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by Meghan Ray Virro

Most of us feel like there is barely enough time in the day to get three things checked off the to do list, much less devote time and energy to individual creative thinking or “dabble time.” Given multiple demands on our time, energy and personal bandwidth, how can we make the case that it’s a good return on the investment of time? Scheduling some dabble time will help spark your creative process, give you new insights into your own business, help you innovate and encourage fun!

I learned the true value of dabble time in business school in a new product development (NPD) class. From day one our assumptions about creativity, brainstorming and innovation were consistently challenged. I left every class energized, invigorated and a little sad it was over. Most of my colleagues felt the same way because we were dreaming of the freedom to dabble and learn about anything we wanted while we were on the clock. Read the rest of this entry »