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This is one of the first years in a while where the actual Super Bowl game was better than the commercials. Yes, I said it. With advertising reports boasting spends upwards of $3.4 million per 30-second spot (WHAT!!!), I expected a whole lot more than lounging polar bears, body painting, Deion Sanders (TWICE), Ferris Bueller, Jerry Seinfeld, vampires, and a dog on a treadmill. And for those of you that don’t know, I’m a Redskins fan. I bleed burgundy and gold. And in a year where I had little to root for, I was really rooting for a quarterback sneak in this year’s commercials. I was sadly disappointed.
Let’s start with the first quarter commercials. Read the rest of this entry »
As a big NASCAR fan, I get all giddy this time of year. With the first roar of the engines to the kick of speed weeks, to the most famous words in racing, “Gentlemen, Start Your Engines!” I get fired up. (ha! get it?) Everyone knows that I’ll be glued to the TV, along with 18 million others for the Daytona 500 on that magical Sunday. I realize that some of you simply don’t understand the entertainment of 43 cars going around in circles, and the colossal waste of fuel. If you have never been to a race, it’s hard to imagine the energy that comes from a track with a crowd of over 100,000 people (almost double that at most tracks), not including the infield and the folks that never make it to the track. And yes, part of the fun is what happens in the parking lots… and the final laps of the race.
NASCAR wasn’t always the money making machine it is today. Its roots began with runners carrying moonshine, illegally. These guys had to find a way to make a fast getaway from the law in case they were caught. And it worked. Not long after the sport of moonshine runners and their tuned up engines, the birth of NASCAR emerged with many of the moonshine runners as drivers. They didn’t make much money, and often had to dump any earnings from races back into their cars so they could get back to the racetrack as fast as possible. In early NASCAR days, it wasn’t uncommon for drivers to race 2-3 times per day, 3 days a week. Today, the sport has a routine schedule with 25-30 races per season, depending on the series. Read the rest of this entry »
It seems as though you all enjoy the trivia! Each week we have more and more folks playing.
This past week, 58% of respondents answered correctly.
A wildly popular 2010 Super Bowl commercial featuring Betty White was selling Snickers. Here’s the commercial, in case you missed it, or just want to remember how funny Snickers commercials used to be.
(Yes, that was a zing! at this years’ Snickers Super Bowl commercial which made my worst list.)
I love it when Betty White says, “That’s not what your girlfriend says!”
If you think I took a below the belt blow with my critique of the 2011 Super Bowl Snickers commercial, take a look at it one more time. Roseanne Barr doesn’t have the comedic sense that Betty White does, and she does a horrible job at taking the hit.
What’s your take on Snickers’ commercials? Do you think the 2011 Snickers “Loggers” commercial works? Why or why not?
Stay tuned for Trivia Tuesday next week! We’ll be spotlighting the next big sporting event: NASCAR’s Daytona 500!
The 2011 Super Bowl ads were dominated by cars, TV shows, and movie trailers. Overall, I was disappointed with the quality of the commercials. It was obvious that advertising budgets have been slashed. Social media let me down, too. Only 2 commercials drove people to continue the commercial online, while a handful of brands displayed a Facebook and/or Twitter logo. I expected brands to promote their social media sites with calls to action in the commercial, much like the “Greatest Salesman in the World” from last year that drove viewers to continue viewing the story online. Chevy Cruze’s “Status” featured the new OnStar feature allowing you to check your Facebook status directly from the car. This is as good as social media got for the big show.