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In this AMA in the PM session, Josh Golden, President and Chief Creative Officer at Yes&, has ported his improv training to the world of marketing and advertising. He’s helped his team of extroverts and introverts alike learn how to see the possibilities in any scenario, to embrace the incongruous, and to welcome the twists we so often resist. In this hands-on and on-your-toes session, Josh will provide specific techniques you can use to get—and stay—unstuck.

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Video is a dynamic medium that can elevate and amplify your brand and reach. With customers consuming an incredible amount of video, creating an effective video marketing strategy is imperative to your overall marketing strategy. In this AMA in the Afternoon session, you’ll learn how integrating customer data into your video strategy will help you understand the entire buyer journey and improve overall marketing performance.

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Membership in the AMA is a must for marketers who are seeking to gain a competitive edge, stay current on industry trends, advance their careers and continue to further their professional growth.


Young Professional


For all professional individuals working in the field of marketing.


For undergraduate students not currently in a full-time professional position.


For groups of 3 or more professional marketers.


AMA Baltimore Announces Executive Board for 2023-24
September 26, 2023

The American Marketing Association Baltimore Chapter (AMA Baltimore) announces its executive board for the 2023-2024 chapter year.

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2023 MX Awards
AMA Baltimore Announces the Winners of the 2023 MX Awards
May 18, 2023

AMA Baltimore announced the winners of its annual MX Awards, on Wednesday, May 17, 2023 at the American Visionary Art Museum. Learn more about the celebration and winners.

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Photographer: Raphael Lovaski
Why Taylor Swift Is a Class Act in Communications
September 25, 2023

By keeping her audience consistently curious and leaning into what they respond well to, Taylor Swift inspires us all to be marketing masterminds.

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Achieving the ‘Unexpected’: GMMB and the Maryland Health Benefit Exchange See Big Enrollment Gains with Targeted Campaign
July 7, 2023

MX Award Winner Spotlight By: Deborah Shapiro, AMA Volunteer According to health policy research firm KFF, 10% of Americans did not have health insurance in 2021, with 64% citing the cost of coverage as the main reason for remaining uninsured. But uninsured adults were more than twice as those with insurance to incur medical debt […]

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