You are currently browsing the tag archive for the ‘American Marketing Association’ tag.
The American Marketing Association (AMA) is once again proud to announce its annual call for nominations for the 2012 Marketing Excellence Awards to be held in June. The AMA recognizes the hard work and results of local marketing campaigns and the professionals who put them together for their companies and clients. We look forward to honoring these outstanding efforts during an evening of dinner, networking and fun!
This is your time to show off your hard work!
Who’s Eligible to Enter?
The Marketing Excellence Award is given each year to an individual or organization that plans and implements the best marketing campaign and can demonstrate the campaign’s success with measurable results. The Marketing Excellence Awards will recognize outstanding and effective marketing in our region by awarding the top 8 entries.
Please consider your local and national campaigns from the past year. AMA Baltimore will award as follows:
- 5 local awards – $50 non-member app fee, $0 member app fee
- 3 national awards, $50 non-member app fee, $0 member app fee
By Rob Macdonald
More good news to share about the Baltimore Chapter! Just last weekend (October 2 to be exact) the AMA Baltimore received National Honors from AMA’s Headquarters.
As you may know, each year, every chapter submits a Chapter Excellence Award (CEA) entry that summarizes the challenges and successes of their term. This year, Marci De Vries spearheaded the effort to craft our CEA entry as her last task of the president of the AMA Baltimore 2010-2011. The 175-page report (give or take a few pages) highlighted our 80% member satisfaction rating as well as major gains in membership and program attendance/sponsorship.
Our awards for Chapter year 2010-2011 include:
- Chapter Excellence – LEADERSHIP
- Merit Award – MEMBERSHIP
It is gratifying to receive these top honors from the American Marketing Association, and we look forward to the AMA Summit this spring where we will be honored and given an opportunity to share our pathway to success with the other chapters of the AMA.
To view the full list of winners, please click here.
Special thanks to Marci and Dov Hoffman, our VP of Memberships. And congratulations to our 2010-2011 board and to all of the volunteers, members, and partners that made these awards possible for us. We are all in this together – so let’s celebrate!
It’s that time of year again! Super Bowl XLV is just around the corner and that means we are bringing you Super Bowl marketing trivia for the next two weeks.
1. 2.5 million
2. 2.6 million
3 2.7 million
Text 1, 2, or 3 to see if you are correct.
Tune in on Friday to learn more about the cost of Super Bowl commercials and why companies invest so much in them.
AMA Baltimore Trivia Tuesday is brought to you by Mobile Scoops.
Congratulations to those of you who answered the most recent trivia! “See the USA in your Chevrolet” was a popular jingle in the 1950s.
The song was the Chevrolet jingle sung on the show Inside U.S.A. with Chevrolet by Chevrolet’s real-life husband-wife duo, Peter Lind Hayes and Mary Healy, years before it became associated with Dinah Shore through Chevrolet’s decade-long sponsorship of her television shows. Dinah Shore sang the song after 1952, and it became something of a signature song for her. Later the song was also sung by male spokesman Pat Boone on his Pat Boone-Chevy Showroom (ABC) from 1957 through 1960. When the games of the Los Angeles Dodgers were televised in the 1960s, commercials were aired with the song sung by Johnny Roseboro and Don Drysdale, whose singing careers, announcer Vin Scully said, were “destined to go absolutely nowhere.”
Thanks to Wikipedia for this trivia tidbit!
See Dinah Shore perform the popular jingle on the Dinah Shore Show by Chevy:
Stay tuned next week, and a new month with a new theme, for more AMA Trivia Tuesday!
That’s right! AMA Baltimore’s Trivia Tuesday starts today!
If you are subscribed via mobile to AMA Baltimore, you will get the trivia question as a text. If you aren’t, you can still play Trivia Tuesday!
Today’s Trivia Question:
- What day of the week is consumers’ favorite shopping day?
- Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday?
Trivia runs through 10:00am Friday, December 24.
Text your answer to 34681 to see if you are correct!
Come on back this Friday at 2pm to learn more about popular shopping days and what they mean for retailers.
Happy Last Minute Shopping!