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by Arsham Mirshah
What do you remember from middle school science class?
Your teacher would be proud if you could recall that heat expands and cold contracts, except in the case of water where ice actually expands due to the crystal lattice that the hydrogen and oxygen molecules… wait – this is suppose to be about internet marking!
You remember the basics of the scientific method, don’t you? It goes something like this:
- Make an observation
- Form a hypothesis
- Conduct an experiment
- Analyze the results
You’re probably thinking: “Oh yeah! – I remember that!”
You might even recall the last marketing campaign you ran and think: “Wait a second; I actually used the scientific method without thinking about it!”
If that’s the case, I’m honestly not surprised because it’s my belief that the scientific method is just a way of explaining how logic works (bias opinion). Read the rest of this entry »
AMA Baltimore is pleased to highlight Jorge Eduardo Castillo, Corporate Director, Business Development & Marketing at Passport Health as April’s member profile. Following our tradition, throughout the year, we showcase some of the area’s extraordinary marketers allowing the rest of the community to familiarize and connect with these individuals as well as with their respective companies.
Jorge is in charge of all facets of the business development cycle for Passport Health, including marketing design and development, corporate client services, strategic alliances/affiliate partnerships, franchisee management and process reengineering. Read the rest of this entry »
Date: Thursday, March 31, 2011
Time: 4:30-6:30 p.m.
Event Description: Effective internet marketing, along with the effective use of video, are often challenging topics for legal marketers. Please join us on March 31 at BlueRock Studio to explore these daunting yet exciting (and some would say critical) topics as they relate our interests as legal marketers. Hosting our discussion will be Marci De Vries with MDV Interactive and Gregg Landry of BlueRock Productions. Attendees can expect to learn about the current trends in video/internet marketing and will receive tips on effective ways to move forward in this dynamic arena. Read the rest of this entry »