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Many of you know AMA Baltimore as a comprehensive resource and member organization for marketing professionals. Did you know that supporting undergraduate students was part of our mission?
Each year a committee of AMA members reviews applications from outstanding students. Based on a rigorous set of criteria, three students are selected to receive a monetary scholarship to support their studies in the marketing profession. The amounts of the awards are determined by a number of factors. AMA accepts donations to support this endeavor.
In addition to scholarships, AMA Baltimore also holds workshops for students like the one mentioned below by Afnan Idris, AMA student member from Salisbury University. This month, we asked Afnan to reflect on her experience with AMA Baltimore.
For more information about ways you can help AMA Baltimore Chapter support student success, please contact Julia Golbey, VP for Collegiate Relations at jgolbey@jhu.edu.
Thanks, Afnan!
Reflections on the AMA Baltimore Chapter Student Offerings by Afnan Idris, Student Member:
Getting a job after graduation these days seems to be like more of a miracle than an expectation. With so many graduates and so few jobs, students are under immense pressure to exhibit their skills and ability to stand out in a crowd. Many employers tend to head to larger universities for recruiting in hopes to solicit the best students. This leaves students from smaller universities like Salisbury over two hours away from Baltimore, at a slight disadvantage. And it’s here that AMA offered me the most. Read the rest of this entry »
by Luke Harlan
The most inexpensive and underutilized resource available to every business is one’s own ability to effectively communicate to those they interact with everyday to either begin new relationships , strengthen existing ones and/or continue to nurture and develop the trust that will lead to increased opportunities for success. We have this opportunity in all aspects of our lives but none as highly focused and available than that in a planned networking event itself.
However, the biggest issue with “networking” that repels people is not in the event itself, but in how they perceive those who attend. Most importantly, it is the misconception of how they believe one is supposed to interact which is often the polar opposite of what it really takes to actually create the right opportunities. Read the rest of this entry »
Annual Student Job Search Workshop
The Annual Student Job Search Workshop, hosted by the Baltimore Chapter of the AMA, offers undergraduate college students the leading edge on an education in marketing and/or related major, career paths and current positions in the Baltimore area. Students engage in one-on-one interactions, small group discussions, and networking with Baltimore-area marketing professionals to learn the ins-and-outs of careers and internships in all functional areas of the marketing/advertising fields. Read the rest of this entry »
By: AMA Member Arsham Mirshah
The 5 Golden Rules of Networking… AND Social Media!
What do Social Media and Networking have in common? It might be obvious, but they both depend heavily on your ability to deal with people (or be social).
PS: Have you read How To Win Friends & Influence People by Dale Carnegie? – Highly recommended if you’re a human.
OK – so you want to engage in social media or you want to be a successful networker to make connections, develop business, improve customer service, and at the end of the day, make more money.
I understand.
Use these 5 golden rules of Networking / Social Media ONLY if you want to be successful… Read the rest of this entry »
Happy New Year fellow Baltimoreans! The Baltimore AMA has come back from the holiday with more energy than ever! We’ve got a few great events lined up for January and February that you simply can’t miss. See below and mark your calendar to soak in some awesome content.
Jan 27th 7:30-9AM: Non-profit Marketing Special Interest Group – Clipper Mill, Baltimore
Running a business in today’s economy has plenty of challenges, of which non-profits are no exception. Nonprofits have unique advantages but face many challenges that traditional business organizations do not.
Marketing with limited resources is one of the biggest challenges of non-profits in the country. In this roundtable discussion, Big Brothers and Big Sisters of Central Maryland are your hosts to share your marketing magic tips and best practices for maximizing budgets and resources.
Click here to learn more and register now for the Non-Profit Marketing SIG meeting.
Jan 31st 7:30-9AM: Marketing Technology Special Interest Group – Morton’s The Steakhouse
Joe Zuccaro, CEO of Allinio, will review the different marking automation platforms used in lead management. From setting up a lead management process to implementing a lead scoring system, Joe will provide a framework for marketing to the sales funnel.
Click here to learn more and register now for the Marketing Technology SIG meeting.
Feb 8th 7:30-9AM: Creating a Content Marketing Strategy – Morton’s The Steakhouse
Join AMA’s own Katie Roberts in a content marketing strategy session where you will learn how to understand your target audiences, build a content calendar, establish baseline metrics, and more leveraging integrated social media platforms. This is a hot topic, so be sure to sign up early.
Click here to learn more and register now for the Content Creation Marketing Strategy
AWESOME PARTNER EVENT: BBJ Presents: BIZ BUZZ AWARDS
Feb 9, 2012 at Leinenkugal & Luckies
The BBJ’s inaugural Biz Buzz Awards will recognize Greater Baltimore’s best in social media. The BBJ will award the companies, bloggers, vloggers, and Tweeters who most successfully and creatively used their mediums to generate business and interest in their products.
