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April 13, 2012 in AMA Guest Blog Posts, AMA Member Blog Posts, Marketing Trends | Tags: AMA, AMA Baltimore, American Marketing Association, Facebook, interest graph, Katie B. Roberts, marketing, Marketing Strategy, pinterest, social bookmarking, Social Media, social media strategy | by Katie Roberts | 4 comments
By now you’ve heard of Pinterest. I’ll even bet that you’ve probably seen stories about why your brand needs to be on Pinterest. You may even be annoyed by all of the Pinterest articles, because I know I am. But this is not just another blog post on why you need to be on Pinterest, or a hot list of brands using Pinterest well. Nope. I’m going to share a concept around the interest graph – the backbone of almost all bookmarking and visual social sites.
THE SOCIAL GRAPH
Many social media sites have some sort of graph identifying various characteristics of each user. Facebook uses the “Social Graph” where individuals are connected based on social characteristics – friends, colleagues, family, live near each other, grew up together, are regulars at the corner bar, met at a networking event, etc. On Facebook, our behavior is very social, too. We tag ourselves and friends in photos, we share videos of the kids doing silly things, we share cool news stories and start conversations around hot topics, and more. We are connected to each other through social identifiers. Read the rest of this entry »
March 23, 2012 in AMA Member Blog Posts, Marketing Trends | Tags: AMA Baltimore, American Marketing Association, Facebook, Katie B. Roberts, marketing, Online Marketing, Social Media, social media marketing, social media strategy | by Katie Roberts | 2 comments
By now you’ve heard the news about Facebook Timeline for brand pages. You’ve probably read a few blog posts about the changes and have observed how all of the cool kids are using Timeline for their brands. I’m bringing you a big daddy post about Timeline, what you really need to know, and throwing in some resources that you may have missed.
Why the big deal?
As a client of Facebook, I have been super excited about the new Timeline changes. In fact, I was so excited that they invited me to their offices in Austin, TX while I was at SXSW. (Okay, so the invite came before Timeline was released, but still…and yes, I signed the “Wall!”) I couldn’t stop smiling while at their offices, chatting it up with Facebook product managers, engineers, sales and marketing folks, and others. All about the new Timeline possibilities. Oh, and I’m pretty sure that everyone on my floor at the office could hear me oohing and ahhing during Facebook’s first ever Facebook for Marketers Conference (fMC). Seriously, I love the new changes!
• The timeline allows brands to tell a much larger story about their brand through content, photos, videos, milestones, and more. Think of Facebook as the new history book. Read the rest of this entry »