BALTIMORE, MD – The American Marketing Association Baltimore Chapter (AMA Baltimore) is now accepting entries for the 40th annual MX Awards. Formerly known as the Marketing Excellence Awards (MEAs), the MX Awards celebrate the organizations and agencies that have conducted campaigns that show creativity, leadership, and measurable results. All organizations – large and small, for-profit and non-profit – in Maryland are encouraged to share their proudest achievements of 2024 with the local marketing community. Out-of-state organizations and agencies in the One Chapter Alliance region (Philadelphia, Richmond, and Washington, D.C.) are eligible to enter on behalf of their Maryland-based clients.
40 years of making Baltimore go, “Oh wow!”
It’s time for a big celebration of creativity, bold strategies, and 40 years of marketing excellence. AMA Baltimore’s 2025 MX Awards will not only showcase the outstanding work of today but also pay tribute to the legacy of innovation and achievement that has defined our marketing community for the past four decades – a legacy built on ideas that make us all say, “Oh wow!”
The MX Awards offer a variety of categories, encompassing marketing elements, integrated campaigns, digital/interactive campaigns, and print campaigns. In addition to the category winners, the top three campaigns will be chosen as the Grand MX Campaign of the Year and first and second runners-up. To be eligible, the campaign or collateral must have first appeared during the 2024 calendar year. Entries will be judged by an esteemed panel of marketing professionals consisting of CMOs, national AMA leaders or executives, nationally recognized agency leaders, authors, and marketing academics outside of the Baltimore area.
Award Categories:
- New Brand Identity
- Rebrand
- Marketing Collateral
- Market Research
- Marketing Technology
- B2B Campaign
- B2C Campaign
- B2G Campaign
- Brand Awareness Campaign
- Non-Profit Campaign
- Internal Marketing and Communications Campaign
- Diversity, Equity, and Inclusion Campaign
- Event Marketing Campaign
- Email Marketing Campaign
- Social Media Campaign
- Influencer Marketing Campaign
- Content Marketing
- Video Marketing
- Website, Microsite, or Landing Page
- Single Unit Digital Advertisement
- Digital Marketing Campaign
- Single Unit Print Advertisement
- Print Advertisement Campaign
- Direct Mail Campaign
“Fitting this year’s theme, we’re thrilled to celebrate 40 years of the MX Awards by showcasing the kind of bold and creative marketing that makes us all say, ‘Oh wow!’
The talent in this community continues to raise the bar – and we can’t wait to honor the work that defines our region,” said Marina Cooper, AMA Baltimore President-Elect.
Past winners include the American Nurses Association, Baltimore Ravens, BGE, CareFirst BlueCross BlueShield, Constellation, Devaney & Associates, DuClaw Brewing Company, Fifteen4, JCC of Greater Baltimore, Maryland Health Benefit Exchange, SECU, Towson University, University of Maryland Medical System (UMMS), and Weber Shandwick, among others.
Entries are due on August 15, 2025. Early-bird entry pricing is available until June 13, 2025. For entry and event information, please visit https://mxawards.amabaltimore.org/.
Awards will be presented at a gala reception on October 8. For event sponsorship information, please contact Dov Hoffman, Vice President of Sponsorship, at dov@amabaltimore.org. For general information or questions about the MX Awards, please contact Nicole Haslip, Assistant Vice President of MX Awards, at nicole@amabaltimore.org.
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