You are currently browsing the tag archive for the ‘Online Marketing’ tag.
I posted an article on my Facebook Fan Page about how you can now opt out of receiving the yellow pages. I don’t know about you but as soon as I get mine they go straight to the recycle bin. What this says to me is the yellow pages as we know it is on its way out. With that said, now more importantly than ever, if you truly have a business (not a hobby) and want to be found you should have a website.
Your website is the hub for all your business online as well as some offline activity. For some strange reason we forget to promote our website address everywhere possible. Here are seven simple places to promote your website you may have forgotten about: Read the rest of this entry »
Written by: AMA Baltimore member and guest blogger Scott Paley, Managing Partner at Abstract Edge.
As a member of the Baltimore AMA (What? You’re not a member? Get on that! It’s a great way to network, learn, and grow), you’re likely at the forefront of marketing.
Sure, you and I understand how effective marketing looks quite different in 2011 than it did in 2001 – a topic we cover at length on our Abstract Edge agency blog. But what do you do if your pointy-hair boss just doesn’t get it?
Have you’ve come across a funny looking image in a strange square box? Guess what, these images are being used to quickly increase website traffic. Here’s the five W’s (and one H) about these images.
I’m sure you’ve come across a strange square box like the one to the left. Look around, you will see these funny looking images on anything from your monthly billing statement to pre-packaged products like toothpaste. Did you know these images are being used to quickly increase website traffic? Let me give you the five W’s (and one H) about these images. Read the rest of this entry »
On February 10, 2011, Dan Zarrella, Social Media Scientist at HubSpot, an Inbound Marketing Software company provided insights on email marketing in a webinar presentation, “The Science of Email Marketing.”
Here’s the first-hand account of AMA Baltimore VP of Membership, Dov Hoffman’s experience and thoughts on this webinar presentation:
Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into my company’s marketing efforts while seeking continuous improvement, attendance for this webinar was a must. Other marketers felt the same way as indicated by the attendance of over 20,000 registrants for this webinar. Through engagement during the presentation, this became a trending topic on Twitter.
The world of local online and mobile marketing has changed a lot in the past 12 months. In 2010 local businesses were presented with many new and powerful digital marketing channels. The biggest trends were in local group daily deals, like Groupon and Living Social, location based services like FourSquare, Gowalla, Yelp and Facebook check-ins and local social business listings like Facebook Places and Twitter Places. So what’s a busy local business owner supposed to do to market their business digitally without spending too much precious time and money learning about all of these different online and mobile local marketing channels? Read the rest of this entry »