Jobs

One of your many benefits of AMA membership is this exclusive listing of professional marketing positions. Is your AMA membership listed on your resume? If not, use your membership to your full advantage in selling yourself as a well-connected professional who stays current on the industry through your AMA involvement. Good luck with your job search!

Current Openings:

Marketing Manager – Habitat for Humanity – Posted July 22, 2010

REPORTS TO:  Director of Resource Development and Marketing

POSITION SUMMARY:

Habitat for Humanity of the Chesapeake is a growing, multi-faceted organization that serves families in need of decent, affordable housing while transforming entire communities throughout the Annapolis to Baltimore region.  The Marketing Manager is responsible for careful stewardship of the affiliate’s brand and telling “The Habitat story” with creativity, thought, and intention throughout the organization.  This individual is part of the 5-person Resource Development and Marketing team and also works collaboratively with members of the staff in all areas of the organization.

RESPONSIBILITIES:

PUBLIC OUTREACH (30%)

• Shine a spotlight on House Dedications and other milestone events, using these as opportunities to tell the Habitat story in a way that is tangible and compelling.
• Serve as an outstanding, confident, and knowledgeable Habitat spokesperson.
• Create a Speakers Bureau program to utilize staff, volunteers and partner families in serving as Habitat ambassadors.
• Create a current media list covering the geographical service area (GSA).
• Creatively manage a multi-channeled marketing strategy that touches the entire region and blends traditional and innovative vehicles.
• Create a strategy to ensure Habitat presence at diverse events throughout the region.

COMMUNICATIONS & PUBLICATIONS (50%)

• Manage the process of developing print materials for the affiliate with a high regard for brand standards.
• Serve as part of a team that produces special events for the affiliate.
• Manage communications with external stakeholders
  • Together with the COO and Director of Resource Development and Marketing, create an annual communications plan that tells the Habitat story in the best way possible through photos, stories, and testimonials
  • Create annual media outreach plan
  • Oversee publication of bi-annual report and monthly e-mail newsletter
  • Oversee web site content management and ensure that it is effectively  integrated with other forms of constituent communication
  • Oversee creation of flyers and collateral for specific events and campaigns
  • Meet public exposure goals by sending press releases, making effective pitches, developing media partnerships, and creatively exploring other opportunities for coverage
  • Maintain high standards for all external communications, including a high regard for the use of Habitat’s brand
  • Ensure that projects are accurately photo-documented and that photo archives are well-organized and accessible
  • Work collaboratively with Director of Family Services to include homeowner family stories wherever possible
  • Explore opportunities to work with outside vendors (designers, writers, printers) as feasible

DEVELOPING INTERNAL CAPACITY (20%)

• Effectively weave story-telling throughout all aspects of the organization by providing all staff the information, tools, and confidence to share the life-changing work of Habitat’s mission.
• Collaborate with Family Services to empower, train, and schedule a cadre of partner families to serve as Habitat ambassadors in a variety of scenarios (congregations, schools, businesses, information fairs, etc).
• Develop graphic guidelines for both staff and the board to adhere.
• Respond to affiliate priorities in a targeted an innovative fashion. Priorities will change and evolve over time and the Marketing Manager will play a large role in enabling new goals and programs to become realities.

QUALIFICATIONS:

• Five or more years of marketing, communications, or relevant experience preferred; minimum of two years highly relevant experience required.
• Excellent written and oral communication skills required.
• Strong interpersonal and computer skills required.
  • Competence with Microsoft Office Suite of programs required;
  • Previous experience with Raiser’s Edge preferred.
• Four year college degree required.

CHARACTERISTICS:

• Self-starter with an ability to take initiative and manage multiple priorities;
• Excellent judgment and sound decision-making capacity;
  • Ability to prioritize work assignments
  • Ability to gather and synthesize data
  • Open to trying new approaches to old problems
• Flexibility, adaptability, and creativity
• Willingness and ability to work as a “team player” within the specific department and wider organization
• Upbeat, positive, and personable
• Able to relate well to diverse populations—age, race, class, gender, and creed
• Willing to work evenings and weekends as necessary
• Commitment to the vision and mission of Habitat for Humanity of the Chesapeake.

