In this AMA in the PM session, Josh Golden, President and Chief Creative Officer at Yes&, has ported his improv training to the world of marketing and advertising. He’s helped his team of extroverts and introverts alike learn how to see the possibilities in any scenario, to embrace the incongruous, and to welcome the twists we so often resist. In this hands-on and on-your-toes session, Josh will provide specific techniques you can use to get—and stay—unstuck.

Video is a dynamic medium that can elevate and amplify your brand and reach. With customers consuming an incredible amount of video, creating an effective video marketing strategy is imperative to your overall marketing strategy. In this AMA in the Afternoon session, you’ll learn how integrating customer data into your video strategy will help you understand the entire buyer journey and improve overall marketing performance.