Events

Health Care Communicators Conference
MAY
1
Health Care Communicators Conference

You’re always on call.

Sometimes it seems like your job is a series of crises and emergencies.

How you communicate—with patients, leaders, doctors and employees—makes the vital difference for your organization’s reputation and bottom line.

You must keep up with life-and-death information, manage reputations, and promote your services within regulations in a fast-changing environment.

This conference will reveal success stories, tips, trends, and techniques from outstanding health care communicators. Learn from a fascinating range of people and sectors within the industry—doctors, researchers, fundraisers, crisis managers, storytellers, marketers, and internal pros.

This is the only conference where you’ll get all the practical know-how to turn around your digital, social and traditional media communications.

You will learn how to:

  • Measure internal communications: Unlock data-use secrets to get big insights
  • Get powerful organic reach and engagement on social media
  • Produce infographics that communicate complex information simply and visually
  • Start a conversation between employees and physicians on social media
  • Make easy video an integral part of your content marketing strategy
  • Use brand journalism to attract skeptical consumers
  • Write blog posts that fuel marketing initiatives
  • Create content that attracts patients before they get sick
  • Convert viewers to your mission with inspirational video stories
  • Blend marketing and fundraising messages on your health care videos
  • Speak directly to different generations and cultures
  • Use stories to re-energize staff members: Combat physician and caregiver burnout!
  • Create mobile video for extra credibility with non-desk healthcare employees
  • How to build an intranet your employees not only need, but want to visit daily

Every session gives you tips and strategies from best-practice case studies featuring organizations like Johns Hopkins Medicine, Under Armour, STAT, MedStar Medical Group, Orlando Health, Phoenix Children’s Hospital and more!

PLUS! Come a day early and get up to speed by attending our pre-conference workshops on:

  • Use brand journalism to engage your audiences and boost your competitive advantage
  • Measure results to fine-tune your message and show ROI to your senior leaders
  • Film video on a shoestring—just do it!

Event Details
Monday, May 1 – Wednesday, May 3, 2017
The Johns Hopkins Hospital | 1800 Orleans Street | Baltimore, MD 21287

Receive a FREE AMA Baltimore membership with your registration.

REGISTER NOW

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