry-level job.

Dinner and breakfast meetings are scheduled on weekdays, between September and May. View the Events page of this web site to see a listing of upcoming Chapter events (usually available online by mid-August each year).

Informational Interviews with Local Marketers

What do you want to be when you grow up? You may be wondering this, or others may be asking you what you plan to do with your marketing degree. In any event you should start thinking about this. Below, you will find the titles of many local marketers who were willing to provide answers to questions such as; what is their typical day like, how did they get to their current position and what tips would they give students for landing a job or internship. With the help of these resources you will gain insight into what these marketing professionals do and hone in on the field or industry that interests you.

Informational Interviews:

  • Account Executive, Professional Sports Team
  • Advertising Manager, Health Insurance Company
  • Assistant V.P./Media Relations, Financial Services Firm
  • Business Manager, On-line Employment Site, Nonprofit Scientific Association
  • Coordinator of Marketing, 4-year College
  • Communications Supervisor, Manufacturer Copywriter, Advertising Agency
  • Director of New Business Development, Advertising and Marketing Communications Firm
  • Executive Director, On-line Publishing Service, Medical Publisher
  • Marketing Research Manager, Knowledge/Skill Assessment & Educational Firm
  • Marketing Manager, Medical Publisher
  • Pharmaceutical Sales Rep, Pharmaceutical Company
  • Sales Representative, College Textbook Publisher
  • V.P. Marketing Development, Nonprofit Human Services Organization

Email Leslie Kendrick (kendrick@jhu.edu) for a copy of these interviews

Speakers Bureau

So you’d like to bring a touch of the “real world” to your college? As long as you have a group of at least 15 students and your college is in the Baltimore vicinity, we can probably help. The Baltimore AMA’s Speakers Bureau is another student resource we provide. If you’re looking for an executive who is willing to come to your campus and tell you about their job and its challenges, let us know. We have people willing to speak on market research, marketing management, nonprofit marketing, advertising, personal selling and more. Just send an e-mail to Dr. Judy Harris with your e-mail address, phone number and specific request and we’ll work to match an executive to your needs.

Please follow our recommended checklist to ensure that your event is well planned.

If for any reason you suspect that you won’t have at least 15 students attending, it is strongly suggested that you contact the AMA member who secured your speaker or contact the speaker directly to explain your attendance concern and to reschedule the talk. There have been instances in the past years where AMA speakers have traveled to campuses and, upon arrival, found they were presenting to an audience of only 5 or 10 students, when originally told 30-60.

Marketing Education Endowment Fund

The Marketing Education Endowment Fund encourages excellence in education and practice in the marketing field. The goal of the Fund is to use the interest earnings to offer scholarships and awards to qualified and deserving marketing students and practitioners. In 1996, the Endowment awarded its first Undergraduate Marketing Education Scholarship for $1,000. It is now almost fifteen years later, and our scholarship award is now $3500 (1 at @$2500 and 2 at $500) vs. the original $1000.

Our Major Donors (gifts over $1000) are:

  • Sidney Hollander, Jr.
  • Shopco Management Corporation
  • T.Rowe Price
  • The Resolvere Group
  • Waverly, Inc.

Donations for the Fund support marketing students and educators in Maryland. If you would like to make a tax-deductible donation to the Marketing Education Endowment Fund please contact Leslie Kendrick.