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A Facebook Group, that is. Long, long ago (in terms of social media lifespan), Facebook recognized the need for brands to have a connection with customers and prospects. The first version of Facebook Groups allowed brands to invite folks to the community and collect in a format similar to bulletin boards. As brands wanted more control and advanced features, Fan Pages rolled out, and groups sort of took a back seat. I think most people, myself included, hoped groups would just go away, because the fan pages were so much more robust. It was pretty confusing to explain the difference, and customers didn’t really get fan pages at first. Well, everyone is entitled to change their opinion…. And thus I did many moons later.
So why are Facebook Groups so valuable?
Well, there are many different ways groups can compliment an existing fan page, but let’s start off with how groups are different from fan pages. Read the rest of this entry »
By now you’ve heard of Pinterest. I’ll even bet that you’ve probably seen stories about why your brand needs to be on Pinterest. You may even be annoyed by all of the Pinterest articles, because I know I am. But this is not just another blog post on why you need to be on Pinterest, or a hot list of brands using Pinterest well. Nope. I’m going to share a concept around the interest graph – the backbone of almost all bookmarking and visual social sites.
THE SOCIAL GRAPH
Courtesy of facebook
Many social media sites have some sort of graph identifying various characteristics of each user. Facebook uses the “Social Graph” where individuals are connected based on social characteristics – friends, colleagues, family, live near each other, grew up together, are regulars at the corner bar, met at a networking event, etc. On Facebook, our behavior is very social, too. We tag ourselves and friends in photos, we share videos of the kids doing silly things, we share cool news stories and start conversations around hot topics, and more. We are connected to each other through social identifiers. Read the rest of this entry »
By now you’ve heard the news about Facebook Timeline for brand pages. You’ve probably read a few blog posts about the changes and have observed how all of the cool kids are using Timeline for their brands. I’m bringing you a big daddy post about Timeline, what you really need to know, and throwing in some resources that you may have missed.
Why the big deal?
As a client of Facebook, I have been super excited about the new Timeline changes. In fact, I was so excited that they invited me to their offices in Austin, TX while I was at SXSW. (Okay, so the invite came before Timeline was released, but still…and yes, I signed the “Wall!”) I couldn’t stop smiling while at their offices, chatting it up with Facebook product managers, engineers, sales and marketing folks, and others. All about the new Timeline possibilities. Oh, and I’m pretty sure that everyone on my floor at the office could hear me oohing and ahhing during Facebook’s first ever Facebook for Marketers Conference (fMC). Seriously, I love the new changes!
Here’s why:
• The timeline allows brands to tell a much larger story about their brand through content, photos, videos, milestones, and more. Think of Facebook as the new history book. Read the rest of this entry »
The American Marketing Association (AMA) is once again proud to announce its annual call for nominations for the 2012 Marketing Excellence Awards to be held in June. The AMA recognizes the hard work and results of local marketing campaigns and the professionals who put them together for their companies and clients. We look forward to honoring these outstanding efforts during an evening of dinner, networking and fun!
This is your time to show off your hard work!
Who’s Eligible to Enter?
The Marketing Excellence Award is given each year to an individual or organization that plans and implements the best marketing campaign and can demonstrate the campaign’s success with measurable results. The Marketing Excellence Awards will recognize outstanding and effective marketing in our region by awarding the top 8 entries.
Please consider your local and national campaigns from the past year. AMA Baltimore will award as follows:
- 5 local awards – $50 non-member app fee, $0 member app fee
- 3 national awards, $50 non-member app fee, $0 member app fee
By Rob Macdonald
More good news to share about the Baltimore Chapter! Just last weekend (October 2 to be exact) the AMA Baltimore received National Honors from AMA’s Headquarters.
As you may know, each year, every chapter submits a Chapter Excellence Award (CEA) entry that summarizes the challenges and successes of their term. This year, Marci De Vries spearheaded the effort to craft our CEA entry as her last task of the president of the AMA Baltimore 2010-2011. The 175-page report (give or take a few pages) highlighted our 80% member satisfaction rating as well as major gains in membership and program attendance/sponsorship.
Our awards for Chapter year 2010-2011 include:
- Chapter Excellence – LEADERSHIP
- Merit Award – MEMBERSHIP
It is gratifying to receive these top honors from the American Marketing Association, and we look forward to the AMA Summit this spring where we will be honored and given an opportunity to share our pathway to success with the other chapters of the AMA.
To view the full list of winners, please click here.
Special thanks to Marci and Dov Hoffman, our VP of Memberships. And congratulations to our 2010-2011 board and to all of the volunteers, members, and partners that made these awards possible for us. We are all in this together – so let’s celebrate!
It’s that time of year again! Super Bowl XLV is just around the corner and that means we are bringing you Super Bowl marketing trivia for the next two weeks.
Here’s this weeks’ trivia question:
An average 2010 30-second Super Bowl commercial cost an avg of $__ million.
1. 2.5 million
2. 2.6 million
3 2.7 million
Text 1, 2, or 3 to see if you are correct.
Good luck!
Tune in on Friday to learn more about the cost of Super Bowl commercials and why companies invest so much in them.
AMA Baltimore Trivia Tuesday is brought to you by Mobile Scoops.
Congratulations to those of you who answered the most recent trivia! “See the USA in your Chevrolet” was a popular jingle in the 1950s.
The song was the Chevrolet jingle sung on the show Inside U.S.A. with Chevrolet by Chevrolet’s real-life husband-wife duo, Peter Lind Hayes and Mary Healy, years before it became associated with Dinah Shore through Chevrolet’s decade-long sponsorship of her television shows. Dinah Shore sang the song after 1952, and it became something of a signature song for her. Later the song was also sung by male spokesman Pat Boone on his Pat Boone-Chevy Showroom (ABC) from 1957 through 1960. When the games of the Los Angeles Dodgers were televised in the 1960s, commercials were aired with the song sung by Johnny Roseboro and Don Drysdale, whose singing careers, announcer Vin Scully said, were “destined to go absolutely nowhere.”
Thanks to Wikipedia for this trivia tidbit!
See Dinah Shore perform the popular jingle on the Dinah Shore Show by Chevy:
Stay tuned next week, and a new month with a new theme, for more AMA Trivia Tuesday!
The Baltimore AMA is teaming up with the Baltimore Washington Corridor Chamber to bring you a special offer for an upcoming event. Katie Roberts, Secretary-Elect, will be discussing how social media fits into the inbound marketing strategy to drive bottom line results.
All AMA members can register for the event at the BWCC member rate – that’s a $25 discount!
Event Details:
That’s right! AMA Baltimore’s Trivia Tuesday starts today!
If you are subscribed via mobile to AMA Baltimore, you will get the trivia question as a text. If you aren’t, you can still play Trivia Tuesday!
Today’s Trivia Question:
- What day of the week is consumers’ favorite shopping day?
- Monday, Tuesday, Wednesday, Thursday, Friday, Saturday, or Sunday?
Trivia runs through 10:00am Friday, December 24.
Text your answer to 34681 to see if you are correct!
Come on back this Friday at 2pm to learn more about popular shopping days and what they mean for retailers.
Happy Last Minute Shopping!
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
