You are currently browsing the tag archive for the ‘marketing’ tag.
REGISTER HERE: http://www.eventbrite.com/event/6485007833
Session Presenter: Marci DeVries, MDV Interactive
We have heard a lot about the tactics of social media and how to integrate it into your marketing plan, but how does it look to the CEO? Come to this session to learn how to talk about this with a business owner who has not had the immersive social media experience of a marketer in the 21st century. CEOs are welcome to this session to share thoughts, experiences and questions.
You will learn:
- How to keep the discussion moving after the CEO boggs down in jargon
- 5 ways to help the CEO understand what social media does for the company in lieu of converting business
- How social adds power to a targeted marketing campaign
- How to describe the strengths and weaknesses of targeted marketing and social marketing
- Balancing strategies between traditional and social marketing
Event Details:
Date and Time:
May 22, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/6485007833
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Marci DeVries
President, MDV Interactive
Marci brings a deep understanding of how to build communications channels using novel as well as existing technologies. She is a consultant, entrepreneur and associate marketing professor at Johns Hopkins University. Prior to MDV Interactive, she built and successfully sold MDV Communications, a Web Development/SEO company and 4Syndication, a blogging software company. She developed MDV Interactive as an alternative to the traditional marketing agency. Driven by results and energized by client successes, she is focused on finding strategic solutions for the challenges at hand. Her technical background helps streamline processes and enable technical integration into marketing solutions.
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Session Presenter: Henry Tam Jr., Millennial Media
Consumers increasingly rely on their mobile devices. Between smartphones to tablets, we are connected 24×7. How consumers interact with their devices continues to evolve from how and where they engage with content to the type of content they consume. These interactions have powerful implications for marketers. This presentation will review some of the key trends in mobile based on Millennial Media’s platform and campaign data, and will illustrate how any organization can successfully utilize mobile display advertising to achieve their marketing goals.
Attendees will leave this event with a deeper understanding of:
- Consumer behavior on mobile
- How organizations are leveraging this behavior to deliver relevant ads to engaged mobile users
- Ways to incorporate a mobile advertising strategy into their marketing mix
Event Details:
Date and Time:
April 24, 2013
7:30-7:45am Registration, Networking, and Continental Breakfast
7:45-8:45am Presentation and Q&A Session
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/6267406983
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Henry Tam Jr.
Vice President, Millennial Media
Henry Tam Jr. is a Vice President at Millennial Media where he oversees advertising on the mMedia self-service mobile advertising platform, which features hyper-local targeting capabilities on over 39,000 mobile apps and mobile websites. Prior to Millennial, Henry was Chief Product Officer at SmartBrief, and held senior digital strategy and business development roles at The Atlantic, where he co-led the launch of The Atlantic Wire, the leading opinion aggregation website, and The Washington Post, where he led hyper-local and mobile initiatives, as well as served as general manager for Cars.com. Henry holds an MBA from Harvard Business School, a JD from Georgetown University, and a BA in Economics from Columbia University.
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Session Presenter: Jason Cohen, Rockit Digital
There’s an old marketing principle that states “80% of your profits come from 20% of your customers”. This principle implies that, on average, only 20% of your customers are ‘repeat customers’, a relatively small percentage of your overall consumer database. Small changes in marketing and sales strategy can have a large impact on sales. This presentation will explore how simple shifts in marketing resources to collect and utilize consumer data (using digital, social and mobile data collection tools) can create a longer tail of consumer engagement, increasing frequency, average sale, or consumer life cycle to make sure you hit that 80% mark easily.
Event Details:
Date and Time:
April 10, 2013
6:30-6:45pm Appetizers and Networking
6:45-8:00pm Presentation
Address:
Mt. Washington Tavern
5700 Newbury Street
Baltimore, 21209
REGISTER HERE: http://www.eventbrite.com/event/5528100698
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Jason Cohen
President, Rockit Digital
Jason Cohen is a digital marketing strategist and creative thinker with more than 20 years experience serving on both sides of the table; as marketing manager and as consultant to organizations large and small.
Throughout his 20+ years in the trenches, Jason has managed marketing campaigns for Pizza Hut, Sony, RJ Reynolds, MTV, Pepsi, M&M Mars, Comcast, the University of Maryland system and more. He has served in a variety of roles, including: Marketing Manager, Business Development Specialist, Communications Director, and now, as President of Rockit Digital.
