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By now you’ve heard the news about Facebook Timeline for brand pages. You’ve probably read a few blog posts about the changes and have observed how all of the cool kids are using Timeline for their brands. I’m bringing you a big daddy post about Timeline, what you really need to know, and throwing in some resources that you may have missed.
Why the big deal?
As a client of Facebook, I have been super excited about the new Timeline changes. In fact, I was so excited that they invited me to their offices in Austin, TX while I was at SXSW. (Okay, so the invite came before Timeline was released, but still…and yes, I signed the “Wall!”) I couldn’t stop smiling while at their offices, chatting it up with Facebook product managers, engineers, sales and marketing folks, and others. All about the new Timeline possibilities. Oh, and I’m pretty sure that everyone on my floor at the office could hear me oohing and ahhing during Facebook’s first ever Facebook for Marketers Conference (fMC). Seriously, I love the new changes!
Here’s why:
• The timeline allows brands to tell a much larger story about their brand through content, photos, videos, milestones, and more. Think of Facebook as the new history book. Read the rest of this entry »
Photo courtesy: microsoft.com
I posted an article on my Facebook Fan Page about how you can now opt out of receiving the yellow pages. I don’t know about you but as soon as I get mine they go straight to the recycle bin. What this says to me is the yellow pages as we know it is on its way out. With that said, now more importantly than ever, if you truly have a business (not a hobby) and want to be found you should have a website.
Your website is the hub for all your business online as well as some offline activity. For some strange reason we forget to promote our website address everywhere possible. Here are seven simple places to promote your website you may have forgotten about: Read the rest of this entry »
You have to sell free stuff just like paid stuff because potential customers are savvier than ever. They have choices and know there are tons of freebies available. Small businesses offer freebies as a way to try before you buy. Include these seven ways to sell your free offer as part of your marketing plan.
Photo courtesy: flickr by bstabler
On a recent trip to Costco I noticed how they promote their free food samples. Instead of simply leaving them out for you to pick up as you pass by shopping; they have a live person available. While you taste, this person will make sure the item is the right temperature, explain what’s in it or how to prepare it and how much it cost helps. As an added bonus in case you love the sample so much you want to purchase at that very moment they have the product conveniently available. You won’t have to search the store for the product because it will be stacked in front of you right near the sample display. PERFECT!
So, why does Costco market their free stuff this way?
Simply because you have to sell free stuff just like paid stuff. Read the rest of this entry »
by Steve Markenson
Perhaps you’re reading this blog post and getting hungry. There’s a new pizza place down the street which seems to be drawing quite a few customers. But how good is that pizza? You may be able to answer that question by going online and searching for reviews written by fellow consumers. Fortunately, you locate several reviews on the popular site, Yelp. You find a few more on Trip Advisor. So, did these reviews impact your purchase decision?
As a market researcher, I’ve been following consumer attitudes and behaviors relating to the adoption of technology for over 25 years. Recently, I’ve been curious how consumers are reacting to online reviews from other consumers, the degree to which they are purchasing online “daily deals”, and the extent to which they are engaging with companies, brands—or merchants, through social media. Read the rest of this entry »
Written by: Tonya R. Taylor
Chris Brogan, a leading small business content marketing expert, said “information is currency” and “online, the first role of a go-to guy is to provide useful information to those who need it.”
I couldn’t agree more. Read the rest of this entry »
Written by: AMA Baltimore member and guest blogger Scott Paley, Managing Partner at Abstract Edge.
As a member of the Baltimore AMA (What? You’re not a member? Get on that! It’s a great way to network, learn, and grow), you’re likely at the forefront of marketing.
Sure, you and I understand how effective marketing looks quite different in 2011 than it did in 2001 – a topic we cover at length on our Abstract Edge agency blog. But what do you do if your pointy-hair boss just doesn’t get it?
Have you’ve come across a funny looking image in a strange square box? Guess what, these images are being used to quickly increase website traffic. Here’s the five W’s (and one H) about these images.
I’m sure you’ve come across a strange square box like the one to the left. Look around, you will see these funny looking images on anything from your monthly billing statement to pre-packaged products like toothpaste. Did you know these images are being used to quickly increase website traffic? Let me give you the five W’s (and one H) about these images. Read the rest of this entry »
On February 10, 2011, Dan Zarrella, Social Media Scientist at HubSpot, an Inbound Marketing Software company provided insights on email marketing in a webinar presentation, “The Science of Email Marketing.”
Here’s the first-hand account of AMA Baltimore VP of Membership, Dov Hoffman’s experience and thoughts on this webinar presentation:
Last week, on Thursday, February 10th, I was fortunate enough to attend Hubspot‘s the Science of Email Marketing Webinar hosted by Social Media Scientist, Dan Zarrella. I have come to the conclusion, that as a marketer, it is necessary to educate oneself on the latest marketing trends. As someone who incorporates email marketing into my company’s marketing efforts while seeking continuous improvement, attendance for this webinar was a must. Other marketers felt the same way as indicated by the attendance of over 20,000 registrants for this webinar. Through engagement during the presentation, this became a trending topic on Twitter.
The world of local online and mobile marketing has changed a lot in the past 12 months. In 2010 local businesses were presented with many new and powerful digital marketing channels. The biggest trends were in local group daily deals, like Groupon and Living Social, location based services like FourSquare, Gowalla, Yelp and Facebook check-ins and local social business listings like Facebook Places and Twitter Places. So what’s a busy local business owner supposed to do to market their business digitally without spending too much precious time and money learning about all of these different online and mobile local marketing channels? Read the rest of this entry »
We’ve all seen him. He’s that guy, the pompous man at the dinner party who spends the evening bragging about himself and his accomplishments, rather than engaging others in conversation. By the end of the night, he’s alienated almost everyone at the party, and has left the other guests wondering, “Who invited that guy, anyway?”
Or maybe he’s the guy who shows up to the Chamber of Commerce socials – shoves a business card in your hand before you can even put your drink down - and explains why your business can’t live without his.
With over millions of tweets, facebook posts, or other conversations going online each day– how can a brand be sure not to be labeled “That Guy”?
Amy Garland
Dov Hoffman
Erika Milenkovic
Jennifer Glass
Jodi M. Swartz
Katie Roberts
marcidevries
Megan Campbell
yschecter
