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In the last seven years, one of the hottest topics in marketing has been social media. With individuals and companies hosting conferences, presentations, and webinars, in addition to providing white papers there certainly has been plenty of buzz created on this topic. Within the social media arena, thought leaders have evolved such as Gary Vaynerchuk, founder of Winelibrary.com and author of The Thank You Economy as well as Crush It! Another thought leader who is well known is Pete Cashmore, the founder and CEO of Mashable, one of the most sought out social media, digital, and technology news sites on the web.
WOW is the theme word for the last AMA Baltimore event as three Social Media experts served on a panel to discuss trends, topics, and other aspects about Social Media. On April 21st, more than 60 professionals gathered in the heart of Baltimore’s Little Italy at La Scala Ristorante Italiano to hear three social/interactive media experts, Marci DeVries, AMA Baltimore President and Founder and President of MDV Interactive; Patti Neumann, CEO of CityPeek.com and Greg Cangialiso, President and CEO of Blue Sky Factory, Inc., highlight the power of Social Media and to answer the group’s burning social media questions.
AMA Baltimore Communications Committee member, Jennifer Cruise, provides a brief wrap up of the conversations between the panelists and the audience on Social Media. Read the rest of this entry »
Date: Wednesday, May 25, 2011
Time: 8:00 – 9:30 a.m.
Event Description: Join the Baltimore AMA and David Warschawski, on May 25 for an insightful discussion on social media and marketing communications. David will share best practices to successfully put social media into its proper perspective, identify if social media is the right venue to connect with your target audiences and how to interact using social media and other marketing communications tools. David will also focus on the importance of integrated brand-centric marketing initiatives that aim to achieve your business goals. By attending this presentation, you will be able to apply the following to your marketing efforts: Read the rest of this entry »
I recently returned from the Interactive Conference, SXSW, and was fortunate to attend a number of sessions regarding Recruiting in the Creative and Marketing Space, as this is the practice area I have focused on for the last 7 years of my career I was interested to hear from talent just entering the workforce, large and small employers, and those that are at mid or senior places in their career. Read the rest of this entry »
Date: Thursday, April 21, 2011
Time: 6:00 – 8:00 p.m.
Event Description: In just a few years, social media has erupted as one of the most important communications tool in our marketing arsenal. Consumers are now an active participant in our marketing message and spend upwards of 25% of their time on social networks and blogs. Companies must learn how to interact with customers through social media and deliver value to participate in these conversations with consumers.
It’s March. There is Madness all around. So why not a March (Social) Media Madness trivia special?
Over the next two weeks, we’ll take a look at social media stats in both B2B and B2C environments. The numbers will amaze you!
Today’s Trivia Tuesday has to do with social media in the restaurant industry.
As the US restaurant industry recovers, operators are increasingly employing mobile and social media marketing to meet consumer expectations. Businesses that engage, provide value and reach potential diners where they spend their time will be at a distinct advantage.
-Krista Garcia
Emaketer.com
Trivia Tuesday Question:
According to US Restaurant Owners, what percentage of the marketing plan is spent on Social Media Campaigns?
- 38%
- 43%
- 56%
Think you know the answer? Head on over to the AMA Baltimore Fan Club on Facebook to play along or simply submit your guess here.
Tune in on Friday to learn more about how the restaurant industry is allocating marketing plans in 2011!
A Word From One of Our Sponsors: JitterJam
by Margaret Donnelly-VP of Marketing & Business Development, JitterJam
Focus groups used to be a brand’s best friend. Gather a group of willing subjects in a room. Give them a product (or product concept) to experience. Ask them questions about their preferences and opinions about the product. Do this a few hundred times, gather the data, and extrapolate the answers into amarket forecast, new product features or enhancements, appeal to target demographics and more. Read the rest of this entry »
By now you have surely heard about last week’s controversial tweet by designer Kenneth Cole. He, of course, used the unstable situation in Egypt to get some attention for his brand, tweeting:
Millions are in an uproar in #Cairo. Rumor is they heard our new spring collection is nowavailable online at http://bit.ly/KCairo -KC
By the end of the day, Kenneth Cole (who personally wrote the tweet) had issued and apology on the company’s Facebook page. At least two fictitious Twitter accounts (@KennethColePR and@FakeKennethCole) were created on the same day as Cole’s tweet to mock the situation. (For example from @KennethColePR: Twitterverse: Off to Chinatown elementary school for recruiting event, that spring line won’t sew itself! #KennethColeTweets) Read the rest of this entry »
A Word From One of Our Sponsors: JitterJam
by Margaret Donnelly-VP of Marketing & Business Development, JitterJam
Social networks have created new, often fleeting organic communities of individuals, each with a common thread of interest. In the past, these communities were formed and hosted either through local “live” events and organizations or through online destinations that required specific membership for participation. Today’s social communities are united by thin threads of social conversations about topics of interest or by loose connections on social networks.
Many consumer brands are looking at the ripe opportunity for customer engagement across social networks but are puzzled by the process of community development in this new social age. The meaning—and process—of community development has changed, and businesses and brands need to adjust their mindsets and approaches to participate. And the real kicker is that there are no real playbooks or “rules” that businesses and brands can follow to achieve success. Brands are learning as they go; they are experimenting to see what generates interest and engagement and (ultimately) produces a return on their efforts. Read the rest of this entry »
The Baltimore AMA is teaming up with the Baltimore Washington Corridor Chamber to bring you a special offer for an upcoming event. Katie Roberts, Secretary-Elect, will be discussing how social media fits into the inbound marketing strategy to drive bottom line results.
All AMA members can register for the event at the BWCC member rate – that’s a $25 discount!
Event Details:
marcidevries
Dov Hoffman
Amy Garland
Jennifer Glass
Megan Campbell
Katie Roberts