Now entering its third year, Rockit Digital has become a formidable presence in the digital marketing landscape in the mid-Atlantic area. Rockit specializes in creating custom social and mobile marketing strategies for business. We cultivate consumer data across multiple digital platforms to generate sales.
For more information on Rockit Digital Marketing, visit:
• www.rockitdigital.com
• www.facebook.com/rockitdigital
• @rockitdigital
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Session Presenter: Jonathan Wachs, Offit Kurman
There are exclusive rights available for the intellectual property (IP) assets you create at work! Most people spend a majority of their work life creating IP for themselves or others. Forms of IP include software code, literary and musical works, discoveries and inventions, unique words, phrases, symbols, and designs. In this seminar, you will learn how to identify, register and protect IP rights through patents, trademarks, copyrights, trade secrets and how to develop an IP protection plan for you and your business.
Event Details:
Date and Time:
March 27, 2013
7:30am Registration, Networking, and Continental Breakfast
7:45am Presentation Begins
Address:
Advertising.com / AOL - Ivory Building
1020 Hull Street
Baltimore, 21230
Parking available in spots labeled visitor
REGISTER HERE: http://www.eventbrite.com/event/5744977382
Pricing:
Student AMA Members $20, plus processing fee
Professional AMA Members $25, plus processing fee
Student Non-Members $25, plus processing fee
Professional Non-Members $40, plus processing fee
About the speaker: Jonathan Wachs
Principal, Offit Kurman
Jonathan Wachs provides strategic counseling to clients in the areas of intellectual property and commercial transactions. As head of the firm’s Intellectual Property Practice Group, Mr. Wachs works closely with clients to develop, register, analyze, enforce and transfer intellectual property assets in a customized, cost-efficient and highly effective manner. Mr. Wachs additionally conducts intellectual property audits through which clients learn the nature and value of their intellectual property assets and the steps needed to protect such assets from misappropriation or dilution. He has also successfully negotiated and completed several multi-million dollar business transactions and has served as general counsel to several small and mid-sized businesses and organizations in various industries and professions. He also manages New Paradigm Counsel, a service offering of the firm that provides outsourced legal departments.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Session Presenter: Erik Hansen, Bates Creative
Attention spans are contracting, commercials are filtered, messages have a character limit and the competitive landscape is increasingly cluttered. The greatest weapon we have is design.
“Design is not limited to the styling of cars or the planning of buildings. It can determine the success of any man-made object, process, or experience.”
~ Neumeier, Marty. “Metaskills: Five Talents for the Robotic Age”
In order to build awareness, motivate action and build loyalty, companies and organizations must have a compelling story to engage their constituents. With rapidly evolving communication channels, design is the red thread that ensures the experience from the inside-out is consistent, memorable and fosters the goals of the brand.
From trade association to consumer products, there are endless opportunities to differentiate and deliver value – but only design will give brands personality and a visual language that builds a community of advocates, ambassadors and champions to stay relevant. Attendees will leave this event with answers to the following questions:
- What is design (thinking)?
- What drives brand experience?
- How to evolve and manage a visual language?
Date and Time:
March 13, 2013
6:30-7:00pm Appetizers and and Networking (1 drink ticket included)
7:00-8:00pm Presentation
Address:
Alizee (Inside the Inn at the Colonnade)
4 West University Parkway
Baltimore, 21218
Parking at the Inn at the Colannade will be validated for this event.
REGISTER HERE: http://www.eventbrite.com/event/5527988362
Pricing:
Student AMA Members $25, plus processing fee
Professional AMA Members $30, plus processing fee
Student Non-Members $30, plus processing fee
Professional Non-Members $45, plus processing fee
About the speaker: Erik Hansen
Creative Director, Bates Creative
Erik Hansen leads the Bates Creative design team. Erik specializes in branding and experience design, ensuring that every touch point tells a story that connects clients with constituents. His analytical approach blends strategy with design thinking, enabling the Bates Creative team to deliver results linked directly to client goals for differentiation, market disruption, and validation.
Erik is recognized in the industry for his progressive approach and frequently shares his passion for design thinking, branding, and non-traditional design career paths at workshops and other public speaking events.