Click here for details and registration info!
See you at your next AMA Baltimore event!
To be completely honest, the key to successful relationships is at your fingertips. Literally. Take a moment and think about the three following actions:
- Shaking hands with an acquaintance
- Sending a followup email days after you recently connected with someone
- Dialing a phone number and calling a person who you haven’t spoken with in a while
While these three actions seem extremely basic, they’re often the hardest steps in building a successful relationship. I get it, we’re all busy. But it’s necessary to follow these three actions similar to those that we perform on a daily basis (I hope!). I’m referring to the directions on the back of a shampoo bottle: rinse, lather, and repeat. We can all agree that those are relatively simple directions, correct? And we all follow them, right? Read the rest of this entry »
By: Gregg P. Landry – Owner, BlueRock Productions
Let’s be honest here, is privacy software funny to you? Maybe? Maybe not. We’ll let you decide later in this blog. Come along as I take you through a creative process for Private Eye Software that began through AMA Baltimore connections!
There are many great reasons to join an organization like AMA Baltimore, one of which is to connect with like-minded marketers that are looking to do great work. Such was the case when I was introduced to Marci DeVries of MDV Interactive through then VP of programming, Keith Michel. Marci had a vision for creating a marketing video for the AMA that would kick off the “Engage” theme for her tenure as chapter president. Read the rest of this entry »
Join AMA Baltimore, AAF Baltimore, SMEI, PRSA MD, IABC DC, MDSG, and City Biz List for Capitol Communicator’s Connecting Communicators in Baltimore Networking Event!
Date: March 31, 2011
Time: 5:30 – 7:30 p.m.
Event Description: The Baltimore Chapter of the AMA is excited to partner with Capitol Communicator and other Baltimore professional organizations for a night of great food, drink and conversation. Like the American Marketing Association, Capitol Communicator is interested in connecting professional communicators by providing events, news, trends, workshops and job postings. Read the rest of this entry »
Join us on at THE ASSOCIATED: Jewish Community Federation of Baltimore for an exciting round table discussion about marketing issues facing Non-Profit organizations.
Date: Wednesday, January 12, 2011
Register Now at: http://guest.cvent.com/d/1dqt7y/4W
Time: 12:00 PM -1:00 PM
The Baltimore Chapter of the AMA is pleased to announce the launch of a new networking series aimed at non-profit marketers at which the topics are up to the group and there are no set agendas. We have received a lot of interest in having a forum for people to share and learn from other professionals who face the same important issues and struggles everyday in their jobs. There is no better way to get the answers to those issues than by talking directly to those who have overcome the same challenges such as how to:
o Create effective marketing programs including social media campaigns for fundraising/lead generation
o Overcome limited resources and budget constraints
o Use public relations to further one’s mission when not necessarily creating news/launching a product
o Maintain passion and commitment of staff and contributors
We are excited that The ASSOCIATED: Jewish Community Federation of Baltimore has agreed to host these events at their beautiful downtown facility. A delicious lunch will be prepared and validated parking is provided for all those who attend. And better yet, attendance is FREE for AMA members! We hope to see you at this important gathering at which non-profit professionals can meet to discuss the topics most important to them and get the answers they need to do their jobs more effectively.
Agenda:
12:00 – 12:30 PM Networking and Lunch
12:30 – 1:30 PM Non-Profit Roundtable Discussion
Costs:
Professional AMA Members $0
Professional Non-Members $20
Where: The Associated: Jewish Community Federation of Baltimore |101 W. Mt. Royal Avenue |Baltimore, MD 21201
Phone: 410-727-4828
Parking Info:
Attendees can park in the Cathedral Street Garage (across from the BSO).
Please bring in your ticket for validation at the front desk at The Associated
To Sponsor this event, contact Paula Bragg
After speaking with fellow graduates and business professionals, I realized that we share some common thoughts about today’s college students entering the workforce. With the unemployment rate reaching a high point of 10.1% in October 2009 during the recession, it is surprising that more students are not taking advantage of the opportunities in front of them to improve their chances of landing a job. Thus, they could build a foundation for their network. Recently, the unemployment rate was 9.6% in September 2010 on a national level. This number increased at an even higher 14.8% for for the population aged between 20 – 24. It would seem that with fewer jobs available and hiring freezes taking place students would make more of an effort to set themselves apart in this competitive job market. Could it be that they are unaware of success tips?
Read the full post on Dov Hoffman’s blog.
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
