The American Marketing Association Baltimore Chapter (AMA Baltimore) is now accepting applications for the 2026 Eileen Gwin Undergraduate Marketing Scholarship. This scholarship supports undergraduate students in Maryland who are pursuing a degree in marketing or a related field and are preparing for careers in the marketing profession.
Scholarship Awards
- One (1) Grand Prize Recipient: $3,000
- Four (4) Runner-Up Recipients: $1,000 each
“As VP of Collegiate Relations, a former practitioner, and a current college professor, I see firsthand how powerful early encouragement can be for students exploring a future in marketing. The Eileen Gwin Undergraduate Marketing Scholarship is more than an award—it’s a bridge between the classroom and the professional marketing community that Eileen cared so deeply about. This scholarship reflects AMA Baltimore’s commitment to uplifting emerging talent, recognizing achievement, and continuing the legacy of connection and mentorship that defined Eileen’s leadership.”
— Dr. Takisha S. Toler, VP of Collegiate Relations, AMA Baltimore
Eligibility Criteria
Students are encouraged to apply if they meet the following requirements:
- Enrolled as a full-time undergraduate student at an accredited college or university in Maryland
- Pursuing a major in Marketing or a related field with a marketing emphasis or minor
- Students attending four-year institutions must have sophomore, junior, or senior standing as of Fall 2026
- Community college students planning to transfer to a four-year institution in Fall 2026 must have sufficient credits to qualify as a junior upon transfer
How to Apply
Applications must be submitted online using the following link:
https://forms.gle/XLfKnMswQ7DqhAgx9
At the time of application, students must upload PDF copies of their resume and transcript (official or unofficial).
Applicants must also provide one reference of support. The name and email address of the reference are required in the student application. Applicants are responsible for sharing the following recommendation form link with their reference:
https://forms.gle/N3r3Kk8beaafGX1X8
Both the student application and the reference submission must be received by 11:59 PM (EST) on Sunday, March 15, 2026.
About the Scholarship
The Eileen Gwin Undergraduate Marketing Scholarship is named in memory of Eileen Gwin, former AMA Baltimore President and Vice President of Programming. Eileen passed away in 2018 after battling stage 4 colon cancer. She was instrumental in strengthening AMA Baltimore and mentoring future marketing professionals. These scholarship awards honor her legacy of leadership, connection, and service to the marketing community.
Past scholarship recipients have attended institutions including Johns Hopkins University, University of Maryland College Park, Towson University, Morgan State University, Prince George’s Community College, and more.
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