Prior to joining Bates Creative, Erik taught Corporate Design and Branding as an Adjunct Professor at George Mason University and Boston University CIDA. He founded Think Monumental, a boutique ideation, branding, and creative agency in Washington DC and is the former Director of Marketing + Brand Strategy at ASID. Erik holds a BFA in Graphic Design from Corcoran College of Art + Design.
by Ed Weiss
In my first blog on this subject I challenged TV commercials and billboards. Now it’s time to talk about commercial artists and their impact on all advertising including websites. Don’t get me wrong. I am a huge fan of the intelligence and creativity of these professionals. Unfortunately, my experience has shown that many artists want to create beautiful art and they forget about the purpose of their work. Good art and good advertising need not be mutually exclusive it just takes some knowledge of marketing in addition to producing good art. And my big question is, when they get it wrong why do the agency frontline men/women let them get away with it? Read the rest of this entry »
A Facebook Group, that is. Long, long ago (in terms of social media lifespan), Facebook recognized the need for brands to have a connection with customers and prospects. The first version of Facebook Groups allowed brands to invite folks to the community and collect in a format similar to bulletin boards. As brands wanted more control and advanced features, Fan Pages rolled out, and groups sort of took a back seat. I think most people, myself included, hoped groups would just go away, because the fan pages were so much more robust. It was pretty confusing to explain the difference, and customers didn’t really get fan pages at first. Well, everyone is entitled to change their opinion…. And thus I did many moons later.
So why are Facebook Groups so valuable?
Well, there are many different ways groups can compliment an existing fan page, but let’s start off with how groups are different from fan pages. Read the rest of this entry »
By now you’ve heard of Pinterest. I’ll even bet that you’ve probably seen stories about why your brand needs to be on Pinterest. You may even be annoyed by all of the Pinterest articles, because I know I am. But this is not just another blog post on why you need to be on Pinterest, or a hot list of brands using Pinterest well. Nope. I’m going to share a concept around the interest graph – the backbone of almost all bookmarking and visual social sites.
THE SOCIAL GRAPH
Courtesy of facebook
Many social media sites have some sort of graph identifying various characteristics of each user. Facebook uses the “Social Graph” where individuals are connected based on social characteristics – friends, colleagues, family, live near each other, grew up together, are regulars at the corner bar, met at a networking event, etc. On Facebook, our behavior is very social, too. We tag ourselves and friends in photos, we share videos of the kids doing silly things, we share cool news stories and start conversations around hot topics, and more. We are connected to each other through social identifiers. Read the rest of this entry »
by Luke Harlan
The most inexpensive and underutilized resource available to every business is one’s own ability to effectively communicate to those they interact with everyday to either begin new relationships , strengthen existing ones and/or continue to nurture and develop the trust that will lead to increased opportunities for success. We have this opportunity in all aspects of our lives but none as highly focused and available than that in a planned networking event itself.
However, the biggest issue with “networking” that repels people is not in the event itself, but in how they perceive those who attend. Most importantly, it is the misconception of how they believe one is supposed to interact which is often the polar opposite of what it really takes to actually create the right opportunities. Read the rest of this entry »
By now you’ve heard the news about Facebook Timeline for brand pages. You’ve probably read a few blog posts about the changes and have observed how all of the cool kids are using Timeline for their brands. I’m bringing you a big daddy post about Timeline, what you really need to know, and throwing in some resources that you may have missed.
Why the big deal?
As a client of Facebook, I have been super excited about the new Timeline changes. In fact, I was so excited that they invited me to their offices in Austin, TX while I was at SXSW. (Okay, so the invite came before Timeline was released, but still…and yes, I signed the “Wall!”) I couldn’t stop smiling while at their offices, chatting it up with Facebook product managers, engineers, sales and marketing folks, and others. All about the new Timeline possibilities. Oh, and I’m pretty sure that everyone on my floor at the office could hear me oohing and ahhing during Facebook’s first ever Facebook for Marketers Conference (fMC). Seriously, I love the new changes!
Here’s why:
• The timeline allows brands to tell a much larger story about their brand through content, photos, videos, milestones, and more. Think of Facebook as the new history book. Read the rest of this entry »
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