If you are interested in working with Habitat for Humanity of the Chesapeake please email your cover letter, resume, and 3 references to jobs@habitatchesapeake.org or mail to:

Habitat for Humanity of the Chesapeake, Attn: HR
3741 Commerce Drive, Suite 309
Baltimore, MD 21227

Manager Marketing Segment – Media – Posted June 1, 2010

Location: Summit NJ and Baltimore MD

Purpose of the Job:
Drive sales results in assigned market segment.  Ensure achievement of Hibernia Atlantic revenue and strategic objectives for media market segment.  Lead the development and execution of all marketing strategies and activities to create demand and increase Hibernia Media market share in targeted market segment.  Drive cross-functional initiatives within Hibernia Atlantic by evangelizing and aligning market segment objectives with revenue impacting activities in sales, product management, engineering, operations, finance, and marketing communications. Deliverables and responsibilities include segment marketing strategy and execution, segment marketing budget development and management, segment product strategy and management, segment business operations and administration as well as overall customer experience. Manager Marketing Segment is also responsible for regular management reviews.  Reports to segment President.

Responsibilities include:

• Develop and execute segment-specific marketing plans in support of Hibernia Atlantic business strategy
• Develop and manage segment marketing budget
• Participate in frequent account calls with sales team to gather first hand customer intelligence
• Develop, implement and manage sub-segmentation strategies and programs that produce measurable ROI
• Prepare analysis and recommendations regarding industry associations, sales coverage, channel management, and brand messaging
• Direct the development and targeting of products/solutions to specific sales channels within market segment
• Develop, implement and administer segment channels, programs and promotions that generate demand, create leads, drive sales and achieve corporate revenue objectives
• Create and drive usage of effective sales tools (e.g., value presentations, ROI tools, segment-specific customer testimonials, whitepapers, competitive matrices)
• Direct and manage the administration of segment business operations including sales process, sales reporting, and deal analysis.
• Analyze and interpret segment sales results relative to competitors and to Hibernia Atlantic objectives
• Identify, negotiate and manage segment alliances/partnerships
• Support corporate sales training and product training activities
• Speak and present at industry conferences and seminars
• Write market-vertical, industry-specific by-line articles for trade publications
• Participate in industry analyst briefings
• Provide press interviews

Problem Solving and Decision Making:

• Translate market segment insights and expertise into providing continuous input to product management, product design, service delivery, and sales process

• Exercise authority and consistent judgment in day-to-day sales order process decisions
• Identify and manage key dependencies between functional departments necessary to drive segment sales results
• Develop, prioritize, and manage multiple product and project timelines to meet business plan objectives
• Analyzes, manages and reports segment sales and financial metrics in the context of business plan objectives
• Identifies and articulates key value propositions important to driving ROI

Requirements

• Relentless focus on sales objectives and cross-organizational influence
• Outstanding analytical ability to synthesize information from a wide variety of sources and translate into specific action plans and market deliverables
• Excellent oral, written and interpersonal communication skills with the ability to address a wide variety of audiences
• Strong technical background with ability to analyze, organize and communicate complex ideas effectively.
• Experience developing, leading and managing cross-functional, virtual teams within a complex organization
• Strong attention to detail and ability to execute on multiple priorities in a fast-paced environment
• Occasional travel required
• 5 years sales or marketing experience with an excellent understanding of technology trends in the marketplace.  Customer experience preferred.
• Bachelors Degree required.  MBA preferred.

If you are an Baltimore AMA member and your company has an opening that you think other members might be interested in, please send an email to nichole@nicholekelly.com with the details and we will be happy to list it here.

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