BALTIMORE, MD – The American Marketing Association Baltimore Chapter (AMA Baltimore) announced the winners of its annual MX Awards, on Thursday, May 19 at the Frederick Douglass-Isaac Myers Maritime Park and Museum. The event, emceed by professional speaker and author Evan Carroll, marked the first in-person AMA Baltimore event since early 2020. For 37 years, the MX Awards have celebrated local organizations that demonstrate outstanding creativity, implementation, and results in their marketing campaigns.
Awards are presented for outstanding overall campaigns as well as the best campaigns in specific channels or elements. This year’s entries were judged by an esteemed panel of professionals from the AMA San Antonio chapter.
The Grand MX Campaign of the Year winner, Harvey Agency, put a new twist on the age-old holiday card tradition, creating a memorable mashup social media campaign with a digital card that blended the excitement of Shark Week and holiday cheer. The agency’s Hark Week card offered custom art pieces, minted into NFTs, with sale proceeds donated to The National Aquarium in Baltimore. Runner-Up Campaign of the Year went to the JCC of Greater Baltimore, which collaborated with its agency, Devaney & Associates, on A Good Fit, a digital-focused integrated campaign that resulted in 240 new memberships. 2nd Runner-Up Campaign of the Year went to the American Nurses Association for its COVID Vaccine Facts for Nurses campaign.
“We are thrilled to honor our region’s best and brightest minds in marketing. Now more than ever, we’re seeing creative innovation push our industry forward. It’s time to recognize those organizations and agencies at the 2022 MX Awards,” said Lauren Yoffe, president of AMA Baltimore.
The categories and winners of the 2022 MX Awards:
- Grand MX Campaign of the Year: Harvey Agency
- Runner-Up Campaign of the Year: JCC of Greater Baltimore (Agency: Devaney & Associates)
- 2nd Runner-Up Campaign of the Year: American Nurses Association
Integrated Marketing Campaigns
- Best B2B Campaign of the Year: BGE (Agency: ICF)
- Best B2C Campaign of the Year: DuClaw Brewing Company (Agency: 212 Communications)
- Best B2G Campaign of the Year: Cisco (Agency: Fifteen4)
- Best Event Marketing Campaign of the Year: Sheppard Pratt (Agency: idfive)
- Best Nonprofit Campaign of the Year: University of Maryland, Baltimore
Digital/Interactive
- Best Email Marketing Campaign of the Year: BGE (Agency: ICF)
- Best Social Media Campaign of the Year: Maryland Health Benefit Exchange (Agency: GMMB)
- Best Video Marketing Campaign of the Year: BlackSky (Agency: Fifteen4)
- Best Digital Marketing Campaign of the Year: Baltimore Police Department (Agency: idfive)
- Best Single Unit Print Advertisement Campaign of the Year: Tiny Jewel Box (Agency: KLUTCH)
- Best Print Advertisement Campaign of the Year: TEDCO
- Best Direct Mail Campaign of the Year: HBP
Elements of Marketing
- Best New Brand Identity Campaign of the Year: REPREVE (Agency: Phoenix Lifestyle Marketing Group)
- Best Rebrand Campaign of the Year: Gray & Son (Agency: Zest Social Media Solutions)
- Best Marketing Collateral Campaign of the Year: United Way of Central Maryland (Agency: Sandy Hillman Communications)
- Best Market Research Campaign of the Year: Rare Patient Voice
- Best Marketing Technology Campaign of the Year: Siemens Healthineers (Agency: Alexander & Tom, Inc.)
For more information about the 37th Annual MX Awards winners, visit AMA Baltimore’s website.
AMA Baltimore gratefully acknowledges the support of the MX Awards sponsors: platinum sponsor HBP; silver sponsors Effectv, Fifteen4, Response Labs, and TEDCO; brand partner Yes&; event partners Cerebral Lounge, Coyle Studios, Crown Trophy, EventPro, SR&B, and Storyfarm; and media partner Capitol Communicator.
About AMA Baltimore
The American Marketing Association Baltimore Chapter is Maryland’s leading provider of networking, educational programming and resources for marketing professionals. AMA Baltimore provides extensive opportunities for marketers to expand their networks, grow professionally and learn about current industry trends.
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